Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
160 articles
Proceedings Article
Implications of Sensory Marketing of Indonesian Culinary Fine Dining on Customer Satisfaction
Ayu Nurwitasari, Heny Hendrayati
The research paper explores the role of sensory marketing in enhancing customer satisfaction in Indonesian culinary fine dining experiences. It argues that sensory marketing, which involves the use of human senses like taste, aroma, visual appearance, ambiance, and texture, can create an enticing and...
Proceedings Article
The Influence of Electronic Service Quality (Mobile Banking) on Electronic Customer Loyalty Through Electronic Customer Satisfaction as a Mediation Variable
Novi Lestari, Ratih Hurriyati, Henny Hendrayati
The important role of banking in the Indonesian economy and the rapid development of technology make BNI one of the leading banks in Indonesia that excels in the field of technology. However, the rating of BNI Mobile Banking is low compared to other similar mobile banking applications, so this study...
Proceedings Article
Marketing Strategy: The Effect of Positioning and Advertising Effectiveness on Social Media to Purchase Decision
Rahmat Hidayat, Agus Rahayu, Lili Adi Wibowo, Leni Cahyani, Ati Mustikasari
The increase in global internet users, including in Indonesia, has resulted in many social media applications that are now dominant in marketing products and services. The presence of various social media is the focus of research to determine their effectiveness in digital marketing, and an understanding...
Proceedings Article
The Influence of Competitive Advantage and Service Quality towards Customer Satisfaction of Ranca Upas Tourism in Bandung City
Nenden Siti Rochmah, Heny Hendrayati, Ratih Hurriyati
Customer satisfaction at Wana Wisata Ranca Upas is still relatively low due to the inadequate facilities. This study aims to find out the influence of service quality and competitive advantage on customer satisfaction. The population in this research is travelers and as many as 110 respondents were taken...
Proceedings Article
Study of Pro-Social Behavior of Young Netizens: Encouragement of Religiosity, Social Support, Empathy, and Self-Efficacy
Endang Komesty Sinaga, Edi Suryadi
Pro-social behaviour, a subject that has attracted the attention of social researchers, has been researched creatively to dig deeper into the phenomenon. This study seeks to assess the factors influencing pro-social behaviour among young netizens by proposing a construct of subjective well-being closely...
Proceedings Article
Competency Towards Performance Mediated Commitment and Moderated Persistence Rational Choice in Universities in Bekasi
Ahmad Gunawan, Tjutju Yuniarsih, A. Sobandi, Sambas Ali Muhidin
The performance of lecturers at the University in Bekasi has shown fluctuations, particularly in research output, which varies from year to year. To enhance the quality and quantity of lecturers in Indonesia, it is believed that competition can serve as a potential solution to improve lecturer performance,...
Proceedings Article
The Impact of Work Motivation Organizational Trust Employee Resilience on Commitment to Change with Individual Readiness for Change as Mediator in the Context of Organizations Crisis Experiencing
Muhamad Reynanta Mauluddi
The research examined the impact of work motivation, trust in the organisation, and resilience on employee commitment to change, which is mediated by individual readiness to change. The research was conducted in the context of a state-owned company experiencing a period of organisational crisis due to...
Proceedings Article
Training And Human Resource Development Model To Improve Farmer Group Performance In Tegallega Village, Ciampel District, Karawang Regency
Solehudin Solehudin
This research aims to determine the effectiveness of the human resource training and development model in improving the performance of farmer groups in Tegallega Village, Ciampel District, Karawang Regency. The model aims to enhance farmers’ knowledge and technical skills, facilitate access to the latest...
Proceedings Article
Strategic Leadership for Small Medium Enterprise Businesses: A Bibliometric Analysis
Nabilah Ramadhan, A. Sobandi, Tjutju Yuniarsih, Budi Santoso
Strategic leadership is important in managing Small and Medium Enterprise (SMEs). With leaders with strategic leadership capabilities, SMEs can face complex challenges, expand markets, improve competitiveness, and achieve sustainable growth. This study provides a bibliometric review of quality literature...
