Cognitive Metaphors in the Bulgarian Economic Discourse
Authors
Vladimir Dosev
Corresponding Author
Vladimir Dosev
Available Online July 2019.
- DOI
- 10.2991/iccessh-19.2019.296How to use a DOI?
- Keywords
- cognitive metaphors; media discourse; manipulation
- Abstract
This article aims at analyzing usage of cognitive metaphors in the economic discourse, with research focusing on articles published in the Bulgarian media in the last ten years. The method applied is a critical analysis of discourse. This article highlights the manipulative role of metaphor use in economic texts.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Vladimir Dosev PY - 2019/07 DA - 2019/07 TI - Cognitive Metaphors in the Bulgarian Economic Discourse BT - Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019) PB - Atlantis Press SP - 1342 EP - 1345 SN - 2352-5398 UR - https://doi.org/10.2991/iccessh-19.2019.296 DO - 10.2991/iccessh-19.2019.296 ID - Dosev2019/07 ER -