Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

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Study of Pro-Social Behavior of Young Netizens: Encouragement of Religiosity, Social Support, Empathy, and Self-Efficacy

Authors
Endang Komesty Sinaga1, 2, *, Edi Suryadi1
1Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, IndonesiaJl. Dr. Setiabudhi No. 229, Bandung, 40154, Indonesia
2Travel Department, Politeknik Pariwisata NHI Bandung, Jl. Dr. Setiabudhi No. 186, Bandung, 40141, Indonesia
*Corresponding author. Email: endang_komesty@upi.edu
Corresponding Author
Endang Komesty Sinaga
Available Online 26 June 2024.
DOI
10.2991/978-94-6463-443-3_105How to use a DOI?
Keywords
Pro-social behaviour; subjective well-being; religiosity; social support; self-efficacy
Abstract

Pro-social behaviour, a subject that has attracted the attention of social researchers, has been researched creatively to dig deeper into the phenomenon. This study seeks to assess the factors influencing pro-social behaviour among young netizens by proposing a construct of subjective well-being closely related to religiosity, social support, empathy, and self-efficacy. Through survey activities targeting active social media users aged 18-25 years and involving 188 respondents, the SEM-PLS approach was used for analysis. These findings support the proposed model in shaping pro-social behaviour by showing the significant influence of various factors, except empathy. This research adds to existing theories of social behaviour and contributes to a deeper understanding of the behaviour exhibited by Internet users, especially young people. Insights gained from this research can inform interventions and strategies to encourage pro-social behaviour in the digital world, ultimately fostering more cohesive and compassionate online communities.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2024
ISBN
10.2991/978-94-6463-443-3_105
ISSN
2352-5428
DOI
10.2991/978-94-6463-443-3_105How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Endang Komesty Sinaga
AU  - Edi Suryadi
PY  - 2024
DA  - 2024/06/26
TI  - Study of Pro-Social Behavior of Young Netizens: Encouragement of Religiosity, Social Support, Empathy, and Self-Efficacy
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 797
EP  - 802
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_105
DO  - 10.2991/978-94-6463-443-3_105
ID  - Sinaga2024
ER  -