Proceedings Article
Leaders’s Commitment to Business Sustainability and SMEs’ Performance
Ardika Sulaeman, Susanti Kurniawati
This research is motivated by the low business performance of soybean processing SMEs in West Java. Soybean processing SMEs are a business that contributes mainly to employment and people’s income. However, SMEs engaged in processing soybeans cause many social and environmental problems that impact long-term...
Proceedings Article
Perception of Organizational Commitment: The Effect of Compensation and Social Work Environment
Masharyono Masharyono, S. Intan
This study aims to determine the effect of compensation and social work environment on employee organizational commitment. The research method used is quantitative. The unit of analysis is employees in Bandung West Java, Indonesia, with as many as 54 respondents. Data collection was done using an online...
Proceedings Article
The Influence of Servant Leadership on Organizational Citizenship Behavior
Lidya Henilesta, Nur Arief Rahmatsyah Putranto
In today’s highly competitive oil and gas industry, organisations increasingly rely on their most valuable resource, human capital, to enhance their efficiency and effectiveness. Organisational Citizenship Behavior (OCB) is recognised as a behaviour that can positively impact organisational effectiveness....
Proceedings Article
Effect of Self-Concept and Knowledge Sharing on The Performance of Individual Lecturers
Ratna Wulan Dari, Siti Nur’alliah, Amelia Nur Alin, Doni Hamdani, Fahmi Jahidah Islamy
A teacher reaching out successfully performance could be influenced by several things. Besides intellectual ability, a good self-concept is vital in reaching out to lecturer performance. This research aims to identify and analyse the influence of self-concept and knowledge sharing on the performance...
Proceedings Article
Plan of Implementing Management Installation of Adab Safar Values through Islamic Religious Education to Improve Student Disciplined Behavior at NHI Bandung Tourism Polytechnic
Wahyudin Wahyudin
The purpose of this study is to obtain an overview, describe, and reveal how the implementation of the management of instilling adab safar values through Islamic Religious Education is to improve student discipline behavior in Indonesian Universities. This study uses research methods based on case studies....
Proceedings Article
The Effect of Compensation on Employee Performance with Motivation as An Intervening Variable
Hari Mulyadi, Masharyono Masharyono, Asep Irpan
This study aimed to determine the effect of work motivation on compensation and its implications for employee performance. The type of research used is verification with quantitative methods. The data analysis technique uses PLS. The sample used was 51 employees. The results showed that 1) compensation...
Proceedings Article
Organisational Support and Job Stress on Job Satisfaction: Case Study of Employees of PT Infolog Solutions Indonesia
Syamsul Hadi Senen, Dian Herdiana Utama, Masharyono Masharyono, Rizki Rismawan
This study aims to determine the description of organisational support, job stress and job satisfaction. The research method used is quantitive, using descriptive and verification. The unit of analysis is the employees of PT Infolog Solutions Indonesia, with as many as 51 respondents. The questionnaire...
Proceedings Article
Indonesia Lecturers’ Professionalism
Hawignyo Hawignyo, Anggi Pasca Arnu, Hamsani Hamsani, Dimas Ikbar Adhi Nugraha
This study is an extension of our prior research on motivation to pursue a career as a lecturer. Therefore, the primary objective of this study is to examine the perceptions of professionalism among lecturers in state universities. This study employs a quantitative method using surveys and questionnaires...
Proceedings Article
Training Program Intensity in Building Entrepreneurial Abilities of Sellers in Shopee (Study on MSME that Utilise Shopee in Bandung)
Yossi Yostiani, Tjutju Yuniarsih, Rini Intansari Meilani
In the modern digital company landscape, e-commerce technologies are vital for operational expansion and revenue growth. MSMEs stopped operations post-pandemic due to their inability to use e-commerce platforms and adapt to online sales. The study examines the importance of researching sustainable training...
