Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

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160 articles
Proceedings Article

Peer-Review Statements

Ratih Hurriyati, Lili Adi Wibowo, Sulastri Sulastri, Lisnawati Lisnawati
All of the articles in this proceedings volume have been presented at the [The 8th Global Conference on Business, Management and entrepreneurship (GCBME 2023)] during [August 8, 2023] in [Bandung-Indonesia]. These articles have been peer reviewed by the members of the [Reviewers] and approved by the...
Proceedings Article

The Influence of Macroeconomic Fundamentals and Investor Sentiment on the Indonesian Stock Exchange

Fitriana Dewi Sumaryana, Nugraha Nugraha, Maya Sari, Toni Heryawan
This study employs an empirical approach to analyse the factors influencing the Composite Stock Price Index (IHSG) in Indonesia, which reflects capital market activities, indicating bullish or bearish market conditions. The research seeks to understand these factors more deeply, providing valuable insights...
Proceedings Article

The Influence of Indonesian Investor Sentiment on Stock Returns Before and After the Issue of the Russian-Ukrainian War in Energy Sector Companies Listed on the IDX

Hadi Ahmad Sukardi, Nugraha Nugraha, Imas Purnamasari, Maya Sari, Yayat Supriatna
The Russo-Ukrainian War and its subsequent geopolitical ramifications have wielded a substantial influence on market dynamics and industrial energy sectors in various countries, including Indonesia. This article delves into the intricacies of Indonesian investor sentiment and its correlation with stock...
Proceedings Article

Behavioural Factors Influence on Investment Decisions

Andrieta Shintia Dewi, Nugraha Nugraha, Imas Purnamasari, Maya Sari, Agus Rahayu, Lili Adi Wibowo
In making decisions, investors display irrational behaviour. The decision-making process is considered cognitive, as investors must choose based on various available options. According to the findings, various psychological/behavioural factors negatively impacted the investors’ decision-making. The current...
Proceedings Article

Behavioural Biases and Investment Decisions through Gender and Education Perspectives in Indonesia Interbank Call Money Market

Saur Costanius Simamora, Nugraha Nugraha, Imas Purnamasari
The interbank call money market plays an essential role in the financial system, whereby financial institutions and banks borrow and lend funds on a short-term basis from each other. In Indonesia’s interbank money market, it is necessary to dig deeper into investor profiles and their relationship to...
Proceedings Article

Analysis of Transparency of Zakat Management Organization in Indonesia

Isro’iyatul Mubarokah, Fety Nurlia Muzayanah, Yulistina Sulastri, Gita Jumaida Panjaitan
BAZNAS is an institution of zakat management in Indonesia appointed by the government. As institutions that manage public funds, issues transparency become crucial for zakat management organizations because this will impact directly excellent or bad zakat management organizations’ reputation systemic....
Proceedings Article

Aggregate Herding Behavior in Asymmetric and During COVID-19 Pandemic: Evidence from ASEAN Capital Market

Gusni Gusni, Nugraha Nugraha, Disman Disman, Maya Sari
Aggregate herding behavior can arise in asymmetric scenarios when the market is in different states (up and down markets) and during the COVID-19 pandemic, which may lead to stock market stress. This study aims to look into the existence of aggregate herding behaviour in asymmetric conditions and during...
Proceedings Article

Behind the Investment Curtain: Exploring Internal and External Factors Influencing Mutual Fund Investment Decisions in Indonesian Stock Market

Rengga Madya Pranata, Nugraha Nugraha, Maya Sari, Agus Rahayu, Lili Adi Wibowo
Mutual funds are one of the most popular investment products in Indonesia. Several factors, such as the selection of stocks in the portfolio, the age or age of a mutual fund, and the current inflation rate in the money market, strongly influence the performance of mutual funds. This study aims to analyze...
Proceedings Article

The Analysis of Performance Measurement of Village Unit Cooperatives (KUD) Using the Balanced Scorecard

Amelia Amelia, Anggi Yulianti, Melan Nur Meilani, Fitrina Kurniati, Yana Setiawan
This study uses the Balanced Scorecard method to determine and analyse the performance of the Sarwa Mukti Village Unit Unit Cooperative (KUD), Cisarua. The analysis used in this study is Current Ratio, Debt to Asset (DAR), Return on Assets (ROA), Customer Acquisition (CA), Customer Retention (CR), response...
Proceedings Article

Behavioral Bias in Retirement Planning: A Literature Review

Heraeni Tanuatmodjo, Nugraha Nugraha, Disman Disman, Toni Heryana
A decent and good life is generally always desired by every individual because it can guarantee the future. Because every individual in old age will experience a decrease in income, investing is necessary to get a decent life. Increasing life expectancy makes retirement an essential element in human...
Proceedings Article

Fear of Missing Out (FOMO) & Investment Decision: A Systematic Literature Review

Rulit Candra, Aisah Aisah, Nugraha Nugraha, Imas Purnamasari
The purpose of this systematic review article is to analyse prior studies on fear of missing out (FOMO) and investment. The data collected comes from three databases, i.e., Scopus, EBSCO Host, and Taylor & Francis, using PRISMA guidelines. The primary inclusion criteria for this systematic review...
Proceedings Article

Stock analysis based on the CAPM as a basis for making investment decisions (studies in the infrastructure sector for the 2021-2022 period)

Esi Fitriani Komara, Nugraha Nugraha, Agus Rahayu, Maya Sari, Lili A. Wibowo
One approach investor can use in choosing stocks worth investing in is the Capital Asset Pricing Model (CAPM). This study aims to analyze infrastructure sector stocks that are eligible to invest based on the CAPM for the 2021-2022 period. The population of this research is shares of infrastructure sector...
Proceedings Article

