The Strategies of Pawnshop Institution Service Improvement Based on Analysis of Community Perceptions and Needs: A Case Study in Karawang Regency, Indonesia

DOI

10.2991/978-94-6463-443-3_160How to use a DOI?

Keywords

Marketing Strategy; Illegal Loan Sharks and Bank Practices; SWOT Analysis

Abstract

The socio-economic significance of pawnshops has long been recognized, however, the full scope of their services has yet to be utilized by all communities in various localities. This void in service provision is being exploited by loan sharks and illegal banks to market their products. The current study aims to develop a strategy to improve pawnshop services based on the perceptions and needs of the Karawang Regency community. The analysis will employ descriptive analysis drawn from primary data collected through interviews and questionnaires. The study focuses on PT. Pegadaian, utilizing Probability Sampling in the form of Area and Simple Random Sampling. The findings indicate that the most critical and essential strategy for PT. Pegadaian is to improve its service and marketing efforts, with a particular emphasis on implementing an active marketing system through direct community outreach. This strategy could involve collaborating with universities and the Education Office of West Java Province to engage students in an internship program, as well as partnering with online expedition service companies and the Community and Village Empowerment Office of Karawang Regency, and local village governments to empower BUM Desa.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Medi Nopiana
AU  - Irvan Yoga Pardistya
AU  - Julia Ambarwati
AU  - Endang Taufiqurahman
AU  - Novi Permata Indah
PY  - 2024
DA  - 2024/06/26
TI  - The Strategies of Pawnshop Institution Service Improvement Based on Analysis of Community Perceptions and Needs: A Case Study in Karawang Regency, Indonesia
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 1302
EP  - 1315
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_160
DO  - 10.2991/978-94-6463-443-3_160
ID  - Nopiana2024
ER  -