Proceedings Article
Openness to Change: The Key to Change in the Workplace — How Employees Find an Interest in Transformation
Adi Muhammad Nur Ihsan, Dheri Febiyani Lestari, Heidi Siddiqa, Ari Arisman
This research is about how HR management deals with “openness to change” among supermarket employees in Indonesia. The study tried to find out how employees feel about change and if they want to be part of making those changes happen. To do this, they talked to employees and company managers and watched...
Proceedings Article
Investigating the Impact of Transformational Leadership on Employee Performance: The Mediating Role of Organizational Citizenship Behavior (OCB) with Social Media Utilization Intensity as a Moderator - A Case Study on MSMEs in West Sumatera
Rino Rino, Windra Agus Landra, Armida Armida
This research aims to explore the impact of transformational leadership on the performance of employees in micro, small, and medium enterprises (MSMEs) in Padang City. Specifically, the study seeks to examine the effect of transformational leadership on Organizational Citizenship Behavior (OCB) and its...
Proceedings Article
Digital Innovation and Bank Performance: A Systematic Literature Review
Babay Parid Wazdi, Rofi Rofaida, Eeng Ahman, Maya Sari, Ayu Krishna Yuliawati
The massive growth in technology has encouraged banks to change their work operations from previously using traditional methods to digital innovation. These changes are carried out to improve bank performance so that they can maintain a competitive advantage and win global competition. This study was...
Proceedings Article
The Roles of Inspiration and Learning to Entrepreneurial Intention Moderated by Attitude Variable
Nizar Alam Hamdani, M. Farhan Hibatul Azizi, Azka Muhamad Fadilah, Intan Permana
This study analyzed the role of inspiration and learning in entrepreneurial interest moderated by attitude variables. Indonesian government goals for the number of national entrepreneurs have yet to be achieved. The issue’s main challenge is obtaining inspiration and learning through an entrepreneurial...
Proceedings Article
The Roles of Entrepreneurship Education to the Student’s Employability Skill Moderated by E-Learning Variable
Nizar Alam Hamdani, Aura Insani, Rian Gozali, Intan Permana
This study aimed to analyze the role of entrepreneurship education in student employability skills moderated by e-learning variables. The number of labour figures the industry can absorb in Indonesia has not been optimized for the adult age group. This condition will remain if entrepreneurship education...
Proceedings Article
Analysis of the Effect of Entrepreneurial Self-Efficacy and Entrepreneurial Education on Social Entrepreneurial Intention
Intan Permana, Adi Adiansyah, Shabina Meisya Adriani Safari, Nizar Alam Hamdani
This study analyzes the effect of self-efficacy in entrepreneurship and entrepreneurship education on the interest in social entrepreneurship. Indonesia occupies the highest position in the level of concern over the problem of social inequality. This condition will continue to occur if people’s concerns...
Proceedings Article
The Influence of Promotion and Product Quality on Purchasing Decision
Devi Sri Rahayu, Sri Ayu Lestari, Teten Mohamad Sapril Mubarok, Nizar Alam Hamdani, Intan Permana
This study examines the effect of promotion and product quality on purchasing decisions. One of Indonesia’s most popular smartphone products is experiencing a drastic decline in market share sales. This condition will not change if the promotion program and product quality are not improved. Smartphone...
Proceedings Article
The Analysis of Subjective Well-Being Influenced by Self-Employment and Personal Functioning
Nopi Sisyanti, Ihsan Abdulrohman, Asri Solihat, Nizar Alam Hamdani, Intan Permana
This study investigates the influence of subjective well-being on self-employment moderated by personal functioning variables. The happiness index based on the level of education in groups of people without formal education is in the low category. This condition will not change if there is no improvement...