Optimal Capital Structure Analysis of Pt Centratama Telekomunikasi Indonesia Tbk

Rafly Zahriansyah, Mandra Lazuardi Kitri
PT Centratama Telekomunikasi Indonesia Tbk has grown its telecommunication tower portfolio significantly since 2017, primarily through acquisition. In 2022, the company acquired approximately 4,000 telecommunication towers, propelling it to become Indonesia’s third-largest telecommunication tower provider....
Proceedings Article

Effects of Eid Al Fitr and January Holidays on Stock Returns in LQ45 Company

Hilda Nur Sopha Ningsih, Ellen Rusliati
Investors can use market anomalies to get high stock returns. The forms of market anomalies used in this study are the holiday and January effects. The holiday effect occurs if, before and after the holidays, there is an increase in stock returns compared to normal days. In contrast, the January effect...
Proceedings Article

Moderation Model on the Fed Funds Rate on Portfolio Equity Flows in Southeast Asia

Wilman San Marino, S. Ignatia Bintang Filia Dei, Tine Badriatin
The impact of globalization on cross-country portfolio investment is the high flow of stocks and bonds with the primary goal of taking high yields from rising prices without aiming to own a company. Emerging market have generally been net recipients of foreign capital in recent decades, including the...
Proceedings Article

The Influence of Macroeconomic Conditions on the Speed of Recovery of the Capital Structure of Companies: An Empirical Study on Manufacturing Companies in Indonesia

Pierdijono Hartono, Nugraha Nugraha, Toni Heryana
In the wake of the COVID-19 pandemic, which began in 2020-2021, the capital structures of companies underwent significant changes due to the decline in the macroeconomic environment, the restriction of company operational activities, and, in some cases, the cessation of operations altogether. As a result,...
Proceedings Article

Dynamics of Corporate Financial Performance in Indonesia: Before and During the COVID-19 Pandemic

Adam Medidjati, Toni Heryana
This study aims to examine the company’s approach to managing the COVID-19 pandemic and its aftermath. The research focuses on comparing the company’s financial performance and stock price in the pre-pandemic period of 2018-2019 and the pandemic period of 2020-2021, with particular attention paid to...
Proceedings Article

Digital Financial Literacy and Digital Financial Inclusion: Efforts to Overcome Challenges After the Covid-19 Pandemic and Increase the Independence of Financial Management

Azizah Fauziyah, Arief Budiman, Harpa Sugiharti, Sri Hardianti Sartika, Sabrina Khairunnisa, Siti Aty Ruhayati
Indonesia’s post-COVID-19 recovery witnessed various sectors, including Micro, Small, and Medium Enterprises (MSMEs), striving to sustain their businesses through improved financial management. Digital financial literacy and inclusion emerged as crucial aspects of the company’s financial recovery programs....
Proceedings Article

Analysis of Business Success: Effects of Business Competency

Rahmatul Istiqomah, Hari Mulyadi, Sulastri Sulastri
Business success is the basic key in running a business, if it is not maintained properly it will end in business closure. The problem of business success is still a major topic in research because it can affect the productivity of a business, Photocopy on Jl. Dipatiukur Bandung City is one type of MSMEs...
Proceedings Article

Analysis of the Effect of Debt Equity Ratio and Debt Asset Ratio on Islamic Social Reporting in Islamic Banks

Muhammad Ridwan Mulki, Arini Lestari Sugiarti, Aulia Cahya Prasaja, Neng Hasnah Siti Aminah, Elis Mediawati
This research provides an overview of the relationship between Debt Equity Ratio (DER) and Debt Asset Ratio (DAR) with Islamic Social Reporting (ISR) in the context of Islamic financial institutions. This study aims to analyse the effect of DER and DAR on the level of ISR disclosure by Islamic banks...
Proceedings Article

Strategic Role of Climate Finance: A Bibliometric Analysis

Nurul Afifah, Nugraha Nugraha, Imas Purnamasari, Yayat Supriatna, Agus Rahayu, Lili Adi Wibowo
This research aims to conduct a bibliometric analysis of climate finance articles published during the period of 2014 to 2023. The Scopus database was utilized to gather information on studies related to climate finance. A total of 4708 articles were collected with the keyword climate finance. A selection...
Proceedings Article

Herding Behavior and Investor Investment Decisions in Capital Market

Dian Kurnianingrum, Nugraha Nugraha, Disman Disman, Budi Supriatono Purnomo
The paradigm of conventional financial science assumes that market participants are rational in explaining financial markets. Sadly, it was later discovered that the aggregate capital market, the average rate of return, and the behavior of traders did not conform to these assumptions. Herding is a behavioral...
Proceedings Article

Profitability, Stock Price, Firm Value, Post Pandemic Covid 19

Wiara Sanchia Grafita Ryana Devi, Nugraha Nugraha, Ika Putera Waspada, Maya Sari, Agus Rahayu, Lili Adi Wibowo
This study aims to enhance the understanding of the dependent variable within the context of corporate value and serves as a reference for organizational managers in developing optimal strategies to improve their company’s value. In addition to the previously mentioned aspects, this study also makes...
Proceedings Article

Does The 6-Factor Model Work Better in The Indonesian Capital Market

Dwi Darma, Ikaputera Waspada, Maya Sari
Researchers have made various efforts to discover the best relationship between systematic risk and portfolio returns, and one of these efforts is the Fama and French model. This research aimed to examine whether the latest version, the Fama and French 6-factor model, can outperform the previous version,...
Proceedings Article

Cultivating Financial Resilience: Illuminating the Nexus of Financial Literacy, Corruption Perception, and Sustainable Debt Strategies in Ghana

Godwin Ahiase, Nugraha Nugraha, Maya Sari, Denny Andriana
The current study aims to investigate the moderating effect of corruption perception on the nexus between financial literacy, debt restructuring, and sustainability in the Ghanaian context. Using a quantitative approach and descriptive survey design, data were collected from individuals directly impacted...
Proceedings Article

The Resilience of ASEAN 5 Company During Pandemics: Does ESG matter?

