Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

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Analysis Of “All You Can Eat” Business Strategy Implementation in Bandung City’s Restaurants

Authors
Doni Hamdani1, *, Tutik Inayati1, Agisni Sekar Dwi Hanggini1, Raina Kamilla Syahrani1, Nur Kalista1, Farha Sharique Jusuf1
1Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: donihamdani@upi.edu
Corresponding Author
Doni Hamdani
Available Online 26 June 2024.
DOI
10.2991/978-94-6463-443-3_142How to use a DOI?
Keywords
All You Can Eat; Business Strategy; Sales
Abstract

The application of the All You Can Eat business strategy in restaurants has garnered significant popularity, where customers are able to partake in unlimited food with a single payment. This study aims to elucidate the aforementioned concept and its impact on increasing sales. The research subjects for this study are culinary entrepreneurs in Bandung who implement the All You Can Eat strategy. The research methodology utilized a qualitative approach, with data collection conducted through semi-structured interviews and analyzed using interactive analysis, comprising of data reduction, categorization, conclusion, and verification. The findings suggest that the implementation of the All You Can Eat business strategy can lead to increased sales, with an average of 500 customers on weekdays and 150 on weekends. Furthermore, restaurants that employ this strategy also place emphasis on service-oriented quality and products that are subject to quality control and internal quality processes.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2024
ISBN
978-94-6463-443-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-443-3_142How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Doni Hamdani
AU  - Tutik Inayati
AU  - Agisni Sekar Dwi Hanggini
AU  - Raina Kamilla Syahrani
AU  - Nur Kalista
AU  - Farha Sharique Jusuf
PY  - 2024
DA  - 2024/06/26
TI  - Analysis Of “All You Can Eat” Business Strategy Implementation in Bandung City’s Restaurants
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 1118
EP  - 1125
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_142
DO  - 10.2991/978-94-6463-443-3_142
ID  - Hamdani2024
ER  -