Increasing MSME Competitiveness through Creativity and Innovation in The Digital Era Study at Simping MSME Centers in Purwakarta

DOI

10.2991/978-94-6463-443-3_139How to use a DOI?

Keywords

MSMEs; creativity; innovation; competitiveness; digital era

Abstract

In the rapidly advancing digital era, Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the global economy. However, with the rapid advancement of digital technology, business competition has become increasingly fierce, presenting new challenges for MSMEs to remain relevant and thrive. To navigate this landscape, MSMEs must enhance their competitiveness through creativity and innovation by adopting business strategies that align with technological advancements. Many experts have recognised the importance of creativity and innovation in enhancing the competitiveness of MSMEs in the digital era. According to Patel and Fiedler (2018), MSMEs that embrace innovation in their products, processes, and marketing strategies tend to have a solid competitive advantage. Similarly, Nambisan and Baron (2019) emphasise that creativity driving innovation is key to creating long-term competitive advantage for MSMEs. Furthermore, Chandra and Yudhistira (2020) highlight that creativity and innovation play a crucial role in expanding market share and improving the competitiveness of MSMEs in the digital era. They observe that MSMEs capable of generating creative ideas and implementing innovation through digital technology can achieve better growth and sustainable profits. In this study, we aim to deepen the understanding of the role of creativity and innovation in enhancing the competitiveness of MSMEs in the digital era. Through an analytical approach and empirical data, we will analyse the impact of creativity and innovation strategies on the growth and success of MSMEs in leveraging digital technology.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - B Lena Nuryanti Sastradinata
AU  - Ismi Noer Pratiwi
AU  - Sulastri Sulastri
PY  - 2024
DA  - 2024/06/26
TI  - Increasing MSME Competitiveness through Creativity and Innovation in The Digital Era Study at Simping MSME Centers in Purwakarta
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 1071
EP  - 1101
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_139
DO  - 10.2991/978-94-6463-443-3_139
ID  - Sastradinata2024
ER  -