Amalia Siti Khodijah, Dewi Ratnasari Astuti, Anja Muhammad Zaenul Ihsan
This paper sets out to determine the impact of Environmental, Social, and Governance (ESG) performance on the financial resilience of non-financial companies operating in ASEAN 5 (Indonesia, Malaysia, Philippines, Singapore, and Thailand) during the COVID-19 pandemic. Using data from the Thomson Reuters...
Proceedings Article

Unveiling the Green Tapestry: Exploring the Influence of Green Budget Tagging on the Nexus of Fiscal Policy Sustainability and Green Budgeting Practices in Metropolitan Municipal and District Assemblies in Ghana

Shaibu Awudu, Ayu Krishna Yuliawati, MayaSari
The study explores the impact of green budget tagging on the relationship between green budgeting practices and fiscal policy sustainability in Metropolitan, Municipal, and District Assemblies (MMDAs) in Ghana. This research used a quantitative approach and a descriptive survey design, with participants...
Proceedings Article

Comparative Analysis of Financial Distress by Using the Bankruptcy Prediction Model

(Case Study of Registered Tourism Sub-Sector Companies on the Indonesian Stock Exchange Period 2017 - 2019)

Gusganda Suria Manda, Rabhi Fathan Muhammad, Angga Sanita Putra, Liya Megawati, Gabriela Prisy Anggraeni
This study aims to determine, describe, and analyze whether the Modified Alt- man Z-Score Model, Grover G-Score Model, Springate S-Score Model, and Zmijewski X-Score Model have a high level of accuracy in predicting financial distress in companies or not. The tourism sub-sector is listed on the Indonesia...
Proceedings Article

Use of Public Funds and the Flypaper Effect; Analysis of Regional Expenditure in Four Indonesian Provinces

Nanang Rusliana, Dyah Ciptaning Lokiteswara Setya Wardhani, Raisa Hillia Aini Syifa
This study aims to analyze the use of public funds and the impact of the Flypaper Effect on regional spending in Indonesia’s four newly expanded provinces. The Flypaper Effect refers to the phenomenon where transfers of funds from central government to regions tend to be higher than the amount that should...
Proceedings Article

The Effect of Working Capital Management, Sales Growth on Profitability in Property and Real Estate Companies Listed on the Indonesia Stock Exchange (IDX) in 2019-2022

Nandu Saprudin, Maya Sari, Imas Purnamasari
This research aims to determine the effect of working capital management and sales growth on profitability in property and real estate companies listed on the Indonesia Stock Exchange (IDX). The variables used in this study are current assets, current liabilities, and sales growth as independent variables,...
Proceedings Article

Analyzing Valuation Approaches in Country Bibliographies of Equity: A Bibliometric Analysis

Shendy Amalia, Nugraha Nugraha, Maya Sari, Toni Heryana
This study employed the bibliometric method to analyse the valuation approach in the Bibliography of Countries for Equity. In finance, an accurate equity valuation is an important factor in making investment decisions. However, few studies have comprehensively analysed the various valuation approaches...
Proceedings Article

The Trend of Transaction on E-Commerce by Millennial Generation

Wayan Eny Mariani, Ni Made Ayu Dwijayanti, Wayan Tari Indra Putri
Technological developments in the digital era have made internet use necessary for society. Buying and selling activities that used to be carried out directly between buyers and sellers in actual stores have now shifted to e-commerce. E-commerce combines conventional business processes with information...
Proceedings Article

The Implementation of Blockchain in Taxation: Efficiency, Transparency, and Reducing Tax Avoidance

Rizky Ridwan, Dede Riswandi, Fithri Sri Mulyani
The implementation of blockchain technology in the tax system has significant potential to enhance efficiency, transparency, and security. In this regard, the Directorate General of Taxes (DJP) can utilize a licensed private blockchain, which allows full control over the network and trusted participation....
Proceedings Article

Determinants of Bonds Rating: Case Study of Indonesian Banking Listed on The Indonesia Stock Exchange

Muhammad Bayu Aji Sumantri, Nugraha Nugraha, Maya Sari, Ikaputera Waspada
This research aims to study the influence of profitability, solvency, and Good Corporate Governance mechanisms on bond ratings in Indonesia. The population used in this research consists of companies listed on the Indonesia Stock Exchange during the period of 2018-2022, and the sampling method employed...
Proceedings Article

Evaluation and Level of Efficiency of Milkfish Processing Centers and Regional Development Strategies as Implementation of Social Entrepreneurship Education in Milkfish Management Centers in padaasih Village, Pasirwangi, Garut, West Java

Hendro Sugiarto, Aldi Septiadi, Andre Jaenal Mutaqin, Kamaludin Kamaludin, Eldi Mulyana, Alni Dahlena
Padaasih Village, located in Garut Regency, has been designated as a milkfish processing center. However, a significant portion of milkfish processors in the village, amounting to 24.31%, are categorized as underprivileged families. This study aims to analyze the social and economic relationship between...
Proceedings Article

Bibliometric Analysis of Higher-Order Thinking Skills: An Increasing Important Competency

Heni Mulyani, Harpa Sugiharti, Imas Purnamasari, Fitrina Kurniati, Utami Fahmi Lestarina
This research aims to analyze trends and determine whether developing new educational values that emphasize higher-order thinking skills is possible. The data source in this study is Google Scholar. The keywords used are Higher-order Thinking Skills, Problem-Based Learning, and 21st Century Skills until...
Proceedings Article

Analysis of Strategic Planning in Creative Economic Education of The Eco-Green Concept in Plastic Waste Management

Eldi Mulyana, Llili Dianah, Vanny Septiani Rachmat, Rina Septiani, Hendro Sugiarto, Alni Dahlena
The advancement of time, which is progressively fast, surely requires individuals who are savvy and imaginative in making new developments to address each one of their issues. People ignore the negative effects that will have on their environment and the significance of protecting the ecosystem, both...
Proceedings Article

