Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

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Social Entrepreneurship Intention in the Perspective of Innovation, Risk Taking, and Entrepreneurial Attitude

Authors
Kurjono Kurjono1, *, Asep Ridwan Lubis2, Katiah Katiah3
1Accounting Education Study Program, Universitas Pendidikan Indonesia, Bandung, Indonesia
2Bussiness Management Education Study Program, Universitas Pendidikan Indonesia, Bandung, Indonesia
3Design Education Study Program, Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: kurjono@upi.edu
Corresponding Author
Kurjono Kurjono
Available Online 26 June 2024.
DOI
10.2991/978-94-6463-443-3_42How to use a DOI?
Keywords
Attitude of social entrepreneurship; Innovation; Intention of social entrepreneurship; Tendency to take risks
Abstract

This study aimed to determine the effect of innovation, risk-taking tendencies, and entrepreneurial attitudes on social entrepreneurial intentions. The theory of Planned Behavior is used as a grand theory of intention. The population of this study was 12,053 UPI students who had attended entrepreneurship courses. The sample size was 372 respondents. The sample used Proportionate Stratified Random Sampling. Retrieval of data using a questionnaire. The research instrument was tested for validity and reliability. Data analysis uses path analysis with IBM SPSS V.26 tools. The study’s results revealed that each independent variable, namely innovation, risk-taking propensity, and entrepreneurial attitude, affected the intention of social entrepreneurship. It is recommended to increase the innovation variable from the indicator to attend the launch of a new project. The risk-taking tendency variable indicates fear of starting a new business. Entrepreneurial attitude variable on the indicator of being a social entrepreneur while increasing the entrepreneurial intention variable on the indicator of being involved in doing business.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2024
ISBN
10.2991/978-94-6463-443-3_42
ISSN
2352-5428
DOI
10.2991/978-94-6463-443-3_42How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kurjono Kurjono
AU  - Asep Ridwan Lubis
AU  - Katiah Katiah
PY  - 2024
DA  - 2024/06/26
TI  - Social Entrepreneurship Intention in the Perspective of Innovation, Risk Taking, and Entrepreneurial Attitude
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 312
EP  - 320
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_42
DO  - 10.2991/978-94-6463-443-3_42
ID  - Kurjono2024
ER  -