Village Tourism Marketing from an SDL Perspective Based on Local Wisdom: Durian Bangunkarya Festival

DOI

10.2991/978-94-6463-443-3_82How to use a DOI?

Keywords

Character; Marketing; Service-Dominant Logic; Tourism

Abstract

This study aims to fill the knowledge gap on landscape quality management of durian festival event services to encourage the growth of tourism villages. Data from the population of destination development actors involved in the event were collected through interviews and documentation using the Service-Dominant-Logic concept. Village heads, Pokdarwis, local community groups, and outsiders were the resource persons. Interactive models are used to analyse data, starting with data collection, condensation, display, and making inferences. The results showed the social character of the destination service landscape design to the advantage of the absolute value of the location based on local wisdom and culture. The study’s findings show that local communities and tourism awareness groups have adopted all eight parts of the SDL concept for destination marketing. Customers are treated internally by the administration of Desa Wisata Bangunkarya while still developing cultural values and local wisdom. It was supported by customer engagement since the establishment of the tourism village to ongoing development through the provision of durian agrotourism products, homestays, durian trade rest areas, and durian heritage forests. The authenticity of this research lies in the concept of quality of the service landscape.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Marsianus Raga
AU  - Sahala Martua Solin
AU  - Cecep Tatang Wijaya
PY  - 2024
DA  - 2024/06/26
TI  - Village Tourism Marketing from an SDL Perspective Based on Local Wisdom: Durian Bangunkarya Festival
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 629
EP  - 637
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_82
DO  - 10.2991/978-94-6463-443-3_82
ID  - Raga2024
ER  -