Designers in China have been imitating western designs all the time with the strong influence of western culture since the Industrial Revolution. In this process, the appearances of China’s cities tend to be kind of assimilation. Therefore, people start to wonder how to form differences between cities...

Director Bu Wancang adapted a new drama "A Spray of Plum Blossoms" on the basis of Shakespeare's "The Two Gentlemen of Verona". The former borrowed the plot of the latter, but made a bold localization adaptation. This paper attempts to analyze the reason why Bu Wancang removes the clown in "A Spray of...

Public art design works that satisfy people's emotional appeals can not only relieve the psychological depression brought by subway space, but also disperse people's tension and discomfort in subway, making the travel easy and pleasant. This paper discusses the emotional appeal design of public art in...

As an important international language, English plays an important role in cross-cultural communication. Proficient use of English in communication and exchange is the ultimate learning goal of every English learner. With the development of globalization, the learning task of English course is not just...

The theory of multimodal discourse analysis plays an important guiding role in the interpretation and construction of film discourse. Based on the theory of multimodal discourse analysis, this paper makes a multimodal discourse analysis on the Chinese poster of the film “The Wandering Earth” from the...

Korean family dramas leave the impression of slow narrative pace and long running time on Chinese audiences. But it is this kind of Korean family drama, which is different from the fast pace of American TV series, that has long been favored by Chinese audiences. This is inseparable from the features...

With the development and perfection of artificial intelligence technology, the research field of artificial intelligence penetration is more and more extensive. The traditional clothing industry in China has many problems, such as long design and manufacture cycle, high cost and difficulty in grasping...

Characters are symbols of disseminating information, which, in the product packaging, transmit information of goods while expressing specific aesthetic feelings. Font design is an important support for creating excellent product packaging images. At present, in the process of product packaging design,...

In view of the problems existing in the teaching of English transferred epithet, the relevant theories of systemic functional linguistics are introduced to explain them. The paper clarifies the difference between transferred epithet and personification resorting on the thought of linguistic hierarchy,...

As a huge system, film involves many fields, such as text, image, sound, etc. It is the combination of technology and art. As a big country in the world, Russia has made remarkable achievements in science, culture, art and other fields, and the film industry is no exception. In this article, the author...

In recent years, with the attention of the state to culture and the improvement of overseas demand for Chinese culture, Chinese opera has achieved unprecedented development, and a large number of mature works have begun to go abroad to communicate with the outside world, and achieved good results. As...

Tonghai Mongolian women's clothing not only inherits the characteristics of northern Mongolian clothing, but also develops and changes during the long-term production and life, thus becoming a unique style. Through the clothing culture, it maintains the close relationship with the mainstream culture...

The term "Popular Music" come from English. The Music Encyclopedia of the former Soviet Union defines popular music as commodity music, which mainly refers to music based on the popular music system of the United States for the purpose of profit. Commodity music, as its name implies, is market-oriented,...

As a representational form of ideology, costumes play an important role in the analysis of modern society and culture. They are one of the important factors for studying characteristics and trends of the times and society. When people study social culture and individual person, clothing, as a representational...

Tibet has made brilliant achievements in the development of music and culture in the past 60 years through the periods of peaceful liberation, democratic reform and social construction, the Cultural Revolution and the Reform and Opening-up. This paper studies the development of contemporary Tibetan song...

Jiang Qing's influence on the film communication in transfer phase during the "Cultural Revolution" period is carried out by ensuring the wideness of transmission and the accuracy of restoration. In this process, Jiang Qing mainly conducts personnel assignment and resource allocation through administrative...

What are meanings of proper names? The most popular understanding of the semantics of these expressions identifies their meanings with entities which they denote. But a name may denote nothing and nevertheless have meaning. There is a tendency in modern semantics to distinguish between denotations —...

The paper sets up a three-level framework to analyze spoken business negotiations and analyzes some negotiations to demonstrate the feasibility of this framework. In accordance with the critical framework, the critical analysis of business negotiations can be carried out respectively at the phonological...

This study is devoted to a brief literature review of Grice’s Cooperative Principle. The introduction, development and application of it will be discussed in the present study. The previous studies of it on literary works will also be mentioned in order to get better understandings of this theory.

The article deals with the methods of removing language restrictions, allowing a person to see the technology of manipulation of his consciousness, subconscious, feelings, behavior. The goal is to reveal the system of modern language manipulations and find methods of effective self-defense against them....

On the basis of conceptual metaphor theory of cognitive linguistics, this research makes an analysis on 56 public service TV advertisements about clean politics construction in an attempt to clarify the features of multimodal metaphor and its representation types. As a result, it is found that the multimodal...