The Urgency of Economic Education in Growing Entrepreneurial Awareness in Social Studies Education Students

Mega Siti Syahbaniah, Alni Dahlena, Triani Widyanti, Eldi Mulyana, Asep Supriyatna
Social Studies Education serves as a consolidation of various social science disciplines, encompassing economics as one of the key components. In the context of social studies education, economics is studied in an integrated fashion, both as an independent scientific field and in a specialized framework...
Proceedings Article

Implementation of Social Economy Project-Based Learning As Sosciopreneur Skills In The 21st Century

Eldi Mulyana, Tetep Tetep, Hendro Sugiarto, Alni Dahlena, Asti Pratiwi, Siska Widya Lestari
Economic development is of utmost importance in a country, particularly in regards to increasing income and enhancing the welfare of its people. Interpersonal skills, or social competence, are crucial for individuals to adapt to their environment, solve personal and social problems, appreciate differences...
Proceedings Article

The Effectiveness of Using Tik Tok Media in Increasing Social Entrepreneurship on Consumptive Behavior

Tetep Tetep, Alni Dahlena, Astried Nurjanah, Eldi Mulyana, Triani Widyanti, Slamet Nopharipaldi Rohman, Lili Dianah, Hendro Sugiarto
The improvement of computerized innovation impacts public activity advancement in the public eye. The digitalization era was born with increasingly sophisticated media that facilitates human transaction activities, thereby influencing the increase in people’s consumptive behaviour. One example of this...
Proceedings Article

Developing Financial Literacy Instruments for Youth: An Indonesian Context

Siti Parhah, Leni Permana, Dadang Dahlan
Many people still experience fraud in using various financial products and services, showing the importance of increasing financial literacy from a young age. In order to measure the level of financial literacy of young people in Indonesia and determine appropriate measures to improve it so that they...
Proceedings Article

Social Entrepreneurship Intention in the Perspective of Innovation, Risk Taking, and Entrepreneurial Attitude

Kurjono Kurjono, Asep Ridwan Lubis, Katiah Katiah
This study aimed to determine the effect of innovation, risk-taking tendencies, and entrepreneurial attitudes on social entrepreneurial intentions. The theory of Planned Behavior is used as a grand theory of intention. The population of this study was 12,053 UPI students who had attended entrepreneurship...
Proceedings Article

Green Marketing: Green Brand Positioning’s Influence on Green Products Purchase Intention

Pelangi Puspa Dewanti, Heny Hendrayati, Ratih Hurriyati
Consumer trends and growing awareness of choosing products labelled as green have encouraged companies to adopt sustainable brand positioning strategies. However, a better understanding of how this influences consumer purchase intentions is still needed. This study aimed to determine the effect of Green...
Proceedings Article

Preservice Teacher Self Assessment Of Based Course TPACK Model Of Competencies Development

Kinanti Geminastiti Hilmiatussadiah, Susanti Kurniawati, Rosa Ariani Sukamto
This research is motivated by the low competence of TPACK and the difficulty in determining the right strategy for developing the TPACK competence of economics teachers and measuring their success. One of the TPACK competency development strategies for economics teachers is a based course development...
Proceedings Article

The Effect of Prior Knowledge and Technology Mastery on the Readiness to Become Prospective Teachers in Students of the Education Study Program at FPEB, Universitas Pendidikan Indonesia

Selli Indria, Alsel Indi Orrico, Lutfi Amalia, Kinanti Geminastiti Hilimiatussadiah, Fazar Nuriansyah
This study aims to determine the influence of prior knowledge and mastery of technology on the readiness to become prospective teachers through the value of lesson planning courses, learning evaluation, and ICT literacy and learning media. This research method uses quantitative methods. The population...
Proceedings Article

The Influence of Entrepreneurial Spirit and Parenting Patterns Toward Entrepreneurship Interest in Vocational High School Students

Eldi Mulyana, Lili Dianah, Siti Sunduz, Andre Jaenal Mutaqin, Nizar Alam Hamdani, Galih Abdul Fatah
The primary objective of this research is to gauge the level of entrepreneurship interest among students of vocational high schools (SMK) in Garut. The results of this study will provide valuable insights into the post-graduation aspirations of vocational students and their inclination towards starting...
Proceedings Article

Analysing The Operational Relationship to Business Performance in Small and Medium Enterprises

Rediawan Miharja, Nelly Martini, Evi Selvi, Agustifa Zea Tazliqoh, Intan Nur Octaviani
This study aims to determine how SMEs perceive operation and performance. This research method uses a quantitative approach with descriptive and verification analyses. The data used in this study is primary data obtained through the distribution of questionnaires. The verification analysis used in this...
Proceedings Article

Improvement of Inventory Sharing Process at Home Furnishing Company

Belinda Larisa Sipota, Rizqiah Insanita
This research analyses the inventory-sharing process for a home furnishing company with decentralized inventory management that executes an inventory-sharing process called stock balancing, which aims to balance inventory levels between stores. Previously, the inventory exceeded total capacity with a...
Proceedings Article

Analysis of Length of Stay for Outpatient Pediatric Dental Polyclinic in XYZ Hospital

Shaliha Ratih Dhaneswari, Mursyid Hasan Basri
In healthcare services, the Indonesian Ministry of Health has regulated the minimum standard that all hospitals in Indonesia must serve. Every hospital also has an operational standard established by the hospital management. This study focuses on the Length of Stay (LOS) of pediatric dental outpatient...
Proceedings Article

Analysis of Outpatient Length of Stay Time of Obstetrics & Gynecology Department in XYZ Hospital

