Determining Consumer Purchase Decisions For Product Imitation In Developing Countries

Khoirun Nisa Bahri; Ratih Hurriyati; Bambang Widjajanta; Agus Rahayu; Lili Adi Wibowo; Vanessa Gaffar; Candra Taufik

doi:10.2991/978-94-6463-443-3_73

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Determining Consumer Purchase Decisions For Product Imitation In Developing Countries

Authors

Khoirun Nisa Bahri¹^{, 2}^{, *}, Ratih Hurriyati¹, Bambang Widjajanta¹, Agus Rahayu¹, Lili Adi Wibowo¹, Vanessa Gaffar¹, Candra Taufik¹

¹Universitas Pendidikan Indonesia, Bandung, Indonesia

²Universitas ‘Aisyiyah Bandung, Bandung, Indonesia

^*Corresponding author. Email: khoirunnisabahri@unisa-bandung.ac.id

Corresponding Author

Khoirun Nisa Bahri

Available Online 26 June 2024.

DOI: 10.2991/978-94-6463-443-3_73 How to use a DOI?
Keywords: Purchase Decisions; Product Imitation; Brand Image; Customer Loyalty; Price
Abstract: This study aimed to determine the effect of customer loyalty, brand image, and price on purchasing decisions for Umama Scarves hijab products, which are imitation products from the Buttonscarves hijab brand. This research was conducted in West Java, Indonesia. The sampling technique used in this research is non-probability sampling with purposive sampling. The sample criteria are loyal Buttonscarves customers aged 18-45 years who have purchased Umama premium scarve products. Data analysis using multiple linear regression. The dependent variable in this study is purchase decision, and the independent variables are customer loyalty, price, and brand image. This research shows that purchasing decisions are simultaneously influenced by customer loyalty, brand image, and price. Meanwhile, the partial test results show that brand image and price affect purchasing decisions, while customer loyalty does not affect purchasing decisions on imitation products in developing countries. Therefore, Umama Scarves must consider the brand image and price variables in influencing purchasing decisions.
Copyright: © 2024 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series: Advances in Economics, Business and Management Research
Publication Date: 26 June 2024
ISBN: 978-94-6463-443-3
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-443-3_73 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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ris enw bib

TY  - CONF
AU  - Khoirun Nisa Bahri
AU  - Ratih Hurriyati
AU  - Bambang Widjajanta
AU  - Agus Rahayu
AU  - Lili Adi Wibowo
AU  - Vanessa Gaffar
AU  - Candra Taufik
PY  - 2024
DA  - 2024/06/26
TI  - Determining Consumer Purchase Decisions For Product Imitation In Developing Countries
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 558
EP  - 566
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_73
DO  - 10.2991/978-94-6463-443-3_73
ID  - Bahri2024
ER  -

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