The article deals with the problem of religious demarcation in the works by one of the most prominent medieval Sufi writers Mahmud Shabistari. His attitude to the issue cannot be well studied apart of the matter of intolerance, so we try to show the edge between the tolerance and intolerance in his main...

Schlegel is one of the most famous thinkers and writers of the 19th century in Germany. This period was interesting because of the spiritual situation which Europe was in and which could be characterized as crisis. It was evident for many outstanding people of that time who tried to find a way out of...

The problems considered are mother tongue and the creation of its area of use. The idea is developed of the fundamental and exclusive role of the mother tongue as a language of expressing the process of thinking in the frame of outer and inner speech. The traditional division of the system of language...

Speech Act Theory, proposed by J. L. Austin, establishes the opinion that people are performing actions while speaking. According to this theory, the following three acts are generated simultaneously when a speech is uttered: locutionary act, illocutionary act and perlocutionary act. Cross-examination...

According to the diachronic characteristics, on the basis of fieldwork and literature comparison, the poems and essays produced in the linear geographical space of Ancient Qinling Roads can be divided into three major historical stages: Pre-Tang dynasties, Tang Dynasty and Post-Tang Dynasties. The poems...

Defamiliarization is a literary term originally put forward by the Russian formalist Shklovsky. It refers to the fact that in literary creation, the author can describe things in strange and novel ways, thus extending the readers' perception time and increasing aesthetic pleasure. Later, the term is...

The Yan's Family Rule is a classic work written by emperor's valet Yan Zhitui in Kingdom of Qi, who summed up his life experience, about conducting, managing, behaving, and learning. Among them, Volume One, "Managing the Family No.5" mainly talks about various matters concerning family management. It...

This paper is the book review of Hubei and the China-Russia Tea Road. It depicts the historical relations between Hubei and the establishment of the China-Russia Tea Road based on the historic relies and remains along the Tea Road in Hubei area.

The Uighur relative appellation is a complex system, and a considerable part of the appellations is frequently used in daily communication. Relative appellations represent various kinship relationships. This paper describes and analyzes the various classifications of Uighur relatives.

Aristotle is the originator of the classical epic theory. He requires that the plot structure of the epic should form an organic whole like the drama, and his epic view is a kind of dramatic epic view. Hegel is the one who epitomized the classical epic theory. He brings the epic into his own aesthetic...

As an applied translation style, translation of public signs has become a hot topic in translation researches. From the perspective of eco-translatology, this paper makes a research on the translation of urban public signs in Shandong Province. Over an investigation into the status quo of urban public...

Since Yan Fu’s putting forward his translation thoughts in his translated book Evolution and Ethics and Other Essays one year ago, it have been a hot topic for ages. Each time when Chinese scholars try to evaluate one translated book, Yan Fu’s translation thoughts “Faithfulness, Expressiveness, and Elegance”...

This paper investigates the language use and its influencing factors of 465 rural left-behind pupils in Hukou County, Jiangxi Province in China, and uses Logit model to make an empirical analysis and obtains the following conclusions: first, parents' language requirements and guardians’ dialect inertia...

Certain patterns including correspondence and non-correspondence patterns are drawn from a comparative analysis on the linguistic characteristics of Russian and Chinese restrictive linguistic landscapes from the functional point of linguistic landscapes. In syntactic structure, imperative sentences are...

Semantic iconicity indicates that syntactic structure reflects the empirical structure in some ways. This has been widely observed and proved to be true in ordinary language phenomenon. For if-clause, because condition is essential for result, if-clause generally is positioned prior to its main clause....

Since the founding of the people’s Republic of China, the Uyghur language research has made a breakthrough research results, that is, Uyghur pronunciation, vocabulary and grammar have published a lot of textbooks and works. Although many scholars have a common understanding of these textbooks and works,...

This paper investigates the phenomenon of “dialect mingled by Mandarin” and its part of speech (POS) features and group distributions in Hukou County, Jiangxi Province, China in 2018. First, some examples are given from the noun and other dimensions and found that the phenomenon is widespread in different...

Guyuan dialect belongs to a dialect branch of Qinlong district in the mandarin of central China. Compared with Putonghua, there are many special expressions of aspect category in this dialect. Through investigation and analysis, it is found that there are nine kinds of aspect categories in Guyuan dialect:...

As one of the last works written by Flannery O'Connor, the Southern American writer, "Parker's Back" tells a story about the spiritual quest of a tattoo enthusiast, Parker. Research on this short story does not abound compared with that on O'Connor's other representative works, and in the corpus of it,...

