Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

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Whether AI-based Chatbots Influence Destination Visit Intentions?

Authors
Nurdin Hidayah1, 2, *, Ratih Hurriyati1, Heny Hendrayati1
1Universitas Pendidikan Indonesia, Bandung, Indonesia
2Politeknik Pariwisata NHI Bandung, Bandung, Indonesia
*Corresponding author. Email: nurdin.hidayah@upi.edu
Corresponding Author
Nurdin Hidayah
Available Online 26 June 2024.
DOI
10.2991/978-94-6463-443-3_92How to use a DOI?
Keywords
Artificial Intelligence; ChatGPT; Chatbot; Destination Marketing; Visit Intention
Abstract

This study set out to investigate the impact of AI-based chatbot recommendations on destination visit intention. To achieve this objective, we conducted a survey using a sample of 116 individuals and analyzed the data using IBM SPSS-25 software. Our findings indicate that the AI-based chatbot recommendation has a positive and statistically significant effect on destination visit intention. These results are in line with previous research, which suggests that AI can serve as an alternative to consumers seeking information about service products, such as tourism. This study contributes to the development of tourist behavior theory in the field of tourism destination marketing by providing empirical evidence of the influence of AI-based chatbot recommendations on tourists’ visiting intentions, adding to the body of knowledge on the topic.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2024
ISBN
978-94-6463-443-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-443-3_92How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nurdin Hidayah
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2024
DA  - 2024/06/26
TI  - Whether AI-based Chatbots Influence Destination Visit Intentions?
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 704
EP  - 709
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_92
DO  - 10.2991/978-94-6463-443-3_92
ID  - Hidayah2024
ER  -