Nabila Salma Nareswari, Mursyid Hasan Basri
In response to increasing competition in the healthcare services sector and rising patient expectations regarding service quality, hospitals are placing greater emphasis on enhancing their quality of care. This improvement spans both clinical and management aspects. One area of focus is the reduction...
Proceedings Article

The Implementation of the Supply Chain Operations Reference Model in Developing the Enterprises in the Fishery-Based Food Industry in Pangkalan Baru

Rheza Mahesa Raharjo, Gatot Yudoko, Mursyid Hasan Basri, Yuanita Handayati, Muslim El Hakim Kurniawan, Suti Maryati
Bangka Belitung, an Indonesian province known for its archipelago nature, holds significant potential in fisheries, with an annual fishery product potential of 1,059,000 tons. The province also houses numerous micro, small, and medium enterprises (MSMEs), totalling 12,843 in 2016. Considering this, the...
Proceedings Article

Conceptual Model for Digital Startup Policy to Accelerate the Success Rate in Indonesia

Sonny Hendra Sudaryana, Budisantoso Wirjodirdjo, Agus Windharto
Indonesia is currently one of the top five countries with the highest number of digital startups and increasing company valuations. The digital economy is largely driven by the startup ecosystem, which contributed approximately 5.7% in 2021 and is projected to reach 18% in 2030. However, the success...
Proceedings Article

Enterprise Architecture Model for Digital Village in West Java Province

Hari Supriadi, Yudi Wibawa, Agus Rahayu, Lili Adi Wibowo
This paper examines the utilization of the Enterprise Architecture Framework (EAP) in the creation of digital villages. The aim is to enhance coordination and integration among various development initiatives in the village. The method employed in this study is a Systematic Literature Review. The research...
Proceedings Article

Green Logistics Management Practices and Sustainability Performance of Manufacturing Firms in Ghana and Indonesia: The Moderating Role of Cross-Country ICT Development Status

Gilbert Korku Akubia, Denny Andriana
The present study sets out to examine the correlation between green logistics management practices, cross-country ICT development status, and sustainability performance within the manufacturing industry of Ghana and Indonesia. Data was collected from a sample of 374 companies in Ghana and 379 in Indonesia....
Proceedings Article

Systematic Literature Review: The Role of Enterprise Architecture in Digital Transformation in the Era of the Fourth Industrial Revolution

Tri Septiar Syamfithriani, Yudi Wibisono, Munir Munir, Lili Adi Wibowo, Agus Rahayu
This research aims to conduct a systematic literature review (SLR) on the role of Enterprise Architecture (EA) in supporting digital transformation in the era of Industry 4.0, with a specific focus on the industrial sector. Utilizing the Google Scholar database, the methodology employed in this research...
Proceedings Article

Total Quality Management in Higher Education: A Bibliometric Overview

Harpa Sugiharti, Nugraha Nugraha, Raden Aditya Kristamtomo, Rika Mardiani
This study aims to contribute to the growth of knowledge and the dissemination of research in the field of Total Quality Management (TQM) in Higher Education. To achieve this goal, the researchers conducted a bibliometric analysis, which involved examining trends, identifying major contributors, determining...
Proceedings Article

Smart Sukuk on Blockchain Technology: A Systematic Literature Review

Retno Dyah Pekerti, Missi Hikmatyar, Dede Rizal, Isnaen Nurzaman
Smart Sukuk is an innovation in conventional Sukuk that utilizes blockchain technology. This technology aims to enhance efficiency, reduce costs, and increase transparency, making it accessible to small and medium-sized enter-prises (SMEs). Smart Sukuk allows increased participation of retail and corporate...
Proceedings Article

Mapping The Knowledge Domains of Digital Transformation Publications: A Bibliometric Analysis

Adi Setiawan, Moh. Yudi Mahadianto, M. Alwi, Budi Agung Prasetya
This article identifies a scientific mapping on developing digital transformation publications in SMEs. Publications related to digital transformation in SMEs are still not popular enough. The trend of digital transformation publications has increased significantly starting in 2019, along with the emergence...
Proceedings Article

The Effect of UGC (User Generated Content) and FOMO (Fear of Missing Out) on Gen Z’s Online Purchasing Decision in Bandung City on Online Start-ups

Ni Putu Nurwita Pratami Wijaya, Ratih Hurriyati, Bambang Widjayanta, Vanessa Gaffar
Generation Z is a generation that grew up amid a digital era that continues to grow so that technology becomes an integral part of their lives. Various trends then emerged, such as various kinds of content created by other users, known as User Generated Content (UGC) panic or fear due to missing information...
Proceedings Article

Understanding the Impact of Perceived Value on Consumers’ Continuous Purchase Intention in LiveStreaming E-Commerce Mediated by Consumer Trust and Online Shopping Satisfaction

Ati Mustikasari, Ratih Hurriyati, Bambang Widjajanta, Agus Rahayu, Lili Adi Wibowo, Puspo Dewi Dirgantari
Live-streaming e-commerce has grown significantly in popularity over the past few years in the online retail sector. However, more research still needs to be done on the psychological factors influencing consumer purchasing decisions in this context. Therefore, this study aims to fill this knowledge...
Proceedings Article

How Can Perceived Usefulness and Perceived Ease of Use Influence Purchase Decision on Netflix Indonesia?