The understanding of silence has been approached in various fields of research such as philosophy, anthropology, linguistics, etc. Researches in these fields have defined silence by clarifying its varied forms, functions and other distinctive perspective. In linguistics, Levinson's distinction of three...

By revising Ovid’s Greco-Roman mythology in Metamorphoses, Marlene Nourbese Philip effectively explores the themes of culture, belongingness, identity, displacement, marginalization, alienation, aphasia, language, voice, gender and urban entropy in her best-known collection of poems, She Tries Her Tongue;...

Traditional Chinese architecture is an indispensable part of human civilization, and it is also culturally specific. To make it known to people around the world, applicable strategies to covey its messages should be explored. This paper, after a review of relevant translation theories, i.e. Newmark's...

Ever since the publication of Theodore Dreiser’s novel Sister Carrie, the mystique of Carrie’s desire has been the center of critical debate. This thesis aims to provide a Lacanian reading of Sister Carrie, and argues that the dual images of Carrie as subject of desire and object of desire have caused...

With the democratic process of postwar Japan, the economic status and social status of Japanese women have been unprecedented improvement, the unprecedented prosperity of contemporary female literature is its concentrated expression in the literary world. The study of the background, stage and characteristics...

As typical speech phenomena, discourse markers are words or expressions which mainly play a procedural role in the process of language production and comprehension, including conjunctions, adverbs, prepositional phrases, and interjections. The employment of discourse markers contributes to the success...

Saussure’s view on linguistic signs emphasizes the one-to-one correspondence of the signifier and the signified and their arbitrary combination. According to this view, the meaning of linguistic signs comes from the difference between the signs. Lacan revises Saussure’s view on linguistic signs by introducing...

The study of relatives' appellations is one of the important contents of cultural anthropologists. Relatives' appellation is a relatively stable and important part of the vocabulary of a language, which to a certain extent can reflect the cultural background of a nation. The generalization of relatives'...

The family exit-entry certification in the Bamboo Slips of the Han Dynasty in the northwest is used by the families of the soldiers in the northwestern side of the Han Dynasty to enter and exit the checkpoint. The elements of the family exit-entry certification are the official residence, position, name,...

Celeste Ng's Everything I Never Told You narrates a tragedy that occurred in a cross-ethnic family in the 1960s. This paper focuses on Lydia's social, family and campus life environment on the strength of Erickson's theory of self-identity and personality to analyze Lydia's identity crisis. Racism and...

Only 5000 words in Tao Te Ching have exhausted all the phenomena in the world. A statistic has been made among these 5000 words. Many words are repetitive, which shows that a word or a phase has more than one meaning. It has achieved such a profound and magnificent connotation of Tao Te Ching. A thorough...

The paper aims to discuss the pragmatic presupposition and its function in advertisements. In order to illustrate this, 9 pieces of print advertisements of Lancôme are selected for analysis. The main findings are: first, the employment of presupposition may make the advertisements more persuasive and...

Liu Guyu, a great Confucian in late Qing Dynasty, is always concerned and respected by people due to his historical influence on the social, economic, educational and cultural fields of development in Shaanxi and even the Northwest of China. The academic circles have always been studying his thoughts...

The change of literary media will lead to the change of literary content. The change of the same text from the text media to the image media, in addition to the individual differences of the creators, it may also reveal the influence of media changes. This paper attempts to explore the relationship between...

Since the term of translanguaging was put forward by Welsh educator Cen Williams in the 1990s, it had aroused great interest among scholars and researchers in linguistics and applied linguistics abroad. In the past 20 years, the term has developed into a new influential paradigm which has great effect...

Psychoanalytic criticism is an important branch of literary criticism that applies theories of psychology to the study of literature. The present paper attempts to analyze Poe's detective story "The Murders in the Rue Morgue" from a psychoanalytic perspective. Poe's skillful characterization and employment...

Pai Hsien-yung and Patia Yasin adopt various translation methods in the Chinese-English bilingual Taipei People. Regarding the expression with the distinctive Chinese cultural characteristics, they employ foreignization to reproduce the source culture and domestication to promote the understanding and...

As the focus in the layout of self-made content on the Internet, network variety shows are different from traditional TV variety shows in the aspects of production logic and application scenarios, which makes them burst out more possibilities in content production, marketing and promotion. Compared with...

This paper analyzes the instrumental and cultural causes of the problem of "character amnesia" during the cultural communication of Chinese characters, and it analyzes how to correctly distinguish the practical and aesthetic functions of Chinese characters and the status of cultural inheritance in Chinese...

Dreaming, as a sign of body, is expressed by mental icon to dreamer. Dreaming is the representation of dreamer's life condition and disease. This paper investigates the medical meaning in the Yellow Emperor's Inner Classics in the context of semiotic studies. It is found that the meaning of dreaming...

