Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

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Paradigm of Entrepreneurial Orientation to Business Performance

Authors
Alfi Septian1, *, Puspo Dewi Dirgantari1, Masharyono1
1Universitas Pendidikan Indonesia, Bandung, 40154, Indonesia
*Corresponding author. Email: alfis1209@upi.edu
Corresponding Author
Alfi Septian
Available Online 26 June 2024.
DOI
10.2991/978-94-6463-443-3_136How to use a DOI?
Keywords
business performance introduction; entrepreneurial introduction
Abstract

Entrepreneurship is a multifaceted concept that provides individuals or groups with the means to recognize and seize business opportunities, create value, and tackle challenges in pursuit of specific goals. To successfully navigate the entrepreneurial landscape, it is essential for individuals to comprehend the required actions and orientations needed to achieve their objectives effectively. Leveraging insights from scholarly literature and guided by the principles of entrepreneurial orientation (EO), leaders can steer their organizations toward improved performance. Empirical findings indicate that EO has a positive impact on marketing performance, underlining its significance in enhancing a company’s competitiveness. EO is assessed using various measurements, encompassing dimensions such as autonomy, innovativeness, and more. These dimensions collectively contribute to an organization’s entrepreneurial mindset and capacity to thrive in dynamic business environments.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2024
ISBN
978-94-6463-443-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-443-3_136How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Alfi Septian
AU  - Puspo Dewi Dirgantari
AU  - Masharyono
PY  - 2024
DA  - 2024/06/26
TI  - Paradigm of Entrepreneurial Orientation to Business Performance
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 1049
EP  - 1058
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_136
DO  - 10.2991/978-94-6463-443-3_136
ID  - Septian2024
ER  -