Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

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Investigating the Impact of Transformational Leadership on Employee Performance: The Mediating Role of Organizational Citizenship Behavior (OCB) with Social Media Utilization Intensity as a Moderator - A Case Study on MSMEs in West Sumatera

Authors
Rino Rino1, *, Windra Agus Landra1, Armida Armida1
1Universitas Negeri Padang, Padang, 25131, Indonesia
*Corresponding author. Email: rinopekon@fe.unp.ac.id
Corresponding Author
Rino Rino
Available Online 26 June 2024.
DOI
10.2991/978-94-6463-443-3_120How to use a DOI?
Keywords
Employee Performance; Intensity of media utilization social; Organizational Citizenship Behavior; Transformational Leadership
Abstract

This research aims to explore the impact of transformational leadership on the performance of employees in micro, small, and medium enterprises (MSMEs) in Padang City. Specifically, the study seeks to examine the effect of transformational leadership on Organizational Citizenship Behavior (OCB) and its mediation on employee performance. In addition, the study will investigate the role of social media intensity in strengthening or weakening the relationship between transformational leadership and OCB. The study will use a causal research design and will involve 100 employees from various MSMEs in Padang City. The sampling technique will be stratified random sampling and purposive sampling. Data will be collected through a questionnaire survey and analyzed using SmartPLS 4 software. The results of the study indicate that transformational leadership has a positive effect on employee performance and OCB, which in turn has a positive effect on employee performance. The study also found that social media intensity strengthens the relationship between transformational leadership and OCB.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2024
ISBN
10.2991/978-94-6463-443-3_120
ISSN
2352-5428
DOI
10.2991/978-94-6463-443-3_120How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rino Rino
AU  - Windra Agus Landra
AU  - Armida Armida
PY  - 2024
DA  - 2024/06/26
TI  - Investigating the Impact of Transformational Leadership on Employee Performance: The Mediating Role of Organizational Citizenship Behavior (OCB) with Social Media Utilization Intensity as a Moderator - A Case Study on MSMEs in West Sumatera
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 904
EP  - 916
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_120
DO  - 10.2991/978-94-6463-443-3_120
ID  - Rino2024
ER  -