Revolutionizing Small Businesses: Green Marketing Strategies for Creative Industries

DOI

10.2991/978-94-6463-443-3_98How to use a DOI?

Keywords

Creative Industries; Environmental Sustainability; Green Marketing; Marketing Strategie; Revolutionizing Small Businesses

Abstract

This research aims to investigate and propose green marketing strategies tailored to revolutionize small businesses operating within the creative industries of Tasikmalaya. In light of the escalating concerns surrounding environmental sustainability, small enterprises within the creative sector possess a distinctive opportunity to embrace eco-friendly practices and seamlessly integrate them into their marketing approaches. Tasikmalaya, renowned for its thriving creative landscape, serves as an exemplary backdrop for scrutinizing the transformative potential of green marketing within small businesses. This research employs a qualitative methodology, encompassing in-depth interviews, comprehensive case studies, and an exhaustive analysis of secondary data pertinent to green marketing and Tasikmalaya’s creative industries. Through meticulous analysis, the collected data will unveil prevalent marketing practices, environmental challenges confronting small businesses, and plausible strategies for embedding green marketing within their operations. The outcomes of this study will illuminate the prevailing state of green marketing adoption within Tasikmalaya’s small creative businesses. Furthermore, it will pinpoint the impediments and catalysts governing the implementation of green marketing strategies. By embracing green marketing, these small enterprises can distinguish themselves within the market, allure eco-conscious consumers, and actively contribute to the overarching sustainability aspirations of Tasikmalaya’s creative industries.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sri Sudiarti
AU  - Ari Arisman
AU  - Ardiansyah
PY  - 2024
DA  - 2024/06/26
TI  - Revolutionizing Small Businesses: Green Marketing Strategies for Creative Industries
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 743
EP  - 747
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_98
DO  - 10.2991/978-94-6463-443-3_98
ID  - Sudiarti2024
ER  -