Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

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Training Program Intensity in Building Entrepreneurial Abilities of Sellers in Shopee (Study on MSME that Utilise Shopee in Bandung)

Authors
Yossi Yostiani1, *, Tjutju Yuniarsih1, Rini Intansari Meilani1
1Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author.
Corresponding Author
Yossi Yostiani
Available Online 26 June 2024.
DOI
10.2991/978-94-6463-443-3_118How to use a DOI?
Keywords
Training Program Intensity; Entrepreneurship Capability; E-Commerce platform
Abstract

In the modern digital company landscape, e-commerce technologies are vital for operational expansion and revenue growth. MSMEs stopped operations post-pandemic due to their inability to use e-commerce platforms and adapt to online sales. The study examines the importance of researching sustainable training programs that use digital technologies, particularly Shopee’s training programs, Southeast Asia’s largest E-commerce platform dedicated to helping MSMEs improve their digital businesses. MSMEs can gain the skills and competencies needed to broaden their market by actively engaging in Shopee’s rigorous training programs. This will improve buyer interactions, boost business growth, and make them more efficient and cost-effective than traditional sales services. In this study, 90 MSMEs participating in Shopee’s digital marketing training programs were given questionnaires. Simple regression tests were performed in SPSS Version 26. Analysis reveals a significant positive correlation between training intensity and entrepreneurial aptitude among MSMEs who use the Shopee platform.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2024
ISBN
10.2991/978-94-6463-443-3_118
ISSN
2352-5428
DOI
10.2991/978-94-6463-443-3_118How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yossi Yostiani
AU  - Tjutju Yuniarsih
AU  - Rini Intansari Meilani
PY  - 2024
DA  - 2024/06/26
TI  - Training Program Intensity in Building Entrepreneurial Abilities of Sellers in Shopee (Study on MSME that Utilise Shopee in Bandung)
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 890
EP  - 897
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_118
DO  - 10.2991/978-94-6463-443-3_118
ID  - Yostiani2024
ER  -