Research on advertising art in New Media Era

DOI

10.2991/icelaic-15.2016.140How to use a DOI?

Keywords

new media advertising; art features; development strategy

Abstract

In the era of new media, due to the emergence of digital and network technology, new media advertising propagation mode represented by networks, mobile TV, mobile phones is produced and develops in amazing speed. In this trend, how the advertising planners or enterprise to stay clear-minded, get a clear understanding of the situation, analyze and study the advertising art accurately, make the most suitable advertising planning and transmission mode, is particularly important. This article is aimed at analyzing the development and present situation of new media advertising through the discussion of new media and new media advertising features and puts forward the strategy of advertising enterprise innovation management based on the main problems of the new media advertising. This article also discussed how advertisers survive and develop in the big waves of new media era.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Mingzhen Zhou
PY  - 2015/11
DA  - 2015/11
TI  - Research on advertising art in New Media Era
BT  - Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 547
EP  - 549
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-15.2016.140
DO  - 10.2991/icelaic-15.2016.140
ID  - Zhou2015/11
ER  -