Proceedings Article
The Influence of Training Program on Entrepreneurship Development
Sukma Nugraha, Rivaldy Maolani, Aas Yulianti, Nizar Alam Hamdani, Intan Permana
This study investigates the effect of training programs on entrepreneurship development in startup businesses. According to the National Entrepreneurship Index, Indonesia occupies the lowest position among other countries. This situation will always be the same if there are no developing training programs...
Proceedings Article
Analysis of Determining Leading Sectors in West Java Province in Facing the Global Market
Eeng Ahman, Yana Rohmana, Ani Pinayani, Suci Aprilliani Utami
The strategy for regional economic development in West Java, Indonesia, involves focusing on the leading sectors of each district/city to compete in the global market. This study utilised Klassen Typology Analysis, Location Quotient (LQ) Analysis, and Shift Share Analysis using data from 2020-2022 to...
Proceedings Article
Cultivating Character Values Through Entrepreneurial Activities Members of the Indonesian Institute of Education Garut Student Cooperative
Ade Suherman, Jamilah Jamilah, Endang Dimyati, Prima Melati, Yuyun Susanti, Ana Maulana
The cultivation of character values in individuals is of paramount importance, as it instills a sense of responsibility within each person. This process of character development can be effectively nurtured through educational organizations, including cooperative organizations designed for their members....
Proceedings Article
The Actualization of Pancasila Values in Digital Entrepreneurship Activity of SMKN 1 Garut Students
Ade Suherman, Tetep Tetep, Asep Anggi Dikarsa, Supriadi Supriadi, Hermansyah Hermansyah, Arik Darojat
Pancasila is the ideology of the nation. There are possible values actualised in life society. The nation tries not to split everyone, which can be detrimental to the State of Indonesia. Every day, there are possible values in life; for example, the implementation of entrepreneurship in the digital environment...
Proceedings Article
A Model of Co-Creation Strategy Implementation in Supporting the Performance of Vocational Schools in West Java
Yani Heryani, Lili Adi Wibowo, Muhamad Arief Ramdhany
The performance of Vocational High Schools (VHS) is an essential focus of this research, leading to continuous improvement that supports VHS as the centre of excellence. This research explores how a co-creation strategy can improve vocational school performance in West Java by examining industry challenges,...
Proceedings Article
The Interrelation of Youth Entrepreneurship and Entrepreneurial Intention: A Bibliometric Approach
Ferry Arfiansyah, Suryana Suryana, Agus Rahayu, Lili Adi Wibowo
This research uses a bibliometric approach to examine the interrelation between youth entrepreneurship and the entrepreneurial intention of young people. This research aims to obtain related topics and information about youth entrepreneurship and entrepreneurial intention research. The researcher used...
Proceedings Article
Portfolio Diversification on Value Creation and Its Implication on Business Performance
(A Study in the Non-Aero Airport Service Industry in Indonesia)
Virda Dimas Ekaputra, Agus Rahayu, Lili Adi Wibowo, Puspo Dewi Dirgantari
The present research aims to investigate the impact of business orientation and portfolio diversification on value creation and the implication on the business performance of the non-aero airport service industry in Indonesia. The study is conducted using a quantitative research approach. The observation...
Proceedings Article
Science Mapping for Sustainable Business Model: A Bibliometric Analysis
Ita Puspitaningrum, Agus Rahayu, Lili Adi Wibowo, Puspo Dewi Dirgantari
The importance of the Sustainable Business Model has recently received increased interest in society and among scholars. The studies about the review of the current Sustainable Business Model were few, so it is essential to understand the mapping of the Sustainable Business Model.
This...
Proceedings Article
The Influence of Digital Innovation, Human Resource Capability, and Business Orientation on the Co-Creation Strategy of the Digital Industry in Indonesia
Setyanto Hantoro, Rano Kartono Rahim, Mohammad Hamsal, Asnan Furinto
Many factors determine the growth of Indonesia’s digital economy, one of which is the co-creation strategy implemented in digital companies. Many factors, both internal and external, influence the co-creation strategy. Based on this background, this study aims to examine the influence of internal factors,...
