Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

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The Trend of Transaction on E-Commerce by Millennial Generation

Authors
Wayan Eny Mariani1, *, Ni Made Ayu Dwijayanti1, Wayan Tari Indra Putri1
1Polytechnic State of Bali, Badung, Bali, Indonesia
*Corresponding author. Email: enymariani@pnb.ac.id
Corresponding Author
Wayan Eny Mariani
Available Online 26 June 2024.
DOI
10.2991/978-94-6463-443-3_32How to use a DOI?
Keywords
Online transaction; E-Commerce; Millennial
Abstract

Technological developments in the digital era have made internet use necessary for society. Buying and selling activities that used to be carried out directly between buyers and sellers in actual stores have now shifted to e-commerce. E-commerce combines conventional business processes with information technology where sellers and buyers can conduct transactions as in the real world. Data on page visits to several e-commerce sites in the fourth quarter of 2022 shows an increase every month from October to December 2022. College students are a part of society that is in the millennial age range. The various conveniences offered by e-commerce are certainly an attraction for students to make online transactions. This study aims to analyze the level of trust and interest in transacting in e-commerce. The subjects of this study were students of the Bali State Polytechnic in the Accounting Department. This study uses an associative quantitative approach using questionnaires. This study found that the e-commerce that is most in demand, both in terms of visits and transactions by the Polytechnic State of Bali’s millennial generation, is Shoppe. The most frequency of transactions in e-commerce is 1-3 times a month.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2024
ISBN
978-94-6463-443-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-443-3_32How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wayan Eny Mariani
AU  - Ni Made Ayu Dwijayanti
AU  - Wayan Tari Indra Putri
PY  - 2024
DA  - 2024/06/26
TI  - The Trend of Transaction on E-Commerce by Millennial Generation
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 227
EP  - 233
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_32
DO  - 10.2991/978-94-6463-443-3_32
ID  - Mariani2024
ER  -