Proceedings of the 2024 8th International Seminar on Education, Management and Social Sciences (ISEMSS 2024)

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144 articles
Proceedings Article

Influencing Factors of Consumer Behavior of Fresh Electricity Supplier Enterprises

Hailing Hong, Chaiyawit Muangmee, Nusanee Meekaewkunchorn
This paper takes the fresh electricity supplier L enterprise as an example to study the influence of consumer behavior factors. Based on AISAS model, through the analysis of these influencing factors, the influence level of each factor on consumer action is obtained, and the improvement of marketing...
Proceedings Article

The Dilemma and Relief of the Marketing Path of ‘Short Video + Direct Broadcast’ in Publishing Industry

—A Case Study Based on Douyin APP Publisher Account

Ziyue Guo
After the epidemic situation, the marketing mode of ‘short video + live broadcast’ is gradually rising in the publishing industry, but the effect of account operation is polarized seriously, there is obvious Matthew effect, and it also faces many difficulties in practical operation, such as single marketing...
Proceedings Article

Case Study on Migration of Computer Experiment Teaching Environment to Amazon Cloud Platform

Wenhan Zhan, Yazhu Xu, Wenyu Chen, Hualong Huang
The concept of “Emerging Engineering Education” and “Outcome-Based Education” have put forward new requirements for the experimental teaching environment of computer discipline. Cloud computing boasts abundant resources, high elasticity, easy operation and maintenance, as well as safety and reliability....
Proceedings Article

The Effect of Perceived Anonymity on Cyberbullying

The Mediating Role of Online Disinhibition and the Moderating Role of Mindfulness

Zhenyu Zhao
As a worldwide social problem, cyberbullying has received extensive attention from scholars. Cyberbullying has more diverse manifestations than traditional forms of bullying, including exclusion, cyberstalking, and doxxing, which negatively impact the mental health of the victim. This study explores...
Proceedings Article

An In-depth Analysis on Intellectual Property Problems Confronted by Local Area Network Information Resource Sharing in Diverse Industries

Jingjing Li, Juan Wang
Sharing local area network (LAN) information resources is one of the most important approaches to accelerate informatization construction in diverse industries. Throughout the process of constructing, disseminating, and storing LAN information resources, various intellectual property problems may occur....
Proceedings Article

Must it be Good if you Have Strong Ability? The Influence of Subordinate Performance on Leaders’ unethical Directive

Kaiyu Mi, Jiayi Liu, Shuqi Li, Xu Sun
Academic research confirms that unethical leadership harms organizational well-being, a concern amplified by media coverage of corporate scandals. While the effects on subordinates are well-documented, the impact of subordinates on leaders’ unethical behavior remains less explored. This study aims to...
Proceedings Article

Review and Prospect of Publishing Aesthetics Research

Yan Wang
Publishing aesthetics is an interdisciplinary field at the intersection of publishing studies and aesthetics. In the academic community in China, research on publishing aesthetics began in 1988. Over the past thirty years, a series of achievements have been made in the study of publishing aesthetics....
Proceedings Article

Challenges Faced by Enterprises in Digital Transformation -Based on RPA Technology

Yang Sun
The surge in enterprise digital transformation has led to a significant increase in the adoption of robot process automation (RPA) as an automated transformation tool, garnering substantial attention and experiencing exponential growth. Currently, the research literature on RPA technology has delved...
Proceedings Article

Satisfaction of S Company Part-Time Employees

Wei Dai, Chaiyawit Muangmee, Nusanee Meekaewkunchorn
This project is the satisfaction of part-time employees. A mixed method, including questionnaire surveys conducted by Company’s dispatch samples. Use descriptive analysis, related analysis, and regression analysis data collected. By assessing the satisfaction of part-time employees in Company S, we can...
Proceedings Article

The Problems and Optimization of Human Resource Development in Public Institutions Based on Labor Economy Theory

Heming Li
China has a large population base and is a country with abundant labor resources. Therefore, the study of Labor Economic Theory plays an important role in the research and development of labor relations in China, and also has a positive impact on human resource development. Public institutions are public...
Proceedings Article

The Construction and Management of Pearl River Delta Greenway to Anhui

Shuping Zhang, Ying Xu, Bingqing Weng
The Pearl River Delta is the pioneer of Greenway movement in China. Only six years, the Pearl River Delta has completed the exploration, practice and theoretical research of greenway, realized the transformation from “imported products” to localization of greenway, and accumulated rich materials in greenway...
Proceedings Article