Proceedings Article
Paradigm of Entrepreneurial Orientation to Business Performance
Alfi Septian, Puspo Dewi Dirgantari, Masharyono
Entrepreneurship is a multifaceted concept that provides individuals or groups with the means to recognize and seize business opportunities, create value, and tackle challenges in pursuit of specific goals. To successfully navigate the entrepreneurial landscape, it is essential for individuals to comprehend...
Proceedings Article
The Influence of Entrepreneurship Ecosystem Toward Trust-Building Process of Garut Burayot Center, Indonesia
Dini Turipanam Alamanda, Ayuni Ayuni, Wati Susilawati, Intan Alya Khoerunnisa
Trust is an essential factor that can encourage MSMEs to join clusters. One of the MSME centres that have the potential to develop into clusters is the Burayot Centre, located in Garut Regency, West Java, Indonesia. The purpose of this study is to analyze the influence of the entrepreneurial ecosystem...
Proceedings Article
Thriving amid Uncertainty: How Enterprise Risk Management Shapes the Confluence of Business Strategy and Financial Performance of Micro, Small and Medium Enterprises in Ghana
Obed Kwabina Opoku Nkansah, Hj. Alfira Sofia
The paper research examines the moderating role of enterprise risk management on the effect of business strategy on the financial performance of micro, small and medium-sized enterprises in Ghana. The study utilized a quantitative research design, wherein survey data was gathered from a sample of 356...
Proceedings Article
Increasing MSME Competitiveness through Creativity and Innovation in The Digital Era Study at Simping MSME Centers in Purwakarta
B Lena Nuryanti Sastradinata, Ismi Noer Pratiwi, Sulastri Sulastri
In the rapidly advancing digital era, Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the global economy. However, with the rapid advancement of digital technology, business competition has become increasingly fierce, presenting new challenges for MSMEs to remain relevant and thrive....
Proceedings Article
Enhancing Local Tourism and Empowering MSMEs through Exploring the Typical Food of Situ Bagendit Garut, Indonesia
Wati Susilawati, Dini Turipanam Alamanda, Diajeng Durrah Salsabilah, Virly Cahyani
Typical food is one of the important issues in regional tourism as one of the development strategies. Local culinary exploration in Situ Bagendit can be an essential factor in supporting the growth and development of MSMEs and increasing local tourism and economic empowerment in the area. This study...
Proceedings Article
Empowering Indonesian Migrant Workers Through Entrepreneurship Mentor Training
Ratih Hurriyati, Disman Disman, Mokh Adib Sultan, Sulastri Sulastri, Ratu Dintha Izfs
The potential for Indonesia’s digital economy is considered enormous, but it cannot be realized without the availability of skilled and knowledgeable human resources. Indonesia’s target for 2024 is to increase Indonesia’s digital competitiveness to rank 45. Indonesia needs to align the supply of skills...
Proceedings Article
Analysis Of “All You Can Eat” Business Strategy Implementation in Bandung City’s Restaurants
Doni Hamdani, Tutik Inayati, Agisni Sekar Dwi Hanggini, Raina Kamilla Syahrani, Nur Kalista, Farha Sharique Jusuf
The application of the All You Can Eat business strategy in restaurants has garnered significant popularity, where customers are able to partake in unlimited food with a single payment. This study aims to elucidate the aforementioned concept and its impact on increasing sales. The research subjects for...
Proceedings Article
Bibliometric Computational Mapping Analysis Of Publications On Digital Transformation In Business Using VOSviewer
Asep Ridwan Lubis, Hari Mulyadi
This academic paper seeks to investigate and evaluate publications related to digital transformation in the business sphere through the application of bibliometric methods, placing particular emphasis on employing the modern computational mapping tool, VOSviewer. The research comprised distinct stages:...