Based on IWEB corpus, this paper studies the overall image and cultural image of Shaanxi province in China, so as to find out the cross-cultural transmission effect of Shaanxi culture. The significance of the study is to promote a corpus-based study of Chinese cross-cultural transmission and provide...

Based on the analysis of human nature in "The Living Soldier", this paper analyzes the psychological strain and adaptability of the soldiers in the war environment one by one, and then discusses the "circulating" human nature, which gradually permeates and evolves, from good to evil from evil to good....

This paper mainly centers on the pragmatic analysis of English euphemism and its usages in the mainstream English political news. It begins with a brief introduction of English euphemism, followed by a relatively concrete description of the common formations of English euphemism and its pragmatic functions...

This article deals with the phenomenological foundations of the intentional theory of meaning. Despite the peculiar reductionism, the phenomenological tradition lays the methodological basis for the philosophy of ordinary language. Semantic and pragmatic studies of language pay special attention to distinguishing...

The paper analyzes some aspects of the sociocultural dynamics of the information society, including those related to the development of the culture of the information society, including information culture and screen culture. The paper examines the tendency of the sociocultural dynamics of the information...

The article analyzes the phenomenon of loneliness in the novel by A. Camus “The Stranger” and in the essay “The Myth of Sisyphus”. The authors focus on comparing the reality of the absurdity and the absurdity of reality, arguing that, following Caligula and Patrice, both the protagonist “The Stranger”...

The present research is dedicated to the appearance: borrowing the English terms regarding the computer and information technologies in Bulgarian and Russian. In this article the stylistic differentiation of the vocabulary in the computers and information technologies is observed. There is a review of...

As a modern legendary writer with a strong aristocratic background, Eileen Chang's works have attracted much attention from the academic circles. Through the interpretation of its text, it can be easily found that its narrative implies the pursuit of paternal love; the absence of a father leads to the...

The English learning experience of Asian immigrants is very much affected by their experience of identity conflict/shift, and power relations. A situated perspective would bring a clearer picture of how they learn English and why they do not reach certain level of proficiency.

The connotation of Zhang Chengzhi's literary view is rich and varied, but the people and justice run through their creations and are always discussed with the view of beauty articles. The beauty article view of the people and justice as the core is not only the embodiment of Zhang Chengzhi's construction...

Both Lawrence and Su Tong showed their concerns about the impact on human beings caused by the social changes. The two writers used symbolic images in their novels. Lawrence and Su Tong showed different writing skills in using symbols. Su Tong was influenced a lot by modern western literature, so their...

Since 1982 when Alice Walker’s novel, The Color Purple was published, the issue of the protagonist Celie's cultural identity as an African American woman has been discussed by scholars. As an African American woman writer, Alice Walker has a sensitive perception of racial and gender issues about African...

China is a united and multi-ethnic country, and Chinese culture is featured by multi-ethnicity. The friendship between different ethnic groups in China promotes cultural exchanges and provides a wide space for literary exchanges. Under such convenient conditions, Han literature and minority literature...

Possible world theory provides a new perspective and framework for the study of literary fiction. Possible world narratology holds that the characteristics of fictional world are mainly manifested in cognitive limitation and focus, semantic density, system nesting and impossible fictional world. The...

Like other countries around the world, remake TV series also occupy an important share in Chinese TV series industry market. Among them, whether the remake requires cultural reconstruction has always been the focus of attention. So far, Colombia’s “Ugly Betty” has the most remakes in the world, this...

In recent years, the cultural exchanges between China and Russia have become increasingly close, but the exchange of film and television has yet to be strengthened. In 2016, the Russian drama "Becoming the Fighting Nationality" was broadcast on the Chinese network, providing an important case for us...

This paper describes the characteristics of phonological rhyme in the Pingchang dialect of Sichuan, and uses related vocabularies as examples to demonstrate that Pingchang dialect has the typical characteristics of the southwestern Mandarin dialect area. Also Pingchang Dialect has its unique phonetic...

Learning about culture is an important thing in this fast developing world with more and more communications between members inside. For the official part of culture, it is not difficult to get the needed information; but for the folk part, which is even more important for it agrees more with real life,...

For historical, regional or other reasons, there are some great differences in thought pattern between the English and Chinese. Language expression varies in different thought patterns. Understanding the difference is beneficial to the culture exchange. This paper aims to talk about the differences between...

The study of the "foreign residence translation" is of great significance in clarifying the translator's multicultural identity and the translator's subjectivity under the influence of his aesthetic ideology. This paper is a case study on Sidney Shapiro, an immigrant translator after the founding of...

