Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

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The Influence of Experiential Marketing and Tourist Satisfaction in Revisit Intention Tourism

Authors
Christianingrum Christianingrum1, *, Ratih Hurriyati1, Agus Rahayu1, Vanessa Gaffar1, Disman Disman1, Lili Adi Wibowo1, Bambang Widjajanta1, Heny Hendrayati1, Emi Amelia1
1Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: christianingrum@upi.edu
Corresponding Author
Christianingrum Christianingrum
Available Online 26 June 2024.
DOI
10.2991/978-94-6463-443-3_69How to use a DOI?
Keywords
Experiential Marketing; Tourist Satisfaction; Revisit Intention; Belitung
Abstract

This study aimed to determine the effect of experiential marketing on Revisit intention, the effect of Tourist satisfaction on Revisit intention, and the positive influence and influence of experiential marketing and Tourist satisfaction on tourists on Belitung Island. This research uses quantitative data to test the hypothesis between variables. The research variables were experiential marketing, tourist satisfaction, and revisit intention. The instrument in this research is a questionnaire. The sample in this study were tourists who had visited the Belitung Island tourist area for the first time or had visited more than once. The sampling technique used purposive sampling technique. The sample in this study was 212 respondents, but there were only 194 respondents who met the criteria to be used as respondents. The research data were analyzed using SEM-PLS with Smart PLS. The results showed that there is a positive and significant influence between experiential marketing on Revisit intention, there is a positive and significant influence between Tourist satisfaction, and there is a positive and significant influence between experiential marketing and Tourist satisfaction on Revisit intention of tourists on Belitung Island.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2024
ISBN
978-94-6463-443-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-443-3_69How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Christianingrum Christianingrum
AU  - Ratih Hurriyati
AU  - Agus Rahayu
AU  - Vanessa Gaffar
AU  - Disman Disman
AU  - Lili Adi Wibowo
AU  - Bambang Widjajanta
AU  - Heny Hendrayati
AU  - Emi Amelia
PY  - 2024
DA  - 2024/06/26
TI  - The Influence of Experiential Marketing and Tourist Satisfaction in Revisit Intention Tourism
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 531
EP  - 537
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_69
DO  - 10.2991/978-94-6463-443-3_69
ID  - Christianingrum2024
ER  -