Whether AI-based Chatbots Influence Destination Visit Intentions?

DOI

10.2991/978-94-6463-443-3_92How to use a DOI?

Keywords

Artificial Intelligence; ChatGPT; Chatbot; Destination Marketing; Visit Intention

Abstract

This study set out to investigate the impact of AI-based chatbot recommendations on destination visit intention. To achieve this objective, we conducted a survey using a sample of 116 individuals and analyzed the data using IBM SPSS-25 software. Our findings indicate that the AI-based chatbot recommendation has a positive and statistically significant effect on destination visit intention. These results are in line with previous research, which suggests that AI can serve as an alternative to consumers seeking information about service products, such as tourism. This study contributes to the development of tourist behavior theory in the field of tourism destination marketing by providing empirical evidence of the influence of AI-based chatbot recommendations on tourists’ visiting intentions, adding to the body of knowledge on the topic.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Nurdin Hidayah
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2024
DA  - 2024/06/26
TI  - Whether AI-based Chatbots Influence Destination Visit Intentions?
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 704
EP  - 709
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_92
DO  - 10.2991/978-94-6463-443-3_92
ID  - Hidayah2024
ER  -