The Violation of Cooperative Principle in Advertisements

DOI

10.2991/iccessh-19.2019.295How to use a DOI?

Keywords

cooperative principle; advertisement; violation

Abstract

With a review of cooperative principle (CP) in conversation, this paper attempts to testify the violation of CP in business commercials by examining a case of a specific TV advertisement. It is revealed that the purposeful violation of CP in advertisements is art of language and helps to attain the goal of the advertisers.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bing Xu
PY  - 2019/07
DA  - 2019/07
TI  - The Violation of Cooperative Principle in Advertisements
BT  - Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
PB  - Atlantis Press
SP  - 1339
EP  - 1341
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-19.2019.295
DO  - 10.2991/iccessh-19.2019.295
ID  - Xu2019/07
ER  -