Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)

<Previous Article In Volume
Next Article In Volume>

The Violation of Cooperative Principle in Advertisements

Authors
Bing Xu
Corresponding Author
Bing Xu
Available Online July 2019.
DOI
10.2991/iccessh-19.2019.295How to use a DOI?
Keywords
cooperative principle; advertisement; violation
Abstract

With a review of cooperative principle (CP) in conversation, this paper attempts to testify the violation of CP in business commercials by examining a case of a specific TV advertisement. It is revealed that the purposeful violation of CP in advertisements is art of language and helps to attain the goal of the advertisers.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
10.2991/iccessh-19.2019.295
ISSN
2352-5398
DOI
10.2991/iccessh-19.2019.295How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Bing Xu
PY  - 2019/07
DA  - 2019/07
TI  - The Violation of Cooperative Principle in Advertisements
BT  - Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019)
PB  - Atlantis Press
SP  - 1339
EP  - 1341
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-19.2019.295
DO  - 10.2991/iccessh-19.2019.295
ID  - Xu2019/07
ER  -