Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

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The Impact of Serviscape on Purchase Decision

Authors
Rizki Akmal Fadhil1, *, Heny Hendrayati1, Ratih Hurriyati1
1Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: rizkiakmalf@upi.edu
Corresponding Author
Rizki Akmal Fadhil
Available Online 26 June 2024.
DOI
10.2991/978-94-6463-443-3_100How to use a DOI?
Keywords
Purchase Decision; Servicescape; Service Marketing
Abstract

The current digital era shows high business competition coupled with some changes in consumer behavior, including in the photography industry sector, especially Photobox, especially in big cities where the Fotohokkie company is experiencing a decline in consumers. This research aims to analyze the influence of photo box servicescape on purchasing decisions at Fotohokkie The Hallway, Bandung. The research data was obtained by distributing questionnaires to Fotohokkie users online using Google Forms. Determination of the sample based on the theoretical criteria suggested obtaining a sample of 100 respondents. The results of the reliability validity test, the normality test, and the linearity test support continuing this research. The data were processed using the SPSS application using a simple linear regression analysis technique. The results of the study showed that Servicescape had a significant influence on the Purchase Decision of Fotohokkie The Hallway service users in Bandung. This is because of the different advantages in terms of photo layout and environmental comfort.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2024
ISBN
10.2991/978-94-6463-443-3_100
ISSN
2352-5428
DOI
10.2991/978-94-6463-443-3_100How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rizki Akmal Fadhil
AU  - Heny Hendrayati
AU  - Ratih Hurriyati
PY  - 2024
DA  - 2024/06/26
TI  - The Impact of Serviscape on Purchase Decision
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 756
EP  - 761
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_100
DO  - 10.2991/978-94-6463-443-3_100
ID  - Fadhil2024
ER  -