Perceived Enjoyment and Perceived Usefulness to Mobile Payment Users Continuance Intention

DOI

10.2991/978-94-6463-443-3_68How to use a DOI?

Keywords

Perceived Enjoyment; Perceived Usefulness; Continuance Intention

Abstract

This study investigates the crucial factors that shape the intention of mobile payment users to continue using these services, with a primary focus on the role of perceived enjoyment and perceived usefulness. Data were gathered from a sample of 150 active mobile payment users through a meticulously designed questionnaire to explore this phenomenon. The collected data were subjected to robust statistical analysis, utilising the multiple regression method facilitated by SPSS 24 software. Our findings highlight a significant and positive relationship between perceived enjoyment, perceived usefulness, and continuance intention in mobile payment services. In simpler terms, when users perceive a higher level of enjoyment and find the mobile payment service more useful, they exhibit a stronger inclination to persist in using it. This research underscores the pivotal role of these two factors and their interplay in shaping user intentions. The implications of this study are substantial for mobile application developers and service providers, emphasising the importance of strategically enhancing perceived enjoyment and perceived usefulness in their offerings to promote user satisfaction, trust, and continued engagement. As the mobile payment landscape evolves, understanding and optimising these factors will be essential for sustained success and user loyalty in the industry.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Emi Amelia
AU  - Ratih Hurriyati
AU  - Agus Rahayu
AU  - Lili Adi Wibowo
AU  - Bambang Widjajanta
AU  - Christianingrum Christianingrum
PY  - 2024
DA  - 2024/06/26
TI  - Perceived Enjoyment and Perceived Usefulness to Mobile Payment Users Continuance Intention
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 522
EP  - 530
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_68
DO  - 10.2991/978-94-6463-443-3_68
ID  - Amelia2024
ER  -