Reminta Lumban Batu, Fajar Ramadhan, Salim Siregar, Sherliana Halim, Danang Kusnanto
This study aims to analyze the effect of perceived usefulness and perceived ease of use on purchasing decisions for the Netflix application mediated by attitude toward using. The research uses quantitative research with descriptive and verification approaches. The population of this study is Netflix...
Proceedings Article

E-Wom Strategy Through Perceived Usefulness to Increase Repurchase Intention of Pospay Pt Pi

Helly Siti Halimah, Ratih Hurriyati, Heny Hendryati
Repurchase Intention is the intention to repurchase or transact the same or a different product more than two times. One of the appropriate strategies to continue maintaining repurchase intention is through e-WOM. This study aims to determine the effect of the e-WOM relationship on Repurchase Intention...
Proceedings Article

Analysis of Enhancing Marketing Performance in MSMEs Through Strategies to Boost Local Value-Creation and Competitiveness

Hartelina, Reminta Lumban Batu, Nanda Puspitasari, Ayuk Hidayanti
The implementation of value creation strategies in Small and Medium Enterprises (SMEs) within Karawang Regency is a key approach for enhancing their competitiveness. The greater the emphasis on value creation in the operational activities of SMEs, the higher their level of competitiveness. This, in turn,...
Proceedings Article

Promotional Pricing Strategy, Brand Image, and Brand Ambassadorship of a Company on Customer intention to Transaction for Courier Services

Aisah Aisah, Rulit Candra, Ratih Hurriyati, Moch. Adib Sultan
The intense competition in courier services today requires courier companies to continuously innovate to maintain their position in the hearts of their loyal customers amidst the onslaught of new players in the courier industry. One of the ways to stay relevant is by implementing various marketing strategies,...
Proceedings Article

The Rise of Gastronomy Tourism: A Systematic Literature Review

Mohamad Sapari Dwi Hadian, Fairuz Mudalifa, Evi Novianti, Ute Siti Lies Khodijah, Ayu Krishna Yuliawati
The study of gastronomic tourism has experienced growth in the tourism industry in recent decades, and there has been an increasing number of tourists who travel mainly to experience the food and related culture. In addition, more and more destinations are using local cuisine as a differentiating feature...
Proceedings Article

The Influence of Locus of Control, Motivation, and Family Environment to Student Entrepreneurial Interest Based on West Java

Elvira Azis, Ratih Hurriyati, Bambang Widjajanta, Agus Rahayu, Lili Adi Wibowo, Heny Hendrayati, Ilham Arafi
The purpose of this study is to ascertain the impact of entrepreneurial interest. This study is a survey of university students in Bandung and West Java. The purposive sampling approach, a sample selection strategy where a person chooses a sample based on a personal judgment of some appropriate features...
Proceedings Article

Enhancing Online Repurchase Intention: Unveiling the Crucial Role of Digital Customer Experience among Bukalapak Users

Ihda Farhatun Nisak, Lili Adi Wibowo, Lisnawati, Heny Hendrayati, Ratih Hurriyati
The online repurchase intention on Bukalapak, a popular e-commerce platform, is evident through the high percentage of complaints registered on the Bukalapak application. This challenge underscores the importance of investigating the factors influencing users’ intentions to make online repeat purchases....
Proceedings Article

Perceived Enjoyment and Perceived Usefulness to Mobile Payment Users Continuance Intention

Emi Amelia, Ratih Hurriyati, Agus Rahayu, Lili Adi Wibowo, Bambang Widjajanta, Christianingrum Christianingrum
This study investigates the crucial factors that shape the intention of mobile payment users to continue using these services, with a primary focus on the role of perceived enjoyment and perceived usefulness. Data were gathered from a sample of 150 active mobile payment users through a meticulously designed...
Proceedings Article

The Influence of Experiential Marketing and Tourist Satisfaction in Revisit Intention Tourism

Christianingrum Christianingrum, Ratih Hurriyati, Agus Rahayu, Vanessa Gaffar, Disman Disman, Lili Adi Wibowo, Bambang Widjajanta, Heny Hendrayati, Emi Amelia
This study aimed to determine the effect of experiential marketing on Revisit intention, the effect of Tourist satisfaction on Revisit intention, and the positive influence and influence of experiential marketing and Tourist satisfaction on tourists on Belitung Island. This research uses quantitative...
Proceedings Article

The Effect of Customer Relationship Management on Customer Engagement

Hifzhil Rahman, Ratih Hurriyati, Henny Hendrayati
The fashion industry is one of the potential creative industries in Indonesia, which has recently become profitable because its growth is continuously increasing. At this time, the company must continue providing better service than its competitors to strengthen customer relationships. When a company...
Proceedings Article

Analysis of The Impact of Service Quality on Lion Air Customer’s Repurchase Intention

Zahfirah Nashshar, Heny Hendrayati, Ratih Hurriyati
The decline in ticket purchases from Lion Air can be attributed to perceived shortcomings in the airline’s service quality. The primary objective of this research is to empirically ascertain the impact of service quality on customers repurchase intentions. This study utilizes a descriptive and verificative...
Proceedings Article

The Effect of Complaint Handling and Service Recovery on Customer Loyalty at Lion Air Indonesia

Rachmi Arin, Heny Hendrayati, Ratih Hurriyati
The aviation industry is quite vulnerable to service failures, including flight delays or delays. Therefore, there have been many studies on service recovery and complaint handling. This research aims to understand how complaint handling and service recovery affect customer loyalty at Lion Air Indonesia....
Proceedings Article

Determining Consumer Purchase Decisions For Product Imitation In Developing Countries

Khoirun Nisa Bahri, Ratih Hurriyati, Bambang Widjajanta, Agus Rahayu, Lili Adi Wibowo, Vanessa Gaffar, Candra Taufik
This study aimed to determine the effect of customer loyalty, brand image, and price on purchasing decisions for Umama Scarves hijab products, which are imitation products from the Buttonscarves hijab brand. This research was conducted in West Java, Indonesia. The sampling technique used in this research...
Proceedings Article

The Effect of Service Recovery on Customer Satisfaction on Lion Air Users

M. Rizki Ubaidillah, Heny Hendrayati, Ratih Hurriyati
Service failure or failure to provide service to consumers often occurs in companies, including the Lion Air company. There are many complaints about flight services from Lion Air due to delays and lost baggage; therefore, there must be a strategy to overcome problems that often occur in companies. This...
Proceedings Article

