Strategy in Event Tourism and Event Management: A Systematic Literature Review

DOI

10.2991/978-94-6463-443-3_158How to use a DOI?

Keywords

Event Management; Event Tourism; Literature Review; Strategy; Systematic

Abstract

Adopting the notion and framework of strategy from Wheelen and Hunger, as well as the discourses on event management and event tourism from Getz, this study aims to explore how scholars have operationalized strategy in relation to events. Using a systematic literature review method, the findings attempt to characterize the present status of research on event management and event tourism-related strategies. The conclusions of this study were derived from a review of 54 scientific articles to provide an overview of years of publication, research method, type of event, type of strategy, and event discourses. Results found that the potential to do research on event management and tourism event strategies was relatively unexplored.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Indriyani Handyastuti
AU  - Agus Rahayu
AU  - Puspo Dewi Dirgantari
AU  - Tjutju Yuniarsih
PY  - 2024
DA  - 2024/06/26
TI  - Strategy in Event Tourism and Event Management: A Systematic Literature Review
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 1289
EP  - 1295
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_158
DO  - 10.2991/978-94-6463-443-3_158
ID  - Handyastuti2024
ER  -