Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

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The Influence of Competitive Advantage and Service Quality towards Customer Satisfaction of Ranca Upas Tourism in Bandung City

Authors
Nenden Siti Rochmah1, *, Heny Hendrayati1, Ratih Hurriyati1
1Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: nendensiti23@upi.edu
Corresponding Author
Nenden Siti Rochmah
Available Online 26 June 2024.
DOI
10.2991/978-94-6463-443-3_104How to use a DOI?
Keywords
Competitive Advantage; Service Quality; Customer Satisfaction; Tourism; Ranca Upas
Abstract

Customer satisfaction at Wana Wisata Ranca Upas is still relatively low due to the inadequate facilities. This study aims to find out the influence of service quality and competitive advantage on customer satisfaction. The population in this research is travelers and as many as 110 respondents were taken as samples through the non-probability sampling method. The data were collected through distributing questionnaires to tourists who have visited Ranca Upas Ecotourism. The data analysis technique used is descriptive and inferential analysis with double regression as hypothesis testing. The results of the study showed that there was a significant influence between service quality and competitive advantage on customer satisfaction. It is suggested that Wana Wisata Ranca Upas improve service quality and increase the competitive advantage to increase travelers’ satisfaction.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2024
ISBN
10.2991/978-94-6463-443-3_104
ISSN
2352-5428
DOI
10.2991/978-94-6463-443-3_104How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nenden Siti Rochmah
AU  - Heny Hendrayati
AU  - Ratih Hurriyati
PY  - 2024
DA  - 2024/06/26
TI  - The Influence of Competitive Advantage and Service Quality towards Customer Satisfaction of Ranca Upas Tourism in Bandung City
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 788
EP  - 793
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_104
DO  - 10.2991/978-94-6463-443-3_104
ID  - Rochmah2024
ER  -