Discussion on Application and Aesthetic Appreciation of Graphics in Series Packaging Design

DOI

10.2991/icelaic-15.2016.144How to use a DOI?

Keywords

packaging design; series; graphics application; aesthetic appreciation

Abstract

The form of series packaging design appeared in the early 20th century. Later it becomes prevalent rapidly all over the world. The packaging design moves from single form towards serialization and rapidly gets development, which fully shows that this packaging form has met the needs of modern market competition. The series packaging design depends on visual characteristics of familization, uses packaging design elements to design consciously and takes it as the unified general characters to gain certain market. Graphics that reflect the visual characteristics of familization are very important technique of expression. This article mainly researches how to better use graphic design elements and aesthetic expression in series packaging design. Use the intuition, effectiveness, vitality and rich expressive force of graphics on visual communication to convey contents and information about commodities to consumers; depend on the attraction of graphics on vision to arouse psychic reaction of consumers and then guide purchasing behavior.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiayan Zheng
PY  - 2015/11
DA  - 2015/11
TI  - Discussion on Application and Aesthetic Appreciation of Graphics in Series Packaging Design
BT  - Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 559
EP  - 562
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-15.2016.144
DO  - 10.2991/icelaic-15.2016.144
ID  - Zheng2015/11
ER  -