Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

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Students’ Entrepreneurial Success Factor in The Ambassador Business Edupreneur Program

Authors
Lili Adi Wibowo1, *, Indra Cahya Uno2, Lisnawati Lisnawati2, Tika Koeswandi2
1Universitas Pendidikan Indonesia, Bandung, Indonesia
2Institut Pendidikan Indonesia, Garut, Indonesia
*Corresponding author. Email: liliadiwibowo@upi.edu
Corresponding Author
Lili Adi Wibowo
Available Online 26 June 2024.
DOI
10.2991/978-94-6463-443-3_145How to use a DOI?
Keywords
Entrepreneurial Success Factor; Exploratory Factor Analysis; The Ambassador Business Edupreneur
Abstract

The purpose of this research is to identify the elements that create the students’ entrepreneurial success factor in the Ambassador of Business Edupreneur program. This is a quantitative study in which data was collected from 443 students of Faculty of Economics and Business Education engaging in The Ambassador of Business Edupreneur programs. A set of questionnaires was used as the instrument of this research. An Exploratory Factor Analysis (EFA) was used as a method of the data analysis. This research found that there are 8 entrepreneurial success factors of students in doing their business under The Ambassador Business Edupreneur. They are Family Support and Understanding For Business, University Support to Create Valuable Product, Technology Involvement, Business Awards, Advertising Model, Model Startegy, Product, Business Mentoring Program. This research suggests to test these factors to anothers variable such as business performance.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2024
ISBN
978-94-6463-443-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-443-3_145How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Lili Adi Wibowo
AU  - Indra Cahya Uno
AU  - Lisnawati Lisnawati
AU  - Tika Koeswandi
PY  - 2024
DA  - 2024/06/26
TI  - Students’ Entrepreneurial Success Factor in The Ambassador Business Edupreneur Program
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 1148
EP  - 1157
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_145
DO  - 10.2991/978-94-6463-443-3_145
ID  - Wibowo2024
ER  -