Proceedings Article
The Influence of Structuring and Empowering Street Vendors Through Government Policies Using The “Rasch Model” Approach
Ridwan Purnama, Asep Ridwan Lubis, Nadia Yulianti, Asep Miftahudin
Implementation and consistency in structuring and empowering street vendors in various cities in Indonesia has not been achieved due to various factors. In Bandung City, the structuring and empowerment of street vendors has not been successfully realized. In fact, this effort is an important step to...
Proceedings Article
Students’ Entrepreneurial Success Factor in The Ambassador Business Edupreneur Program
Lili Adi Wibowo, Indra Cahya Uno, Lisnawati Lisnawati, Tika Koeswandi
The purpose of this research is to identify the elements that create the students’ entrepreneurial success factor in the Ambassador of Business Edupreneur program. This is a quantitative study in which data was collected from 443 students of Faculty of Economics and Business Education engaging in The...
Proceedings Article
Santripreneur: Eksploring The Entreprenurial Potential In Traditional Pesantren to Realizing a Succsessful Young Generation in Globalization Era
Alfin Nur Arifah, Aditia Abdurachman, Yudi Setia Rachmanda, Raisa Hillia Aini Syifa
This research aims to investigate the entrepreneurial potential within traditional Islamic boarding schools, known as pesantren, as a means of cultivating high-achieving young generations in the era of globalization. In this context, the term “santripreneur” is utilized to describe the development of...
Proceedings Article
The Influence of Brand Image And Brand Trust on Brand Loyalty Survey on Lazadaclub Members
Agus Rahayu, Riftianingsih Riftianingsih, Puspo Dewi Dirgantari
This study aims to obtain an overview and influence of brand image and brand trust on brand loyalty surveys for Lazadaclub members. This research uses descriptive and verification methods with a quantitative approach. The population in this study amounted to 79,800 with a sample of 398 respondents who...
Proceedings Article
Mapping Current Evolution and Trends of Environmental, Social, Governance Influences on Firm Performance
Budi Nur Siswanto, Agus Rahayu, Lili Adi Wibowo, Disman Disman, Puspo Dewi Dirgantari
The objective of this bibliometric study is to map the existing research on environmental, social, and governance (ESG) issues. The research utilized the Scopus database and focused on the influence of ESG factors on the performance of businesses or corporations. The search was conducted in English and...
Proceedings Article
The Influence of Entrepreneurial Leadership and Innovation on Business Performance (Study on Micro, Small and Medium Enterprises Laksa Kota Tangerang)
Vera Fadhillah Fildzah
This study aims to obtain an overview of entrepreneurial leadership and innovation’s impact on business performance by Micro, Small, and Medium Enterprises (MSMEs) in the Laksa industry in Tangerang. The type of research used is descriptive-verification research, and the method employed is an explanatory...
Proceedings Article
Bibliometric Analysis of Entrepreneurial Success in Creative Industry
Fikri Mohamad Rizaldi, Suryana Suryana, Agus Rahayu, Lili Adi Wibowo, Disman Disman
This study utilized a bibliometric approach to explore the topic of Entrepreneurial success in the creative industry, with the aim of gathering relevant information and examining related topics such as Creative Business, Creative Industries, and Creative Entrepreneurship. The Scopus database was employed...
Proceedings Article
A Bibliometric Analysis of Social Media and Entrepreneurship Research
Moehamad Satiadharma, Suryana Suryana, Agus Rahayu, Lili Adi Wibowo
This study employs the method of bibliometrics to investigate the connection between social media and entrepreneurship, with the aim of uncovering important themes and insights into the usefulness of social media in the field of entrepreneurship. Utilizing the Scopus database as the primary tool, the...
Proceedings Article
An Empirical Study of E-GovQual and Technology Adoption and Its Impact on the Image of Good Corporate Governance
Lili Khamiliyah, Vanessa Gaffar, Meta Arief
The development of e-government is a critical topic in managing the activities of government organizations, and the relationship between service providers and users is a crucial aspect of e-government development. This research has developed the e-GovQual measurement model and integrated it with the...