After Growth: Why Performance Legitimacy Barely Sustain

Wenhao Zhang
Performance legitimacy can hardly last after the end of socio-economic growth. This paper attempts to discuss the underlying reasons for the phenomenon, which cover the unsustainable nature of economic prosperity, relative deprivation caused by fake performance, and that socio-economic growth does not...
Proceedings Article

The Rapid Construction Path of Null Hypothesis and Alternative Hypothesis

Peilong Zhang
One crucial and challenging step in parameter hypothesis testing is formulating the null hypothesis and the alternative hypothesis based on the actual problem to be tested. This paper presents a simple and efficient method: for the actual problem to be tested, write down two opposing events, consider...
Proceedings Article

Renewal Strategies for the Design of Public Space in Yunnan Traditional Villages

Zhang Ling
With rapid urbanization, China’s traditional villages confront challenges like cultural dilution, ecological harm, and social restructuring. Yunnan Province, celebrated for its cultural and natural diversity, illustrates the imperative for heritage preservation and revitalization. This study formulates...
Proceedings Article

Exploring User Participation Intention and Behavior in Immersive Intangible Cultural Heritage Digital Museums

Zhongnan Yan, Mengni Wang, Jinfeng Zhang
This paper explores the user requirements of immersive digital museum of intangible cultural heritage with Kano model, 28 questions were identified through interviews and expert consultation, divided into four categories, 318 valid questionnaires were collected through questionnaire star, and the reliability...
Proceedings Article

Study on Improving the National Coordination System of Pension Insurance

Yimeng Wang
Pension insurance is an important part of China’s social security system, and the national coordination of pension insurance means that the pension insurance fund will be uniformly mobilized and used throughout the country. The real significance of the national integration is that it enhances the scale...
Proceedings Article

Cultural Navigation and Spatial Integration: The Experience of Chinese Queer Immigrants in Manchester’s Urban Public and Queer Spaces

Wenpei Jia
This study explores how Chinese immigrant Queer communities interact with public spaces in Manchester, focusing on how social and cultural backgrounds influence their participation and integration. Using queer theory and ethnographic methods, it reveals the impact of social, educational, and cultural...
Proceedings Article

Assessment of the Ecological Environmental Impact of Huizhou’s Urban Built-up Area Using the STIRPAT Model

Jing Wang, Shuhong Peng
This study systematically assesses the ecological environmental impact of Huizhou’s urban built-up area based on the extended STIRPAT model. Through multivariate nonlinear regression analysis, we quantified the impact of population, economy, and technology on the ecological environment. The results show...
Proceedings Article

Public Opinion Risk and Guidance Study of Emergent Events Based on System Dynamics

Xiao Wang, Gaoyue Zhao
The Internet has become the main expression of public sentiment and public opinion by virtue of its own advantages, which can be communicated to the government and society. At the same time, their own views have also become the main place for the intensification of contradictions, and its rapid spread...
Proceedings Article

Awareness and Knowledge of Lung Cancer Prevention Strategies among College Students

Xuwei Chen
Background Lung cancer is a growing health concern. Early detection and treatment are crucial. Preventing lung cancer is a priority. Recent surveys show an alarming increase in lung cancer deaths. This study aims to aims to analyse the knowledge, attitudes, behaviours, and health education...
Proceedings Article

Analysis of the Competitiveness of Science and Technology Innovation of Hospitals in Yangtze River Delta Region, China

Sunyun Qi, Siyuan Chen, Fei Zhu, Kaiqian Gong
Objective This paper aims to analyze the competitiveness of science and technology innovation in hospitals within the Yangtze River Delta region and to provide references for the construction and development of medical disciplines and hospitals in this region. Methods To analyze the science...
Proceedings Article

Data Governance Strategy Guidance: Boost China’s Digital Government Construction Towards High-quality Development

Yutong Zhou
In today’s era, the construction of digital government has become the core path to promote the modernization of government management. In this process, data governance plays a pivotal role, becoming its indispensable core and key. By strengthening data governance, the government service process can be...
Proceedings Article

Study on the Delimitation of Legislative Powers of Local People’s Congresses and Their Standing Committees

