Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

<Previous Article In Volume
Next Article In Volume>

Perceived Risk as a Mediator Subjective Norm & Travel Intention Post Covid-19

Authors
Rahmat Priyanto1, 2, *, Ratih Hurriyati2, Bambang Widjajanta2, Agus Rahayu2, Disman Disman2, Lili Adi Wibowo2
1STP Ars International, Bandung, Indonesia
2Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: rahmat.rmp@upi.edu
Corresponding Author
Rahmat Priyanto
Available Online 26 June 2024.
DOI
10.2991/978-94-6463-443-3_75How to use a DOI?
Keywords
Perceived Risk; Post Covid-19; Subjective Norm; Travel Intention
Abstract

Older tourists are a group of tourists over 50 years old. The potential of senior tourists is very high in driving tourism economic growth. Currently Post Covid 19, the government has opened the door to national tourism for domestic and foreign tourists. Senior tourists are at risk of being affected by Covid 19 due to age and health factors, considering that COVID-19 sufferers still exist even though the number has decreased sharply. This study aims to analyze the travel intention of senior tourists through subjective norm as an exogenous variable and perceived risk as a mediator variable. Survey research activities were distributed to 100 senior tourists in Bandung as a research sample. The research mediator analysis is based on the simple mediation model number 4 from Hayes using Process V.42 and SPSS 24. The test results in this study indicate that Subjective Norm directly affects Post-COVID-19 Senior Tourist Travel Intention. Then, Perceived Risk as a research mediator cannot influence Subjective Norms on Post Covid-19 Senior Tourist Travel Intention. This research provides further understanding of the behavior of senior tourists after Covid 19 in Indonesia.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2024
ISBN
978-94-6463-443-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-443-3_75How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rahmat Priyanto
AU  - Ratih Hurriyati
AU  - Bambang Widjajanta
AU  - Agus Rahayu
AU  - Disman Disman
AU  - Lili Adi Wibowo
PY  - 2024
DA  - 2024/06/26
TI  - Perceived Risk as a Mediator Subjective Norm & Travel Intention Post Covid-19
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 572
EP  - 580
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_75
DO  - 10.2991/978-94-6463-443-3_75
ID  - Priyanto2024
ER  -