Proceedings of the 2024 5th International Conference on Big Data and Social Sciences (ICBDSS 2024)

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40 articles
Proceedings Article

Peer-Review Statements

Azah Kamilah Draman Mud, Mohd Soperi Bin Mohd Zahid, Dayang Norhayati Abang Jawawi, Fong Peng Chew
All of the articles in this proceedings volume have been presented at the 5th International Conference on Big Data and Social Sciences (ICBDSS 2024) during August 16-18, 2024 in Shanghai, China. These articles have been peer reviewed by the members of the Scientific Committees and reviewers and approved...
Proceedings Article

Research on Intelligent Communication of Cultural Heritage of Tang Imperial Mausoleum Based on Field Theory

Yujing Zhang, Hui Zhang, Yuan Zhao
Through the case study of the digital protection and dissemination of the Tang Imperial mausoleum, the research is aim to perfect the theoretical framework and system studies of Chinese cultural heritage intelligent communication. Based on Pierre Bourdieu’s “field” theory, the study analyzes and deconstruct...
Proceedings Article

Research on User Classification of e-commerce Live Broadcast Platform Based on Bullet Screen——Take Beauty Live Streaming on Taobao as an Example

Wen Lei
In the live broadcast of e-commerce, users and anchors interact in real time through the bullet screen, so a large amount of user information and data are stored in the live broadcast bullet screen. Effectively utilizing this information and accurately identifying effective users can help e-commerce...
Proceedings Article

Review of Purchase Decision Research on Elderly Furniture in Anhui Province

Yu Zhou, Ali Khatibi, Jacquline Tham
With the increasing number of the elderly population in Anhui Province, the aging of the population has attracted more and more social attention. This paper analyzes the phenomenon of population aging, combined with the local characteristics of Anhui Province, and analyzes the development of products...
Proceedings Article

English Premier League Data Analysis: Insights and Recommendations

Xinyao Li
This research explores the tactical and statistical patterns of team performance in the English Premier League (EPL). The study focuses on key metrics such as Expected Goals (xG), Expected Goals Against (xGA), and pressing intensities (PPDA and OPPDA) to understand their impact on team success. Analyzing...
Proceedings Article

Practice and Exploration of Promoting Culture in Chinese Universities Based on Virtual Museums

Xuefeng Ao, Xiaoping Tian, Yunhui Zhao, Huixiu Sun, Dapeng Huangfu
With the rapid development of science and technology, virtual museums have emerged as an innovative cultural dissemination platform, bringing unprecedented opportunities and potential for cultural promotion in universities. Based on advanced digital technology, virtual museums provide richer and more...
Proceedings Article

“Three Distributions” Model of Team Incentive Compensation Innovative Application in Public Management

Take Multi-Sectoral Collaborative Public Governance of Tourism Market Rip-Off Behavior as an Example

Liang Feng, Jun Gong, Renlong Deng, Guangda Liu, Yingwu Chen, Chong Xu, Jingyi Wang
This study explores the innovative application of the “three-distribution” model of team incentive compensation in the field of public management, taking the complex social problem of rip-off behavior in the tourism market as an example. By constructing the organizational structure of rip off governance...
Proceedings Article

Research on the Vitality of Urban Coastal Space Based on Multi-Source Data

Taking Shapowei Huangcuo Section of Huandao Road in Xiamen as an Example

Liu Jing, Yang Guo, Jinghong Xiong
Taking Shapowei Huangcuo section of Huandao Road in Xiamen as the object of study, this paper explores spatio-temporal variation rules of coastal spatial vitality of Huandao Road and analyzes the relationship between environmental factors and spatial vitality; The multi-source data such as Baidu thermodynamic...
Proceedings Article

Research on the Impact of Fiscal Policy on Rural Tourism Development in Guangxi Based on DID Model Analysis in the Background of Big Data

Jun Zheng, Wenji Li
Big data technology optimises the allocation of rural tourism resources, improves precision marketing and enhances the sustainable development of rural tourism; fiscal policy promotes the development of rural tourism, rural tourism increases farmers’ income and promotes the development of the local economy,...
Proceedings Article

Research on the Statistical Accounting Method of Fixed Assets Investment

Yanzuo Chen, Lei Ma, Haibo Lu
The statistical data of fixed assets investment is an important basis of national economic accounting and an important indicator of social and economic development. This paper comprehensively expounds the development of statistical accounting methods for fixed assets investment in China, studies the...
Proceedings Article

Research on the Influence of National Investment Statistical Accounting Method Reform on Power Grid Enterprises’ Investment Management

Lei Ma, Haibo Lu, Yanzuo Chen
Investment statistics is an important component of investment management work in power grid companies, connecting investment plans and investment execution analysis, and is an important link connecting the previous and subsequent stages of investment management work. In the current context of deepening...
Proceedings Article

Dyadic Associations Between Division of Household Labor and Marital Satisfaction Among Chinese Married Couples

