The construction of the Central Plains Economic Zone and the rapid development of the Internet have brought an unprecedented opportunity for the advertising industry. With the development of communication technology, the traditional advertising design strategy has lost its past vitality, which makes...

In the material space where we live, villages, market towns and towns are several levels and stages that human settlements develop from low level to high level. Towns are symbols of high civilization in the process of social development of human being, and represent the level of civilization that human...

Nowadays, the expanding process of urban construction may produce all kinds of industrial wastelands. The reasonable planning and reuse of wastelands can pass down the history and culture of each city and create urban landscape with local characteristics. By analyzing foreign and domestic wasteland landscape...

This paper conducts research on art feature, aesthetic feeling of colors, sculpting language feature, mode of composition and stylistic form of Zhuxian Town New Year Woodcuts based on organizing their history and current situation. Then the excellent folk culture heritage has been further recognized,...

Animation is a category of comprehensive art, and it is an artistic expression form covering various artistic categories such as drawing, cartoon, film, digital media, photography, music and literature. As a media of visual communication, animation is a kind of symbol itself, and it mainly expressed...

Ceramic art is an important part of the development of Chinese nation and forms artistic characteristics of different times. Song dynasty is the booming period Chinese porcelain making craft. The art of products has reached highly skilled condition. Porcelains made in Song dynasty have extraordinary...

The article is based on an analysis of records, letters, diaries of Taneyev invites to consider the composer’s ideas about the future of Russian music in the context of the national philosophy of the 19th – beginning of the 20th century. Special attention is given to disclosing of the contents of the...

With rapid development of modern tourist industry, it is very important to achieve the good development of the tourist market. The rise of cultural and creative industries has provided a new impetus to the development of tourism. The cultural and creative tourism development is the inevitable product...

The broadcasting and hosting art and performing art belong to the category of art. They have common characteristics in the fields such as creating environment, creation process and creation means, moreover, the job category of host is also a kind of special social performance. However, at present, the...

Chinese auspicious culture is the unique landscape and valuable wealth of national culture, and is the representation of soul of the Chinese nation. The new development of auspicious culture shows its achievement in modern design. It is the inescapable responsibility and obligation of college teachers...

It is well known that Zaju has undergone tremendous changes in many aspects in the middle period of Ming Dynasty due to the effect of Southern Opera and Chuanqi, and gradually was assimilated into Kunqu and Chuanqi. Similarly, Chuanqi was assimilated into Zaju in later period due to the effect of Zaju....

With the rapid development of economy in Jiaodong, the new rural environmental construction is developing at an unprecedented speed. The rural landscape and garden planning and construction are included in the overall work of new rural construction. How to inherit and carry forward the traditional local...

Nowadays, the relationship between photography and digital imaging technology has become closer than ever before, and most of the images we see every day have been processed by digital technology as well. Especially the evolution of APP which is based on mobile terminal equipment, and decoration and...

Along with the development of the design discipline in our colleges and universities, it puts forward higher requirements to the talent training model. Although there have been some mature experience worthy of reference, but there are still some problems. We have a long way to go in the school-enterprise...

As one of the key factors for revealing urban image and urban culture, on the background of globalization and urbanization, due to the weakening and even vanishment of regional culture, urban color manifests a convergent tendency. This paper proposes regional planning principles and planning strategies...

mass behavior; landscape facilities; urban landscape

Graphic design needs to develop to the digitization. Advanced technology has brought us a lot of convenience; meanwhile it has increased requirements for graphic design. The graphic design in information times is very different from traditional design in information carrier, communication style, expression...

Green design is an advanced design idea, which is developed with the concept of sustainable development. It emphasizes the protection of natural ecology, the full use of resources, people orientation and environment protection. With haze and fog shrouding us, the green has become a common concern of...

As a newly forwarded concept under development, public concept has aroused wide attention in recent years, covering a wide range of fields such as visual design, psychology, history and ecology etc. because it is an important form for communication in public space between artworks and the public, and...

Country music was formed in the countryside of southern America in the early 20th century. The ancient English folk songs, dance music and instrumental music are important sources of it. Black music, Latin music and music from other European regions also have enormous influences on it. At the same time,...

The sense of reality of Rembrandt's oil paintings reflects - that we can find characteristics and rules in three aspects from fineness and magnificence to candidness and simpleness. the reason of transformation of sense of reality and aesthetic value of sense of reality in his works, which can reveal...

