How Can Perceived Usefulness and Perceived Ease of Use Influence Purchase Decision on Netflix Indonesia?

Reminta Lumban Batu; Fajar Ramadhan; Salim Siregar; Sherliana Halim; Danang Kusnanto

doi:10.2991/978-94-6463-443-3_61

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How Can Perceived Usefulness and Perceived Ease of Use Influence Purchase Decision on Netflix Indonesia?

Authors

Reminta Lumban Batu¹^{, *}, Fajar Ramadhan¹, Salim Siregar¹, Sherliana Halim¹, Danang Kusnanto¹

¹Universitas Singaperbangsa Karawang, Karawang, Indonesia

^*Corresponding author. Email: reminta.lumban@fe.usika.ac.id

Corresponding Author

Reminta Lumban Batu

Available Online 26 June 2024.

DOI: 10.2991/978-94-6463-443-3_61 How to use a DOI?
Keywords: Perceived Usefulness; Perceived Ease of Use; Attitude Toward Using; Purchase Decision
Abstract: This study aims to analyze the effect of perceived usefulness and perceived ease of use on purchasing decisions for the Netflix application mediated by attitude toward using. The research uses quantitative research with descriptive and verification approaches. The population of this study is Netflix subscribers with a sample of 384 respondents calculated using the Issac-Michael formula. The study used a nonprobability sampling technique with a purposive sampling approach. The analysis method uses the Structural Equation Model (SEM) with Lisrel 8.72 and SPSS 21 tools. The results showed that perceived usefulness and perceived ease of use had a positive and significant effect on purchasing decisions through attitude toward using of 0.77. The usefulness felt by Netflix users in the form of effectiveness and user convenience in the form of ease of learning and using the application will give a good or positive attitude, so indirectly the decision to make a purchase will also increase.
Copyright: © 2024 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series: Advances in Economics, Business and Management Research
Publication Date: 26 June 2024
ISBN: 978-94-6463-443-3
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-443-3_61 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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ris enw bib

TY  - CONF
AU  - Reminta Lumban Batu
AU  - Fajar Ramadhan
AU  - Salim Siregar
AU  - Sherliana Halim
AU  - Danang Kusnanto
PY  - 2024
DA  - 2024/06/26
TI  - How Can Perceived Usefulness and Perceived Ease of Use Influence Purchase Decision on Netflix Indonesia?
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 474
EP  - 483
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_61
DO  - 10.2991/978-94-6463-443-3_61
ID  - Batu2024
ER  -

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