Muslim Loyalty in Halal Digital Recreation: The Role of Experience Quality and Value

Asaretkha Adjane Annisawati; Vanessa Gaffar; Ratih Hurriyati; Bambang Widjajanta

doi:10.2991/978-94-6463-443-3_93

<Previous Article In Volume

Next Article In Volume>

Muslim Loyalty in Halal Digital Recreation: The Role of Experience Quality and Value

Authors

Asaretkha Adjane Annisawati¹^{, 2}^{, *}, Vanessa Gaffar¹, Ratih Hurriyati¹, Bambang Widjajanta¹

¹Universitas Pendidikan Indonesia, Bandung, Indonesia

²Universitas Logistik dan Bisnis Internasional, Bandung, Indonesia

^*Corresponding author. Email: asaretkha@ulbi.ac.id

Corresponding Author

Asaretkha Adjane Annisawati

Available Online 26 June 2024.

DOI: 10.2991/978-94-6463-443-3_93 How to use a DOI?
Keywords: Digital Media Recreation; Experience Quality; Halal; Loyalty; Perceived Value
Abstract: This research delves into the loyalty of Muslims towards Halal Digital Recreation (HDR), encompassing the assessment of experience quality and the role of perceived value in cultivating loyalty. Data was gathered by distributing self-administered questionnaires to Muslim communities that had engaged in halal digital recreation. A total of 345 valid questionnaires were collected, and the hypotheses were assessed using the partial least squares method. The study’s outcomes underscore the significance of perceived experiential value as a pivotal determinant of loyalty. Concurrently, the research demonstrated that perceived value played a pivotal role in influencing consumer loyalty. Lastly, it elucidated that, among the determinants of loyalty, experiential quality exerted the most substantial influence on user loyalty. These findings hold practical implications, suggesting that businesses can leverage these factors to develop halal digital recreation, thereby enhancing the loyalty of Muslim users. Furthermore, this study contributes to the existing body of knowledge by shedding light on the factors that impact Muslim loyalty within the realm of halal digital recreation.
Copyright: © 2024 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume

Next Article In Volume>

Volume Title: Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series: Advances in Economics, Business and Management Research
Publication Date: 26 June 2024
ISBN: 10.2991/978-94-6463-443-3_93
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-443-3_93 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Asaretkha Adjane Annisawati
AU  - Vanessa Gaffar
AU  - Ratih Hurriyati
AU  - Bambang Widjajanta
PY  - 2024
DA  - 2024/06/26
TI  - Muslim Loyalty in Halal Digital Recreation: The Role of Experience Quality and Value
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 710
EP  - 718
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_93
DO  - 10.2991/978-94-6463-443-3_93
ID  - Annisawati2024
ER  -

download .riscopy to clipboard