As a branch of aesthetics, design aesthetics is related to the relationship between man and reality, which belongs to the opened field of academic researches. Principles of design aesthetics, the phenomenon of design art, the aesthetic creation and acceptance of the design art, the aesthetic temperament,...

Packaging design is primarily a kind of artistic form that focuses on visual phenomenon. While as a kind of special form of visual phenomenon, visual illusion provides packaging design with broader creative space. It is easy to use visual illusion in packaging design to attract consumers’ attention,...

The most common and representative vernacular architecture in Henan is traditional courtyard houses. Its decorative structure is of both the southern and northern forms with various types. Its materials are selected according to local conditions, integrating the rule of artful beauty in form and carrying...

Chinese cinema experienced a new epoch from 1932 to 1937: known as the left wing cinematic period. Almost a hundred films came into being during this period, which took on the instructive meaning of anti-imperialism and anti-feudalism. This paper highlights the experience of Chinese film music in Shanghai...

City image is the comprehensive manifestation of intrinsic implication and external characteristics of a city, and embodiment of city development principle and city spirit. As the basic driving force of city development, it can generate exciting force internally and generate attraction externally. But...

As the three-dimensional image carrier of Buddhist art in the Northern Wei Dynasty, the stone carvings in Gongyi Grotto Temple has a all-inclusive content and form, with its performance theme including the magnificent Buddha, Buddha Figure of Buddha and the royal family jointly sharing pleasure, secularized...

"Materials and Technologies" is an important professional compulsory course in the product design specialty in colleges and universities. The purpose of this course is to make students know and understand the product materials and master some basic forming and processing technologies. Although all universities...

Along with invention of film technique at the end of 19th century, people start to master language of animation art; along with continuous development of media technology, different forms of animation art such as film animation and current network animation appear successively; from evolving process...

The article covers the Russian composer M. Glinka’s musical and aesthetic thinking in view of development of 18th-19th-century Russian romance song. The author researches the phenomenon in the context of musicology and vocal performance, discussing the historical background and basic elements of the...

As a kind of visual art, the animation scene design is not only the development background of the story, but also the reflection of the animation characters and the visual expression of story line with the development of time. Therefore, the animated films with national cultural connotation are able...

This article explores humanistic design method for atrium space of modern architecture from the perspective of users. It develops from the atrium space of pure functionalism to organic ecological direction. This article deeply researches on aspects such as atmosphere building, ecological and energy saving...

Every city has it own unique city memory, which is the manifestation of urban creativity and urban spirit. As the carrier of city memory, traditional blocks play a role in the city that changes from the original pure place of residence to the cultural core of the city and become places where the spirit...

The woodcut New Year picture of folk primitive art form is the treasure of traditional Chinese culture and art, but it gradually loses vitality in digital age. At present, although the development of digital art and folk art in our country has different situation, both of them have many problems. The...

The color language, as a significant element in painting, enjoys strong art expressive force and produces an effect to evoke emotional resonance instantly. The color application of the western painting shares the same expressive way with the subject and simple color pursuit of Chinese traditional ink...

This article is about the evolution of Russian landscape in fine art that began from the works of Kuindgy. The research focuses on the reviewing the content and the ways to express it, the connection of fine art with the other arts – music, poetry, theatre, and the spiritual and professional achievements...

Visual identity design is to use visual signs to convey enterprise information and promote the development of enterprises, which will promote urban construction. Under the premise of investigation on enterprise visual identity design, it is necessary to make specific solutions such as attach great importance...

This paper analyses the development strategy of “animation series” in the Internet era form the perspective of system, enterprise and college, proposes the countermeasures from the weaknesses of animation industry.

This paper first defines the scope of three dimensional animation concept, analyzes the two aesthetic orientations of three dimensional animation modeling, and illustrates the aesthetic features obtained by three dimensional animation itself, thus make analysis on the aesthetic process of three dimensional...

In the era of new media, due to the emergence of digital and network technology, new media advertising propagation mode represented by networks, mobile TV, mobile phones is produced and develops in amazing speed. In this trend, how the advertising planners or enterprise to stay clear-minded, get a clear...

The water landscape design is one of the difficulties in landscape art design, but also the visual focus on environment. In the classical gardens of the east and west, the application of water resource is everywhere, whose existence beautifies landscape, injects vigor into environment and brings vitality....