Jiayi Wang
The comprehensive rule of law era necessitates law as a governance instrument, with prioritized legislation and legislative process democratization. Chinese local legislation faces discrepancies, notably the ambiguous demarcation between the Standing Committee and local people’s congresses, with the...
Proceedings Article

The Role and Limitations of the United Nations in Middle East Security

A Case Study of United Nations Truce Supervision Organization

Xi Nan
The United Nations Truce Supervision Organization (UNTSO), established by the United Nations in Palestine, plays a crucial role in monitoring and maintaining the implementation of ceasefire agreements, contributing to security in the Middle East. However, due to the protracted and complex nature of the...
Proceedings Article

Spatio-temporal Differentiation Patterns and Influencing Factors of Rural Settlements in Three Provinces in Northeast China in the Context of Population Shrinkage

Spatial-temporal Differentiation Pattern and Influencing Factors of Rural Settlements

Haoming Mu
In recent years, the pace of economic development in Three Provinces in Northeast China has been slowing down, population shrinkage has been serious, and rural settlements, which are the space where various kinds of rural production activities are carried out, have also been affected to different degrees....
Proceedings Article

The Research Path of Smart City Construction: An Analytical Framework Based on Push-Pull Theory

Xue Liu, Ruilie Cheng, Ge Wen
The construction of smart cities is an inevitable path for urban transformation and upgrading, holding significant practical and theoretical importance in research on smart city development pathways. Constructed upon the perspective of the push-pull theory, this paper establishes an analytical framework...
Proceedings Article

The Practical Relationship Between Mobile Game Social Interaction and Parental Media Intervention Among Rural Teenagers: A Case Study of H Town in Henan Province

Pengyu Li, Xiangyue Yun
With the proposal of the rural revitalization strategy in the report of the 19th National Congress and the promulgation and implementation of the Family Education Promotion Law in 2022, rural family education has increasingly become the focus of attention of all parties. This study adopts qualitative...
Proceedings Article

The Influence of Experiential Marketing on the Purchase Intention of Mobile Phone Online Game Users-Taking King’s Glory as an Example

Shuo Zhang, Nusanee Meekaewkunchorn, Tatchapong Sattabut, Chaiyawit Muangmee
With the advent of the 5G era, people’s demand for mobile online games is increasing, and their requirements for gaming experience are also getting higher and higher. King’s Glory, as the mobile game with the largest number of mobile online game users in China, is also facing considerable challenges....
Proceedings Article

The Role of Psychological Dimensions as Mediating Variables in Adolescent Interpersonal Relationships and Smartphone Addiction

Xinrun Yang
Research suggests that smartphone addiction (SA) is associated with interpersonal relationships and psychological factors. Using random samples of 8th-grade students at Taian High School, this paper explores how interpersonal relationships impact the three psychological factors and SA. The data shows...
Proceedings Article

The Exploratory Factor Analysis of the Six Dimension of Parenting Scale in the Population of Chinese Academically Successful College Students

Ying Han
This study focused on the validation of the revised version of Six Dimension of Parenting Style (SDP) model using a sample from Chinese academically successful college students population. With two more items added in each of the six subscales in the SDP model, the result for exploratory factor analysis...
Proceedings Article

Healthcare Disparities in San Francisco: Unmasking Inequities and Advocating for Reform

Jiayi Shi, Liangze Chen
This essay explores the ongoing issues with healthcare access in San Francisco, focusing on how marginalized groups, like racial minorities and the poor, often face greater challenges in getting the healthcare they need. Despite San Francisco’s diverse population and wealth, inequalities in healthcare...
Proceedings Article

A Study on the Path to Improve the Quality of Public Decision Making by Local Governments from the Perspective of Public Participation Intention

Xitao Liu, Yuhang Liu
Public participation willingness plays a crucial role in the public decision-making process of local governments. The active participation of the public can not only enhance the democracy and scientificity of decision-making, ensure that policies are more in line with public interests, but also enhance...
Proceedings Article

Research on the International Law-making from the Perspective of the Belt Road Initiative

Yetong Zhang
Under the international law framework, in accordance with the analysis of the current political, economical and governmental mechanisms and, in addition, the study of the sources of international law, studying the background, possibility and effectiveness of Chinese international law-making based on...
Proceedings Article

A Study of Resilient Governance in Community Response to Major Public Crisis - A Case Study of the COVID-19 Epidemic