Jiaxin Zhou, Yuan Chang, Zhiyan Chen
In the study with a sample of heterosexual couples living in China (N = 409), husbands and wives reported their division of household labor (i.e., domestic chores contribution rate and household economy contribution rate) and marital satisfaction. The results indicated a partial gender effect within...
Proceedings Article

Mediating Effects of Information Asymmetry Between Perceived Health Information Quality and Evaluations of Physicians, Moderating Role of Information Pathways

Lihong Guo, Jie Zhou
A total of 324 questionnaires were collected from across the country to examine the mediating role of information asymmetry between perceived health information quality (PIQ) and evaluations of physicians’ enthusiasm, competence, and ethics, as well as the moderating role of the health information pathway...
Proceedings Article

Youth’s Willingness to Inherit and Revitalize Yingge Dance in Jieyang City: A Structural Equation Modeling Approach

Bin Zhang, Tingting Li, Haoyu Zhang, Jinxiao Lin
Yingge Dance, an integral part of the intangible cultural heritage of the Chaoshan region in Guangdong Province, plays a crucial role in reinforcing cultural confidence and promoting the sustainable development of human society. Along with the widespread influence of the “Xiaoshiqian” incident, the Yingge...
Proceedings Article

Research on the Development and Green Strategy of China’s Express Delivery Industry under Digital Transformation

Qiaohui Wang
Driven by digital technology, China’s express delivery industry has made significant progress in operational efficiency, user experience, and market competition. The rapid development of the express delivery industry has also brought environmental pressure, with a large number of express packaging and...
Proceedings Article

Comparative Study on the Coupling Coordination Relationship Between Economy and Roads in Underdeveloped and Developed Counties

Xiaomin Lao, Rong Yang, Hui Yin
The level and speed of regional economic development are closely intertwined with transportation infrastructure. In the context of limited resources, the mutual adaptation of economy and road construction is crucial for achieving maximum efficiency. To probe into the mutual influence between county economies...
Proceedings Article

Construction of a Multimodal Corpus Platform for Digital Empowerment of Cantonese Opera’s International Communication

Liping Jiang, Xia Chen, Lihua Huang
By leveraging digital technologies, the study reconfigures multimodal corpus data in multiple forms and dimensions, establishing a platform that supports multilingual data storage, retrieval, Virtual Reality (VR) interactive experiences, and educational purposes. The platform encapsulates Cantonese Opera’s...
Proceedings Article

A Study of Financial Risks of Pharmaceutical Industry Enterprises from the Perspective of Corporate Governance

Weihuan Liu, Runyu Li
A good corporate governance structure can effectively control and prevent the financial risk of pharmaceutical industry companies. This study calls on the CSMAR database and selects the comprehensive data on corporate governance and financial risk of Chinese A-share listed companies in the pharmaceutical...
Proceedings Article

Research on Japan’s Higher Education and Vocational Training System

Tan Xu, Wei Li
The development of society needs the combination of higher education and vocational training, and it is the need of the development of the times to cultivate professional talents who are familiar with theory and skilled in technical operation. After the Meiji Restoration, Japan highly integrated higher...
Proceedings Article

Research on the Formation and Operating Mechanism of College Students’ Network Circle Group Subculture: Based on the Perspective of Big Data Management

Huawei Zhi
With the network circle group becoming the mainstream form of college students’ online social communication, the accompanying subculture phenomenon has attracted the attention of researchers and business managers. The spread of big data collection and analysis technology has helped operators shape and...
Proceedings Article

Preference and Optimization Strategies for Primary and Secondary School Students’ Choice of Research Travel Policy Tools

Quantitative Analysis Based on 22 Provincial Policy Texts

Hanmei Li, Jiaming Sun
Study travel for primary and middle school students plays an important role in connecting school and after-school education, and is an important way to implement the fundamental task of moral education and deepen comprehensive practice education. Using the two-dimensional analysis framework of policy...
Proceedings Article

Research on Douyin Data Analysis Based on Deep Learning

Yuxia Du, Joey S. Aviles
There are many types of data on the Douyin platform, including user behavior data, video content data, interaction data, etc., and the amount of data is huge. Deep learning technology, with its powerful data processing capabilities, is able to efficiently process these complex data and extract valuable...
Proceedings Article

Research on Collaborative Education Mechanism Between College Counselors and Full-Time Teachers

Jinlong Bo, Rongrong Li
This paper studies the mechanism of collaborative education between engineers and teachers by constructing a mathematical model. In this paper, confirmatory factor analysis is used to test the convergence validity of the internal items of each variable, the main purpose is to verify the fit between the...
Proceedings Article

Research for Innovation Mechanism of Personnel Training of Integration of Science and Education Under the Background of New Engineering

Jun Bian, Yanbao Song
University is the hall of cultivating talents, scientific research innovation, serving society and the cultural heritage. The research of cultivating talents was superficial in past days, the theoretical knowledge learning was emphasized but cultivating talents of scientific innovation consciousness...
Proceedings Article

Research on Path Enhancement of Urban Resilience Building Under the Perspective of Resilience Development

