Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

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The Influence of Product Composition Information and Brand Trust on Purchasing Decision

Authors
Galih Abdul Fatah Maulan1, *, Elpita Dinanti1, Sintia Mustika1, Nizar Alam Hamdani1, Intan Permana1
1Universitas Garut, Garut, 44151, Indonesia
*Corresponding author. Email: 24081121049@fkwu.uniga.ac.id
Corresponding Author
Galih Abdul Fatah Maulan
Available Online 26 June 2024.
DOI
10.2991/978-94-6463-443-3_78How to use a DOI?
Keywords
Brand Trust; Product Composition Information; Purchasing Decision
Abstract

This study examined the influence of product composition information and brand trust on purchasing decisions. Popular food and beverage product brands in Indonesia are experiencing problems with a low percentage of market share. This issue might be resolved by improving brand trust and product composition information. Product composition information for food and beverage that stimulated consumer purchasing decisions must be provided thoroughly and correctly. The study used a descriptive quantitative method on 30 participants to obtain data on purchasing decisions in Indonesia. The data collection process used a cross-sectional survey approach conducted face-to-face and virtually. The data collected were analyzed with multiple regression using SPSS software. The data analysis results show that product information composition partially affected purchasing decisions. Furthermore, brand trust had a partial influence on purchasing decisions. Finally, product information composition had no simultaneous effect on purchasing decisions. The impact of brand trust on purchasing decisions was more significant than that of product information composition on purchasing decisions. Thus, efforts to increase brand trust to improve the condition of purchasing decisions were more vital. The limitation of this study was that it did not test the relationship between product information composition and brand trust.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2024
ISBN
10.2991/978-94-6463-443-3_78
ISSN
2352-5428
DOI
10.2991/978-94-6463-443-3_78How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Galih Abdul Fatah Maulan
AU  - Elpita Dinanti
AU  - Sintia Mustika
AU  - Nizar Alam Hamdani
AU  - Intan Permana
PY  - 2024
DA  - 2024/06/26
TI  - The Influence of Product Composition Information and Brand Trust on Purchasing Decision
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 594
EP  - 603
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_78
DO  - 10.2991/978-94-6463-443-3_78
ID  - Maulan2024
ER  -