Study on Brand Communication Principle

DOI

10.2991/icelaic-15.2016.174How to use a DOI?

Keywords

brand; brand communication principle

Abstract

Brand communication is not only the feelings and evaluation of consumers, but also the result of conscious spreading by brand owner. Brand communication is to conduct constant communication with the target audiences including consumers under the overall framework of brand identity, taking the core value of corporate brand as principle through such communication ways as advertising, public relations, marketing, interpersonal relationship and so on, to promote specific brand, thus to establish brand image and promote market sales.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Xueling Zhang
PY  - 2015/11
DA  - 2015/11
TI  - Study on Brand Communication Principle
BT  - Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 673
EP  - 675
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-15.2016.174
DO  - 10.2991/icelaic-15.2016.174
ID  - Zhang2015/11
ER  -