Perceived Risk as a Mediator Subjective Norm & Travel Intention Post Covid-19

Rahmat Priyanto, Ratih Hurriyati, Bambang Widjajanta, Agus Rahayu, Disman Disman, Lili Adi Wibowo
Older tourists are a group of tourists over 50 years old. The potential of senior tourists is very high in driving tourism economic growth. Currently Post Covid 19, the government has opened the door to national tourism for domestic and foreign tourists. Senior tourists are at risk of being affected...
Proceedings Article

Y & Z Generation Customers’ Decision to Have Hajj Savings Products

Shelva Khairanihisan, Ozka Muhammad Fajrin, Aas Nurasyiah, Firmansyah Firmansyah
Most hajj savings products are owned by the elderly, and only a few are owned by young people. The waiting period for the departure of the pilgrimage takes quite a long time. Therefore this hajj savings is most effective for Gen Y and Z or those in productive age. This study looks at the description...
Proceedings Article

Discovering Factors of Indonesian Customer Brand Attitude Towards Australian SMEs’ Brand

Tika Koeswandi, Ratih Hurriyati, Bambang Widjajanta, Vanessa Gaffar
This study aims to determine the factors encouraging Indonesian consumers to form favorable attitudes towards brands from Australia’s Small and Medium Enterprises (SMEs). This research is explanatory-quantitative research to reduce the number of variables, detect the structure of the relationships between...
Proceedings Article

The Influence of Product Composition Information and Brand Trust on Purchasing Decision

Galih Abdul Fatah Maulan, Elpita Dinanti, Sintia Mustika, Nizar Alam Hamdani, Intan Permana
This study examined the influence of product composition information and brand trust on purchasing decisions. Popular food and beverage product brands in Indonesia are experiencing problems with a low percentage of market share. This issue might be resolved by improving brand trust and product composition...
Proceedings Article

Effect of Brand Image on Repurchase Intention

Puspo Dewi Dirgantari, Bambang Widjajanta, Alifia Zunilda
This study aims to determine the effect of brand image on repurchase intention. The research method uses a quantitative approach, with a sample of 383 respondents. Data analysis technique with Structural Equation Model (SEM). The study results show that brand image positively and significantly affects...
Proceedings Article

The Evolving Position of Artificial Intelligence in Digital Marketing: A Qualitative Study of SMEs in Indonesia

Narayan Aryaka Respati, Julien Etienvre, Prameshwara Anggahegari
The following is a qualitative research that employs multiple methods to analyze and describe the position of artificial intelligence in the field of digital marketing, utilizing Indonesian SMEs as study cases for reference. The emergence of artificial intelligence powered software such as ChatGPT transformed...
Proceedings Article

The Effect of Affiliate Marketing on Impulse Buying

Raida Dayanti
This study aims to determine the effect of affiliate marketing on impulse buying tendencies among TikTok application users in Bandung. Affiliate marketing has become a popular marketing strategy in the digital era, with a significant impact on consumer behavior. Meanwhile, TikTok has become one of the...
Proceedings Article

Village Tourism Marketing from an SDL Perspective Based on Local Wisdom: Durian Bangunkarya Festival

Marsianus Raga, Sahala Martua Solin, Cecep Tatang Wijaya
This study aims to fill the knowledge gap on landscape quality management of durian festival event services to encourage the growth of tourism villages. Data from the population of destination development actors involved in the event were collected through interviews and documentation using the Service-Dominant-Logic...
Proceedings Article

The Effective Customer Relationship Management of Business to Business in Improving Customer Satisfaction and Customer Retention

Budi Prakoso, Ratih Hurriyati, Heny Hendrayati
The attainment of revenue targets holds paramount importance for companies, as it not only ensures their survival but also facilitates sustainable growth. A pivotal factor influencing the realization of these revenue objectives is customer retention, which exhibits a strong correlation with customer...
Proceedings Article

Examining Customer Loyalty in the Courier Service Industry: An Analysis of Service Quality and Customer Trust Factors

Lisnawati Lisnawati, Devi Setiawati, Ratih Hurriyati
Alongside the exponential development of e-commerce or the number of online store startups in Indonesia, courier service represents an essential company prospect. a combination of factors including the rising number of emerging companies stepping foot in this sector, proactively keeping customers, particularly...
Proceedings Article

The Impact of Endorser Credibility on Consumer’s Purchase Decision in the Digital Marketplace

Girang Razati, A. M. Andriani, Agus Rahayu, Lisnawati Lisnawati
This study aims to obtain an overview of endorser credibility for marketplace consumers in Indonesia, an overview of purchase decisions for marketplace consumers in Indonesia, and findings of the effect of endorser credibility on purchase decisions for the marketplace in Indonesia. This research uses...
Proceedings Article

Enhancing Repurchase Intentions in Local Fast Food Chains: Unraveling the Influence of Product Innovation and Digital Marketing

Bambang Widjajanta, Eva Fauziah, Ratih Hurriyati, Lisnawati Lisnawati
This study aims to determine the Effect of Product Innovation and Digital Marketing on Repurchase Intentions at a local fast-food chain in Indonesia. The type of research used in this research is verification by describing and explaining the variables studied and then concluding. The sample in this study...
Proceedings Article

Factors Affecting Museum Re-Visit: Application On The Balai Kirti Museum

Dini Mustika Buana Putri, Ratih Hurriyati, Bambang Widjajanta, Puspo Dewi Dirgantari
This study examines factors leading to visits at the Museum of Balai Kirti – Bogor in Indonesia. The variables studied are service quality, destination image, perceived value and customer satisfaction which are believed to play an important role in influencing re-visit intention at the Museum of Balai...
Proceedings Article

Social Media as a Contributing Factor to the Potential Decline of Commercial Sales Jobs in the Future and the Driving Factors Behind the Increased Intention to Buy Among Generation Y and a Segment of Generation Z in Indonesia