One of the significant features of modern design is the graphics of visual image. As a visual symbol, graphics disseminates information through modern media and has become one of the basic elements of modern design. Its function is far beyond the traditional aesthetic form and has expanded to become...

This paper introduces the ancient architectural styles created in the long history of China. It briefly describes the political, social and cultural backgrounds in the period of feudal society and related features of our feudal monarchy oriented ancient architecture system penetrated with the ethical...

The form of series packaging design appeared in the early 20th century. Later it becomes prevalent rapidly all over the world. The packaging design moves from single form towards serialization and rapidly gets development, which fully shows that this packaging form has met the needs of modern market...

Glass art of interior decoration is to decorate and beautify interior environment of the building using glass artworks, so that modern blown glass may serve as a foil to the environment and make the finishing point in interior furnishing with graceful appearance and wide varieties, and keep up with fashion...

Based on the analysis of and research on the expressive characteristics of De Stijl in Netherlands, the paper points out that the influence of the Dutch De Stijl not only manifests itself in the architectural works of some master architects, but also appears in the education of architecture. Thus, the...

Logo develops from primeval signs, totem to present logo with modern significance that is protected by law, and it is a result of human civilization, development of commodity production and exchange. In the process of long history of the development, visual language characteristic of logo also changes.

Gombrich’s “schema-correction” theory holds that tradition lends positive steering effects on development of art. While Norman Bryson a representative of the new art historians gives a completely new view in the art history on the tradition -- the anxiety of influence, which subverts the previous thought...

The rapid change of fashion leads to excessive consumption, frequent replacement of clothing apparel accumulated a lot of garbage, this may cause resource waste and environmental pollution. The phenomenon of used clothes recycling and reusing causes more and more attention and supports at home and abroad,...

The research on innovative application of visual symbol Mud Cuckoo in package design, the analysis on its art characters and the discussion on its innovation way and value orientation when applying in package design showed that the visual symbol Mud Cuckoo pushed the new development of package design....

Chinese characters compose of more or less strokes that follow certain rules and formal beauty principles. This paper analyzed Chinese characters’ formal beauty mainly according to the principles of formal beauty composition, including unity and change, contrast and consonance, symmetry and balance,...

Calligraphy is an abstract art, plays an important part in package design. The application of calligraphy in package design is also decided by its nature and characteristics. Therefore, to apply calligraphy in package design properly, package designers must experience life deeply and value investigation...

New concept of fur clothing becoming popularization has been put forward by discussing in several aspects such as the new tendency and trends of the international fur clothing market, progress of the fur design and new technology, the impact of modern life environment on the concept of life and consumption...

It is imperative to pay attention to and research the art trend of “anti-corruption and clean government construction” under such a social background. Aiming at the problem, the thesis sets forth art research associated with “anti-corruption and clean government construction”, its social meaning and...

Millet, who was born in a peasant family, devoted his talent to depicting famers in rural area. At his early years, he lived through a painful exploration stage to find his own painting style, but soon he found his amazing endowment in depicting famers. He depicted famers with great affection, themes...

Chinese contemporary lacquer painting must have sturdy basic skill, be creative, learn other useful theories and enrich internal culture of lacquer painting to improve painting. Modern lacquer art requires exquisite making and keeping improving. Contemporary aesthetic characteristics need to be displayed...

Since twenty-first century, pre-school education has been attached great importance, and the urban and rural areas have strengthened the popularization level. The pre-school education develops rapidly. The kindergarten is the major preschool education institution. It plays an important role in science...

The proposing of concept of ecological design has basis, which is a leap of present human’s thought circle. From 1970s, harsh facts and rational thought made people aware of the importance of protecting environment and saving ecological balance, and the intercoordination and sustainable development between...

Traditional culture has immeasurable commercial value and it is the reserve force that moves toward industrialization. As cultural industry, the most important thing is to base on preserving traditional culture, use rich forms to grasp the requirements of consumers and supplement necessary marketing...

Good design of children’s books will greatly boost the children to perceive the world and open wisdom. It can improve the children’s aesthetic appreciation and creativity. Meanwhile, it is closely linked with children’s physical and mental health. Design of children’s books should start from humanistic...

As an important cultural form in the all media age, anime culture involves such multi-disciplinary contents as arts, technology, aesthetics, marketing, media, etc., which is the product of art and media thought with high degree of integration. On the one hand, based on the communication function, artistic...

