The Effectiveness of Using Tik Tok Media in Increasing Social Entrepreneurship on Consumptive Behavior

DOI

10.2991/978-94-6463-443-3_40How to use a DOI?

Keywords

consumption behaviour; social entrepreneurship; TikTok media

Abstract

The improvement of computerized innovation impacts public activity advancement in the public eye. The digitalization era was born with increasingly sophisticated media that facilitates human transaction activities, thereby influencing the increase in people’s consumptive behaviour. One example of this is the presence of Tiktok media in social entrepreneurship. The development of the digitalization era has shifted traditional methods of human activity, particularly in digital-based economic activities. as a social structure for balancing desires and needs. This study aims to determine the effectiveness of using TikTok media to encourage social entrepreneurship and societal consumption. Data collection methods include tests and non-tests, followed by data analysis methods, including a systematic literature review with VOSviewer processing biometrics and analysis with IBM SPSS 27. The research method is quantitative and quasi-experimental. The percentage of TikTok media effectiveness in social entrepreneurship activities can be interpreted as follows: 2) The level of influence that TikTok media has had on people’s consumption habits. As a result, it is clear that the utilization of tick-tock media is a component of an effort to carry out social entrepreneurship activities and can potentially affect society’s rising consumption habits.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Tetep Tetep
AU  - Alni Dahlena
AU  - Astried Nurjanah
AU  - Eldi Mulyana
AU  - Triani Widyanti
AU  - Slamet Nopharipaldi Rohman
AU  - Lili Dianah
AU  - Hendro Sugiarto
PY  - 2024
DA  - 2024/06/26
TI  - The Effectiveness of Using Tik Tok Media in Increasing Social Entrepreneurship on Consumptive Behavior
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 299
EP  - 305
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_40
DO  - 10.2991/978-94-6463-443-3_40
ID  - Tetep2024
ER  -