Research of Enterprise Visual Identity Design on Urban Development

DOI

10.2991/icelaic-15.2016.137How to use a DOI?

Keywords

visual identity design; market positioning; investigation

Abstract

Visual identity design is to use visual signs to convey enterprise information and promote the development of enterprises, which will promote urban construction. Under the premise of investigation on enterprise visual identity design, it is necessary to make specific solutions such as attach great importance to the development strength of visual identity design and make efforts to improve the comprehensive quality of designers, and put forward concrete implementation ideas about all elements of visual identity design to promote urban development.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Daizhen Wei
PY  - 2015/11
DA  - 2015/11
TI  - Research of Enterprise Visual Identity Design on Urban Development
BT  - Proceedings of the 2015 2nd International Conference on Education, Language, Art and Intercultural Communication
PB  - Atlantis Press
SP  - 534
EP  - 537
SN  - 2352-5398
UR  - https://doi.org/10.2991/icelaic-15.2016.137
DO  - 10.2991/icelaic-15.2016.137
ID  - Wei2015/11
ER  -