Study on Measures for Animation Cultural Development in All Media Platforms

DOI

10.2991/icelaic-15.2016.161How to use a DOI?

Keywords

animation culture; all media platforms; measures

Abstract

As an important cultural form in the all media age, anime culture involves such multi-disciplinary contents as arts, technology, aesthetics, marketing, media, etc., which is the product of art and media thought with high degree of integration. On the one hand, based on the communication function, artistic function, entertainment function and economic function of animation culture, especially animation culture under market economy transformation, there shall have been a deeper understanding of significant connotation of animation culture, and then its development role shall be grasped, to achieve the benign development of animation culture in all media platform. On the other hand, as an important pillar of cultural construction that pursues all media industry, animation culture will play an important role in the great development of China's cultural prosperity, which will influence the audiences with different ages, regions and values by virtue of its unparalleled advantage, and thus create a unique animation cultural identity.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yajie Sang
PY  - 2015/11
DA  - 2015/11
TI  - Study on Measures for Animation Cultural Development in All Media Platforms
BT  - Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 622
EP  - 624
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-15.2016.161
DO  - 10.2991/icelaic-15.2016.161
ID  - Sang2015/11
ER  -