The Influence of Digital Innovation, Human Resource Capability, and Business Orientation on the Co-Creation Strategy of the Digital Industry in Indonesia

DOI

10.2991/978-94-6463-443-3_135How to use a DOI?

Keywords

digital innovation; human resource capability; business orientation; co-creation strategy

Abstract

Many factors determine the growth of Indonesia’s digital economy, one of which is the co-creation strategy implemented in digital companies. Many factors, both internal and external, influence the co-creation strategy. Based on this background, this study aims to examine the influence of internal factors, digital innovation, human resource capability, and business orientation on the co-creation strategy of digital companies in Indonesia. In line with the research objectives, the type of research used in this study is verification, namely, to find out the relationship of each variable in the study using a hypothesis. The unit of analysis in this study is digital companies in Indonesia, and the unit of observation is the management of digital companies in Indonesia. Samples were taken from as many as 150 respondents. The research data was collected in a cross-section/one shoot in 2023. Quantitative analysis used the Partial Least Square (PLS) approach. The study results show that digital innovation, human resource capability, and business orientation significantly affect the co-creation strategy of digital companies in Indonesia. For digital companies in Indonesia today, business orientation has a more significant role in formulating a co-creation strategy. Based on these findings, the managerial implication of this research is to provide advice for management to strengthen further the development of business orientation in formulating and implementing a co-creation strategy supported by the development of digital innovation and human resource capability.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Setyanto Hantoro
AU  - Rano Kartono Rahim
AU  - Mohammad Hamsal
AU  - Asnan Furinto
PY  - 2024
DA  - 2024/06/26
TI  - The Influence of Digital Innovation, Human Resource Capability, and Business Orientation on the Co-Creation Strategy of the Digital Industry in Indonesia
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 1034
EP  - 1048
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_135
DO  - 10.2991/978-94-6463-443-3_135
ID  - Hantoro2024
ER  -