Zhongyuan Tiger-Head Shoes are a symbol of Zhongyuan traditional costume. This paper discusses Tiger-Head Shoes’ art characteristics, and then points out Tiger-Head Shoes’ artistic expression and featured embody form, contrasts and analyzes the structural modeling and function characteristics of Tiger-Head...

Material is the basic problem needed to be solved by the modern industrial product designer. With the continuous improvement to product emotion and aesthetic demand of people, product designers should take the material as aesthetic object of main body, and comprehensively review and process it with unique...

The article deals with the problem of how the character of a Gypsy woman appears in the creative work of A.S. Pushkin and P. Merimee. The article reveals the impact of Gypsy culture on poets and writers of the 19th century through the analysis of cultural and historical prerequisites of the appearance...

According to the Chinese etymology, the Chinese character font design is based on the study on information and the origin of Chinese characters in each historical period of the concrete structure form. And under the premise of retaining the original information of Chinese characters, we manage to design...

In the design of urban landscape, application of modern pottery can make us achieve good design effects and enrich the form and content of urban landscape design. Various modern ceramic works, such as environmental facilities of pottery, pottery murals, pottery sculpture, are applied in the landscape...

Ever since the appearance of woodblock printing in Yangzhou during the Tang Dynasty, the development of Yangzhou woodcut prints has been rapid in Song, Yuan and Ming dynasties, which flourished in the Qing Dynasty. Compared with the previous dynasties, the printing industry of Yangzhou woodcut prints...

Under the industrial background of global diversification development with high-tech as the leading role, industrial design has obtained an unprecedented development opportunity. The correct design concept will influence the trend of design. Currently, product design is developing towards different direction...

Today, in the market of product diversification, how consumers choose and buy commodity from the array of goods is the first concern of enterprise in selling product and in obtaining maximized market profits. In the modern society, with more choices, along with the increasing frequency of commodity updates,...

The host image is the most striking visual symbols in TV programs, the subject and orientation of a program can be reflected by the costume of host from a macro point of view, and the character and connotation of the host can be embodied via his costume from micro point of view. At present, the position...

This paper starts with the abnormal phenomena in the current situation of domestic painting education, through analysis, it points out that the underlying cause beneath these phenomena is the lack of schema in the author’s mind. It then further expounds the raising background of schema as well as characteristics...

The image of animation roles shall be designed according to the requirements of script, taking the overall artistic conception on film by the director into consideration, making the character modeling not only have the nature of integrality, but also highlighting the details, reflecting the character...

To achieve the objective of making students have systematic, flexible and active artistic thought and technical system, we must change the educational concept of basic course teaching of art and design, improve teaching methods and reform basic courses, carry out the training of imagination and creativity...

Brand communication is not only the feelings and evaluation of consumers, but also the result of conscious spreading by brand owner. Brand communication is to conduct constant communication with the target audiences including consumers under the overall framework of brand identity, taking the core value...

Hong Lou Meng is regarded as one of the “Four Great Classical Chinese Novels”, in which the peotry (namely, poems, lyrics, tunes, Fu and so on) are always glittering in the Chinese literary treasure land. Many scholars in China and the West are devoted in the research and translation of Hong Lou Meng,...

The research on ancient village in China began in 1980s. When the protection of intangible cultural heritage grows vigorously, the confirmation of value and assessment of ancient villages, ecological research on folk culture, architectural feature, tourism planning and strategy have become key points...

As we all know, the recent decade is the golden age of Yantai cultural and creative industries to flourish. Since the booming of Internet in Yantai, the survival and development of local traditional media of Yantai has become a hot topic. And with the development of mobile Internet and the popularization...

The development of cultural industry is one of the driving forces to promote social development. Compared with economic development, the development of cultural industry in Yantai is lagging behind. Strengthen the research on thinking of culture industry development and propose targeted countermeasures...

Translation is not only a cross-language communication behavior, but also a cross-communication process and cultural exchange activities. Humans have spread its own culture began performing, spread the promotion of cultural development and communication between different language cultures that belongs...

In the information society, culture revolution is a procedure which transforms from a society taking creation and production of material product as its center to a society taking service or non-material product as its center. As an advanced future design, non-material design has positive significance...

As our State President’s wife, Peng Liyuan first entered into the international view in 2013. For a time, praise to her could be heard everywhere. As the spokesman of the national image, the first lady has an indelible role in strengthening the country's soft power. The lady diplomacy is not only able...