This study uses a feminist perspective to reflect on the predicament of motherhood/mother role in different social classes and cultural contexts in China and South Korea through the analysis of the mother role in “Lost, Found” and “Missing”, and further ponder over the redemption road of women in contemporary...

The study of two translated versions of Hong Lou Meng, namely David Hawks' The Story of the Stone and Yang Xianyi's A Dream of Red Mansions, flourished after the 1970s. Much emphasis was put on their different translating skills. Considering translating skills, David Hawks' translation has the predilection...

In Chinese semantic roles, direction, usually associated with the source and purpose of the action, has its unique semantic features and is a process of continuous changes reflected in the action acted on things from source to the end. Therefore, the semantic category of direction includes two aspects:...

The combination of too much input of target language culture in English teaching, the lack of mother tongue culture input and the penetration of western strong culture lead to a crisis of identity construction of EFL learners in China. Cultural identity enhances national sense of belonging and pride....

Since Plato proposed the idea of word class division, Western linguists and philosophers have continued to supplement and improve it, gradually forming a modern word system. In view of the existing loopholes in the definition of word class, Jespersen proposed a new rationale for word class division —...

Charles Dickens, one of the most famous representative critical realism writers in English, published a profusion of novels, which plays an important role in English literature after Shakespeare. David Copperfield is one of Charles Dickens’ masterpieces, telling a boy’s story that he goes through brambles...

Eco-feminism argues that women and nature are interconnected with each other. So the identification of women with nature is the primary content of eco-feminism. This essay tries to study the interconnections between the main female characters and nature, and how women are naturalized and how nature is...

Metaphor and metonyms are widely used in social semiotics, in this paper, multimodal metaphor and metonyms are studied in the promotional video of Guangdong-Hongkong-Macau Great Bay Area, different representations are analyzed, and so is the interaction of these two modes. Through metaphtonymy, an interaction...

There are many animal-related idioms, proverbs and allusions in English. They are vivid and appropriate, exquisite and humorous, which highlight the wisdom and customs of Western culture and folklore. As a result, English becomes amiable and interesting. In the process of learning English, English learners...

In the 1940s, the Jiuye Poetry School completed the “cross-regional cooperation between the North and the South”, and after a short period of glorious development, it fell into difficult times. From 1950s to the end of 1970s, the Jiuye Poetry School withered in the social politics storm, fell and scattered...

Based on the literature, this paper compares and analyzes the forms of regular verbs in Tibetan and English from the perspective of morphology by combining diachronic and synchronic methods. The Tibetan suffix is free morpheme and the English suffix is adhesive morpheme. The suffix of regular verbs in...

Naming as the link between words and objects has been concerned for centuries. However, little is known about the cognitive mechanism of its metaphoric and metonymic conceptual structure. To answer the question, the study conducted an across-language investigation into distributions of metaphor, metonymy...

Thomas Hardy was a very famous and the last important novelist of the Victorian age in England, and his novels and poems have a great influence in the literature in 20 century. Tess of the D’Urbervilles is the most influential one among his works. This novel describes a miserable and hard life of one...

In early generative approaches, idiomaticity was equated with non-compositionality, and it was regarded as a binary concept, dividing language into idioms and non-idioms. Idioms were assigned only a marginal status in language. This paper summarizes findings from studies in discourse analysis, phraseology,...

With a review of cooperative principle (CP) in conversation, this paper attempts to testify the violation of CP in business commercials by examining a case of a specific TV advertisement. It is revealed that the purposeful violation of CP in advertisements is art of language and helps to attain the goal...

This article aims at analyzing usage of cognitive metaphors in the economic discourse, with research focusing on articles published in the Bulgarian media in the last ten years. The method applied is a critical analysis of discourse. This article highlights the manipulative role of metaphor use in economic...

While economic globalization drives rapid economic development, there are small deviations between the international accounting system and the use standards of various countries due to the rapid growth of transnational corporations, resulting in the complexity of statement verification, and more serious...

In recent years, the tourism economy has been developing gradually and attracted the attention from all walks of life. Moreover, the allocation and management of resources have also been laid stress on. This paper introduces the development status of tourism economy in China, expounds the connotation...

The development of fintech has become the trend of the times and China has been in the forefront of the world in this field. In order to develop fintech, it is necessary to enhance the scientific and technological content of supervision, control the spread of financial risks, strengthen the research...

The Qujing Economic and Technological Development Zone in Yunnan Province has gone through four stages of development: it was created in early 1992, directly managed by the county government; in 1997, it was directly administered by the prefecture-level government; in 2004, the “combination of administrative...