Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication

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Research on Originality of Visual Illusion in Packaging Design

Authors
Xiaoli Fan
Corresponding Author
Xiaoli Fan
Available Online November 2015.
DOI
10.2991/icelaic-15.2016.123How to use a DOI?
Keywords
visual illusion; packaging design; originality
Abstract

Packaging design is primarily a kind of artistic form that focuses on visual phenomenon. While as a kind of special form of visual phenomenon, visual illusion provides packaging design with broader creative space. It is easy to use visual illusion in packaging design to attract consumers’ attention, highlight characters of products, which have good functions of sales promotion.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2015
ISBN
978-94-6252-152-0
ISSN
2352-5398
DOI
10.2991/icelaic-15.2016.123How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Xiaoli Fan
PY  - 2015/11
DA  - 2015/11
TI  - Research on Originality of Visual Illusion in Packaging Design
BT  - Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 481
EP  - 483
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-15.2016.123
DO  - 10.2991/icelaic-15.2016.123
ID  - Fan2015/11
ER  -