A Bibliometric Analysis of Social Media and Entrepreneurship Research

DOI

10.2991/978-94-6463-443-3_151How to use a DOI?

Keywords

Bibliometric Analysis; Entrepreneurship; Intention; Social Media

Abstract

This study employs the method of bibliometrics to investigate the connection between social media and entrepreneurship, with the aim of uncovering important themes and insights into the usefulness of social media in the field of entrepreneurship. Utilizing the Scopus database as the primary tool, the study gathered and analyzed data to retrieve a total of 799 articles on May 18, 2023. To visualize and evaluate the performance of scholarly publications, a software called VOSviewer was employed. The study’s findings focused on author contributions, journals, countries, and the number of articles. The research revealed an increase in the number of document publications over time, with the United States leading in the number of documents published (161 documents). Additionally, the “Journal of Sustainability (Switzerland)” was identified as the most productive journal, with Jr, Ngammoh N, et al named as the authors with the highest number of document publications. Toffoletti K was also identified as the most highly cited author, with a total of 138 citations. The keywords most commonly used in the research were “social media”, “entrepreneurship”, and “entrepreneurs”. This research has the potential to guide future studies on the relationship between entrepreneurship and social media by providing a comprehensive overview of the current academic landscape.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Moehamad Satiadharma
AU  - Suryana Suryana
AU  - Agus Rahayu
AU  - Lili Adi Wibowo
PY  - 2024
DA  - 2024/06/26
TI  - A Bibliometric Analysis of Social Media and Entrepreneurship Research
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 1231
EP  - 1238
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_151
DO  - 10.2991/978-94-6463-443-3_151
ID  - Satiadharma2024
ER  -