African American writer Toni Morrison has entered into the research scope of Chinese literary scholars for years, and Chinese version of her novels has been emerged one after another. This paper explores foreignizing and domesticating strategies employed in translating process and explains the role they...

Henan province has a long history, rich folk culture resources. The forms of folk culture are diversified. But in terms of the development strength of Henan folk culture resources, it starts relatively late on the whole and the development is at an early stage. It hasn’t formed regional bands. Problems...

Comprehensively planning urban and rural culture is the inevitable requirement to promote the development of urban-rural integration. Speeding up the development of urban and rural cultural integration is an important content to construct modern civilized society, and can also constantly promote to create...

Exploration and study of contemporary scholars and martial arts enthusiasts of Jin Yong's novels has never stopped, Jin studies already became a famous doctrine. From macro to micro, the research methods include the study of history, sociology, customs, religion and so on. Based on the text, using microscopic...

The American movie Peaceful Warrior is adapted from the very first book entitled Way of the Peaceful Warrior by Dan Millman, a former world champion athlete, university coach, martial arts instructor and college professor. His twelve previous best-sellers have inspired millions of readers in twenty-nine...

Watching English movies remains the most popular way to learn English, to understand western history, culture, scenes, sight and sounds social customs and state, plus philosophic thinking for classic movies, more often than not, are rich and vivid in content, more visual in terms of scenes; terse in...

After the brief introduction to the feminism theories, this article will analysis the psychological and behavioral characters of the heroin of the Little Sea Maid from the viewpoints of Radical Feminism. And then it will point out that under the government of the patriarchy, the psychology and values...

In Feng Zikai’ life course of near a decade, Buddhism entered into his spiritual life and nourished his soul with a systematic and complete Buddhist ideology, accompanying him through his critical period of moral concept being. Under the guidance of Buddhist thought, Feng Zikai deeply pondered and realized...

Lao Tzu advocates the truth, the morality, the heaven, the earth and the nature in his "Tao Te Ching" and his philosophy of life is selflessness, tolerance, modesty, humility, concession, generousness, etc. That is to ask people to abide by the law and do their duty so as to achieve social stability...

Yang Hong is a constable in the novel of the Stories to Awaken Men, Zhang Tingixu Escapes to Save His Father. He is cunning, greedy, and good at guessing what others think and framing civilians as well as spouting lies, one of the most representative yamen runners in “San Yan”. What are the reasons behind...

Music intangible culture is a major component of the non-material culture, which is from life and higher than life as an art form. It takes advantage of the tune ups and downs, dielectric relaxation and reasonable body movements to fully demonstrate the work content, form and emotion in front of the...

Armed Alley basing itself on the five three Massacre in Jinan, is forbidden for distribution on the very day it goes for publication. The novel really thought-provoking reveals the truth behind the five three Massacre wrought by Japanese imperialists. Readers are amazed by its clear narration, simple...

In today's society, science and technology have penetrated into people's lives. In the field of table tennis, the development trend of diversification is becoming more and more obvious. Science and technology play a great role in promoting the evolution and development of this sport, especially in the...

The barrier-free intercultural communication is human communication ultimate goal; However, throughout thousands of years, people have not been able to achieve it. The mobile Internet era, with its technological innovation on integrating and coordinating multiple networks, has provided a new way to solve...

With the increasing popularity of multimedia and internet, internet-based teaching mode is drawing more and more attention and it contributes to the improvement of teaching quality. However, in the real internet- based teaching environment, due to various reasons some students behave improperly and they...

With the rapid development, Internet creates a digital network age, and establishes the digital survival mode. The transmission of information and the interaction within people are the basic motive force of social development, both of them are subject to the impact and influence from the Internet. Internet...

As an important support of rural economy development, rural tourism starts to break through the original decentralized management mode and tends to form industrial cluster. To create rural tourism brand and realize sustainable development of rural tourism, industrial cluster is the basic solution. According...

Located in Dongting Lake region in the lower reaches of Yangtze River, Yangwuling kiln lies in the ancient town Yiyang. As a folk kiln factory during Song Dynasty and Qing Dynasty, its production of bluish white porcelain, glazed colored porcelain, blue and white porcelain, etc. embodies era characteristics...

This paper examines Lawrence’s pursuit of moral ideal in his novels. The moral ideals Lawrence pursues are to remove the oppression of humanity by the hypocritical civilization, seeking the perfect unity of sexual relations and the relationship between the same sex, returning to the natural world and...