Muslim Tourist Perspective: The Role of Religiosity on The Relationship Between Halal Tourism and Satisfaction

Rivaldi Arissaputra; Ratih Hurriyati; Bambang Widjajanta; Mokh Adib Sultan; Vanessa Gaffar

doi:10.2991/978-94-6463-443-3_90

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Muslim Tourist Perspective: The Role of Religiosity on The Relationship Between Halal Tourism and Satisfaction

Authors

Rivaldi Arissaputra¹^{, 2}^{, *}, Ratih Hurriyati¹, Bambang Widjajanta¹, Mokh Adib Sultan¹, Vanessa Gaffar¹

¹Universitas Pendidikan Indonesia, Bandung, West Java, Indonesia

²Universitas ‘Aisyiyah Bandung, Bandung, West Java, Indonesia

^*Corresponding author. Email: rivaldiarissaputra@upi.edu

Corresponding Author

Rivaldi Arissaputra

Available Online 26 June 2024.

DOI: 10.2991/978-94-6463-443-3_90 How to use a DOI?
Keywords: Halal Tourism; Marketing Tourism; Religiosity; Tourist Satisfaction
Abstract: This study examined the influence of Halal Tourism on Tourist Satisfaction in the West Java region from the perspective of Muslim tourists, with religiosity acting as a moderating variable. Using purposive sampling, 390 respondents were selected for the study. Data were collected through the distribution of questionnaires and analyzed using path analysis techniques to determine the direct effect of Halal Tourism on Tourist Satisfaction. This study also aimed to investigate the moderating effect of religiosity on the relationship between Halal Tourism and Tourist Satisfaction. The results demonstrate that Halal Tourism has a significant positive impact on Muslim tourist satisfaction and that religiosity does not moderate this relationship.
Copyright: © 2024 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series: Advances in Economics, Business and Management Research
Publication Date: 26 June 2024
ISBN: 978-94-6463-443-3
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-443-3_90 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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ris enw bib

TY  - CONF
AU  - Rivaldi Arissaputra
AU  - Ratih Hurriyati
AU  - Bambang Widjajanta
AU  - Mokh Adib Sultan
AU  - Vanessa Gaffar
PY  - 2024
DA  - 2024/06/26
TI  - Muslim Tourist Perspective: The Role of Religiosity on The Relationship Between Halal Tourism and Satisfaction
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 691
EP  - 696
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_90
DO  - 10.2991/978-94-6463-443-3_90
ID  - Arissaputra2024
ER  -

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