Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

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Factors Affecting Museum Re-Visit: Application On The Balai Kirti Museum

Authors
Dini Mustika Buana Putri1, *, Ratih Hurriyati1, Bambang Widjajanta1, Puspo Dewi Dirgantari1
1Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: dini.putri@upi.edu
Corresponding Author
Dini Mustika Buana Putri
Available Online 26 June 2024.
DOI
10.2991/978-94-6463-443-3_87How to use a DOI?
Keywords
Service Quality; Destination Image; Perceived Value; Customer Satisfaction; Re-Visit
Abstract

This study examines factors leading to visits at the Museum of Balai Kirti – Bogor in Indonesia. The variables studied are service quality, destination image, perceived value and customer satisfaction which are believed to play an important role in influencing re-visit intention at the Museum of Balai Kirti with 200 respondents consumers (or visitors) at the Balai Kirti Museum. A questionnaire has been used as a data collection technique with the help of SEM (Structural Equation Modeling) for data analysis, using AMOS software version 24. This study shows that the intention to re-visit Balai Kirti Museum has a significant impact on service quality, destination image and customer satisfaction. In addition, the perceived value have no significant effect on the intention to re-visit the Balai Kirti Museum.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2024
ISBN
978-94-6463-443-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-443-3_87How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dini Mustika Buana Putri
AU  - Ratih Hurriyati
AU  - Bambang Widjajanta
AU  - Puspo Dewi Dirgantari
PY  - 2024
DA  - 2024/06/26
TI  - Factors Affecting Museum Re-Visit: Application On The Balai Kirti Museum
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 663
EP  - 668
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_87
DO  - 10.2991/978-94-6463-443-3_87
ID  - Putri2024
ER  -