Fachry Hasan, Tazar Marta Kurniawan, Ratih Hurriyati, Mokh. Adib Sultan
This research aims to investigate the impact of social media on the reduction of commercial sales jobs and the increase in purchasing intent among Generation Y and part of Generation Z in Indonesia. The study also considers the influence of word of mouth, customer experience, and brand equity on purchasing...
Proceedings Article

Exploring the Impacts of Viral Captions in Digital Content Promotion on Impulse Buying Decisions

Neng Susi Susilawati Sugiana, Ratih Hurriyati, Bambang Widjajanta, Agus Rahayu, Lili Adi Wibowo, Puspo Dewi Dirgantari
This article explores the utilization of marketing promotion techniques, with a particular focus on strategies applicable to digital marketing for Micro, Small, and Medium-sized Enterprises (MSMEs). It aims to examine the role of these techniques in influencing unplanned consumer buying decisions, which...
Proceedings Article

Muslim Tourist Perspective: The Role of Religiosity on The Relationship Between Halal Tourism and Satisfaction

Rivaldi Arissaputra, Ratih Hurriyati, Bambang Widjajanta, Mokh Adib Sultan, Vanessa Gaffar
This study examined the influence of Halal Tourism on Tourist Satisfaction in the West Java region from the perspective of Muslim tourists, with religiosity acting as a moderating variable. Using purposive sampling, 390 respondents were selected for the study. Data were collected through the distribution...
Proceedings Article

The Power of Green Influencers: Leveraging Social Media for Environmental Sustainability in Fast-Moving Consumer Goods

Pearl Fafa Bansah, Vanessa Gaffar, Disman Disman, Ayu Krishna Yeliawati
This study investigates the correlation between green influencers and environmental sustainability within the fast-moving consumer goods (FMCG) sector, with a specific focus on natural and organic personal care products. It employs a quantitative research approach and a descriptive survey design to gather...
Proceedings Article

Whether AI-based Chatbots Influence Destination Visit Intentions?

Nurdin Hidayah, Ratih Hurriyati, Heny Hendrayati
This study set out to investigate the impact of AI-based chatbot recommendations on destination visit intention. To achieve this objective, we conducted a survey using a sample of 116 individuals and analyzed the data using IBM SPSS-25 software. Our findings indicate that the AI-based chatbot recommendation...
Proceedings Article

Muslim Loyalty in Halal Digital Recreation: The Role of Experience Quality and Value

Asaretkha Adjane Annisawati, Vanessa Gaffar, Ratih Hurriyati, Bambang Widjajanta
This research delves into the loyalty of Muslims towards Halal Digital Recreation (HDR), encompassing the assessment of experience quality and the role of perceived value in cultivating loyalty. Data was gathered by distributing self-administered questionnaires to Muslim communities that had engaged...
Proceedings Article

Managing Strategy Offline Sales Channels in The Digital Era for the Courier Industry

Iwan Gunawan, Ratih Hurriyati, Mokh. Adib Sultan
This study aims to identify opportunities for improving offline channel conflict resolution and formulate strategies for the development of channel management in offline retail courier businesses and find gaps for each variable to be improved. The primary data used in this research were collected through...
Proceedings Article

Effect of Differentiation of Pospay Kiosk Services on the Decision to Use an Application as a Consumer Service

(Case study: PT Pos Indonesia (Persero))

B. Pujiati, Iwan Gunawan, Ratih Huriyati, Mokh Adib Sultan
Technological developments are increasing rapidly, making payment system activity patterns continue to develop to become more practical by the lifestyle of today’s modern era society. Consumers from every level of society today prefer payment systems that tend to be easy and fast, have many service features,...
Proceedings Article

Working towards Sustainable Behavior in Household Waste: The Role of Consequence Awareness and Responsible Consumption

Arie Indra Gunawan, Ratih Hurriyati, Bambang Widjayanta, Lili Adi Wibowo, Agus Rahayu, Hilda Monoarfa
This research was conducted to clarify consumer household behavior toward waste sorting as it is known that the proportion of waste originating from households in developing countries is significant, and the amount continues to increase every year. This quantitative research was conducted on a total...
Proceedings Article

Brand Image: Its Influence on Youku Application Purchase Decisions

Bagas Rino Anggoro, Heny Hendrayati, Chairul Furqon, Ratih Hurriyati
The relatively small user base of the YOUKU application in comparison to other apps can be attributed to individual perceptions of the product, which influence potential consumers’ choices when making purchase decisions. This research aims to investigate the impact of brand image on purchasing choices...
Proceedings Article

Revolutionizing Small Businesses: Green Marketing Strategies for Creative Industries

Sri Sudiarti, Ari Arisman, Ardiansyah
This research aims to investigate and propose green marketing strategies tailored to revolutionize small businesses operating within the creative industries of Tasikmalaya. In light of the escalating concerns surrounding environmental sustainability, small enterprises within the creative sector possess...
Proceedings Article

Brand Trust, Consumer Experience, and Customer Satisfaction Function as Moderating Factors on Customer Loyalty (A Case at PT. Trimitra Garmedindo Interbuana)

Ayuningtyas Yuli Hapsari, Ratih Hurriyati, Heny Hendrayati, Agus Rahayu, Lili Adi Wibowo
Customer satisfaction and brand trust are considered to have effects on consumer loyalty. This study aims to determine how brand loyalty and customer experience affect the satisfaction of customers of PT. Trimitra Garmedindo Interbuana (TRIMED). The sample of this study was taken using a quantitative...
Proceedings Article

The Impact of Serviscape on Purchase Decision

Rizki Akmal Fadhil, Heny Hendrayati, Ratih Hurriyati
The current digital era shows high business competition coupled with some changes in consumer behavior, including in the photography industry sector, especially Photobox, especially in big cities where the Fotohokkie company is experiencing a decline in consumers. This research aims to analyze the influence...