Proceedings Article
Model of the influence of Entrepreneurial Leadership on optimizing the benefits of Knowledge to improve Customer Experience
Tazar Marta Kurniawan, Fachry Hasan, Ratih Hurriyati, Mokh. Adib Sultan
Customer experience is increasingly becoming a critical differentiating factor for companies and brands. This research examines the impact of Entrepreneurial Leadership (EL) on optimizing the benefits of Knowledge to improve Customer Experience Orientation Behaviour in the knowledge-intensive industry....
Proceedings Article
Implement Enterprise Resource Planning and Effective Corporate Performance Strategies through Supply Chain Management Intermediaries at Auto Parts Companies
Miftakul Huda, Agus Rahayu, Lili Adi Wibowo, Suryana Suryana, Disman Disman, Puspo Dewi Dirgantari, Yoga Religia
The advancement of science and technology has a significant impact on business development, and the most successful companies invest in web technology and implement e-business supported by existing infrastructure based on a well-functioning enterprise resource planning system. The automotive business...
Proceedings Article
Funnelling Strategy of Digital Marketing for developing incubator Business Ecosystem MSEs in Cirebon City
Alif Ringga Persada, Hari Mulyadi, Suryana Suryana, Chairul Furqon
The increasing use of the internet and social media in Indonesia has driven the importance of optimal utilization of digital marketing to enhance sales. Although micro, small, and medium enterprises (MSMEs) are relatively small, they are crucial in advancing Indonesia’s economy. Digital marketing through...
Proceedings Article
The Moderating Effect of Entrepreneurial Culture on Entrepreneurial University Relationships with the Promotion of Innovation Mediated by Sustainability Development Goals
Candra Taufik, Hari Mulyadi, Disman Disman, Agus Rahayu, Lili Adi Wibowo, Khoirun Nisa Bahri
This research aims to obtain relationship solutions between entrepreneurial universities (EU) in increasing the promotion of innovation (IP) following plans to implement sustainability development goals (SDG) in an entrepreneurial culture (EC) environment in tertiary institutions. This research employed...
Proceedings Article
From Farming to the Dining Table: Exploring Agrotechnopreneurship in the Food Business
Rina Madyasari, Herdiyanti Herdiyanti, Ari Arisman, Sahrona Harahap
Agrotechnopreneurship adopts technologies in agricultural practices, such as the use of sensors and remote monitoring. The study aims to explore the role of agrotechnopreneurship in the food business, from farming to the dining table. This study identified trends, innovations, challenges, and opportunities...
Proceedings Article
Strategy in Event Tourism and Event Management: A Systematic Literature Review
Indriyani Handyastuti, Agus Rahayu, Puspo Dewi Dirgantari, Tjutju Yuniarsih
Adopting the notion and framework of strategy from Wheelen and Hunger, as well as the discourses on event management and event tourism from Getz, this study aims to explore how scholars have operationalized strategy in relation to events. Using a systematic literature review method, the findings attempt...
Proceedings Article
A New Framework for Amplifying Business Performance of SMEs in Riau Province through Digital Finance and Financial Literacy
M. Hasmil Adiya, Masyhuri Hamidi, Rida Rahim, Fajri Adrianto
The development of Small and Medium Enterprises (SMEs) plays a pivotal role in the Indonesian economy, particularly within Riau Province. These SMEs not only serve as significant sources of employment but also act as drivers for substantial economic expansion. Nonetheless, despite their substantial potential,...
Proceedings Article
The Strategies of Pawnshop Institution Service Improvement Based on Analysis of Community Perceptions and Needs: A Case Study in Karawang Regency, Indonesia
Medi Nopiana, Irvan Yoga Pardistya, Julia Ambarwati, Endang Taufiqurahman, Novi Permata Indah
The socio-economic significance of pawnshops has long been recognized, however, the full scope of their services has yet to be utilized by all communities in various localities. This void in service provision is being exploited by loan sharks and illegal banks to market their products. The current study...