Hongyu Qi
With the continuous impact of the new coronary pneumonia epidemic, the real dilemma faced by the community as the social face of the epidemic prevention and control of the main body of responsibility has also been aggravated. Therefore, the governance transformation focusing on the resilience model is...
Proceedings Article

Analysis of Challenges and Progress AIDS Vaccine Research

Yuhan Guo, Tete Yin, Xiaoyan Geng, Ziliang Liu, Yutian Wang, Xinnuan Gao, Tianhui Gao, Linghan Zheng
Since the first report of AIDS (acquired immunodeficiency syndrome) caused by human immunodeficiency virus (HIV) in 1981, this disease has become a serious social and public health problem worldwide. Scientists have always been committed to developing an efficient AIDS vaccine. This article discusses...
Proceedings Article

Research on Residents’ Willingness to Purchase Long-Term Care Insurance-- Based on the Field Survey of Jingmen City

Jiayi Kong, Yijun Dong
With the deepening of the degree of aging, the number of disabled people and family medical and care expenses are increasing significantly. As a way of link nursing pressure, the system construction of long-term nursing insurance has become the key project of ensuring people’s livelihood in our country...
Proceedings Article

Insight into the Preferences of Online Government Departments Response

Based on Jiaodong Online “Online Public Opinion” Platform

Chen Chen, Zhenghao Zhang, Shanshan Liu
Online political interaction plays an important role in facilitating interaction between the government and the public, and stands as a key manifestation of digital government construction. The development of online governance in Yantai City has a long history, with the Jiaodong Online “Online Public...
Proceedings Article

Study on the Path of Equalization of Urban and Rural Public Weather Services in the Context of Rural Revitalization

Yuxin Wu, Xirong Guo
Against the backdrop of the rapid advancement of the rural revitalization strategy, the equalization of urban and rural public meteorological services is an important guarantee and support for the promotion of integrated urban and rural development and the comprehensive construction of a modern socialist...
Proceedings Article

Influence of Internal Space Factors of High-Speed Train on Passenger Behavior

Xiangling Chen, Yazhuo Zhou
This paper explores the influence of internal factors of rail trains on passengers’ behavior, and studies the redesign of the interior layout of high-speed trains to reduce unnecessary behaviors of passengers and create a comfortable ride experience. Based on behavioral experience and regression analysis,...
Proceedings Article

A Critical Discussion on the Co-existence of Efficiency and Environmental Protection Goals in EU Competition Law

Xinpeng Liu
There has been a wide discussion about whether efficiency and environmental protection goals should co-exist in EU competition law. This article argues that efficiency and environmental goals should co-exist. This is because the traditional efficiency-only analysis is likely to cause market failure and...
Proceedings Article

Construction of Humanistic Care System for Visually Impaired Children Based on Social Capital Theory

Xin Luo, Huachen Cui
The rapid development of Chinese society has made the construction of humanistic care systems a primary measure of addressing social issues. This paper focuses on the visually impaired children group and utilizes social capital theory to analyze the current status and structural issues of humanistic...
Proceedings Article

Carbon Emission Status and Strategies for Carbon Neutral Targets in China

Yichun Luo
China has achieved rapid economic growth through opening-up, and in the process of rapid economic growth, China’s carbon emissions have significantly increased. During the development of economics, the resources at the disposal of the people have increased, and the related manufacturing and energy industries...
Proceedings Article

A Study on the Impact of Internet Use on Older Adults’ Willingness to Socialize for Older Adults--An Analysis of Data Based on the China Older Adult Social Tracking Survey (2020)

Qing Sun, Jiang Liu
Based on the data from the 2020 Social Tracking Survey of the Elderly in China, the impact of Internet use on the willingness of the elderly to socialize their old age was empirically analyzed using a binary logistic model. Research has shown that factors such as frequency of Internet use, barriers to...
Proceedings Article

The Service Path of Social Work Intervention in the Elderly Families of Mentally Disabled People Based on Social Support Theory

—Based on the Reflections on the Pilot Project of Y Institution in Guangzhou

Wenxin Huang
Given the increasing severity of China’s aging society and its potential intensification, it is expected that more two-elderly families will face the dual challenges of elderly care and guardianship in the future. However, the current domestic social work system has not yet fully adapted to the specific...