Xinwei Yin, Weihua Yao, Bei Zhang, Yangfan Zhou, Yue Ge
Urban disaster risks are characterized by their frequent, sudden, and recurrent nature. As hubs of population and wealth, cities face higher demands for resilient urban planning and development. By examining the evolution of the “urban resilience” concept, this paper analyzes the current state of resilient...
Proceedings Article

Research on New Mode of Low-Carbon Travel for Related Employees in Internet Industry

Hongchang Hu
This paper breaks the traditional thinking, re-examines the “supply and demand” relationship of transportation travel, and proposes to find a new path of low-carbon travel from the “demand side”. The author innovatively proposed and demonstrated the “differentiated OAO office model”, and put forward...
Proceedings Article

A Study on the Impact of Digital Empowerment, Value Co-Creation and Hotel Service Innovation Capability

Simeng Liu, Ruyu Zhu, Huiqi Lu
Under the wave of the Internet era, big data and cloud computing technology show a rapid development trend, and this wave of technological innovation has prompted digital technology to continuously penetrate deeply into various fields and industries, providing them with powerful empowerment support....
Proceedings Article

Relationship between Medical Personnels’ Technical Behavior Attributes and Evaluation of Information Integration of Public Health Service Platform

Zijian Wu, Virginia Trigo, Manli Zhang
Background The medical service cooperation model based on the regional public health information platform constructed with intelligent computing technology, thanks to the realization of information integration, promotes the sharing of cross-regional medical resources and business cooperation....
Proceedings Article

Construction of a Network Public Opinion Reversal Dissemination Model Considering the Role of Social Reinforcement

Jianhua Dai, Yuanyuan Ma
In recent years, public opinion reversal events in online networks have occurred frequently. These events often lead to the misguidance of netizens’ emotions, which not only undermines the credibility of the event’s main subjects and the media but also severely impacts social stability. This paper, based...
Proceedings Article

Research on the Evaluation Index System of Pumped Storage Power Station’s Contribution to Rural Revitalization

Yunjin Cui, Zexuan Zhou
This paper considers the objective factors of national rural revitalization strategy and pumped storage power station construction and operation. Then, based on the principle of index system construction, the evaluation index system of pumped storage power station’s contribution to rural revitalization...
Proceedings Article

Wildlife under Siege: System Dynamics Modeling for Strategic Intervention

Yilin Jiang, Zuocan Ying, Shen’ao Xuan
The Illegal Wildlife Trade (IWT) poses a significant threat to global biodiversity, ecosystems, and public health, with an estimated annual value of $26.5 billion. This study introduces a methodology for evaluating and analyzing the risks associated with IWT reduction programs using a system dynamics...
Proceedings Article

Ethical and Legal Governance in Artificial Intelligence Autonomous Driving

A Case Study of Apollo Go Robotaxi Service

Kaigeng Li
Recent advances in artificial intelligence, particularly in autonomous driving, have improved transportation efficiency and safety. Platforms like Apollo Go are transforming travel habits and reducing accidents. However, these advancements raise ethical and social issues, including safety, privacy and...
Proceedings Article

Construction of Future Scene Spatial Model of Community Neighborhood Center Based on KANO-AHP

Yixin Shi, Rongze Xue
This paper introduces six future scenes from the concept of future community into the spatial construction of community neighborhood center, summarizes the relevant definition and correlation between neighborhood center and future scene, and builds the spatial model of community neighborhood center future...
Proceedings Article

Research on the Design of Elderly Care Robot Based on KANO-AHP

Yun Ma, Shengzan Yan, Zhiao Qiu
In order to cope with the increasingly serious aging problem in China, the application of KANO-AHP method in the design of elderly care robot is studied and explored, so as to deeply explore the needs of elderly users and promote product innovation. Firstly, the KANO model is used to identify and classify...
Proceedings Article

Regression Analysis on Total Annual Mackerel and Horse Mackerel Egg Production

Jiamu Zhao
The International Council for the Exploration of the Sea (ICES) plays a crucial role in marine science, focusing on the sustainable management and conservation of marine biodiversity. This paper presents a detailed analysis of data from the Mackerel and Horse Mackerel Egg Surveys (WGMEGS), conducted...
Proceedings Article

Catastrophe Insurance for Historical Buildings Based on a Panel Quantile Regression Model

Xuanyu Li
In this paper, we investigate the issue of whether insurance companies should provide coverage for historical buildings under specific catastrophic scenarios, particularly as extreme weather events become increasingly frequent. Initially, we briefly analyze the repair data and budget area ratios for...
Proceedings Article

Research on the Design Strategy of Virtual Healing Space Based on User Emotional Needs

Han Chen, Yixin Shi, Xuezi Li
Under the fierce competition and pressure of today’s society, stress and anxiety seem to be part of our daily life. However, traditional offline healing environmental resources are limited, which limits the comprehensive recovery of patients with psychological diseases, and also hinders their in -depth...
Proceedings Article

Artificial Intelligence, Digital-Real Industry Integration, and Digital Economy Development

Qi Liu, Jian Liu, Fei Lei, Yongyue Ma
This research comprehensively investigates the influence and mechanism of artificial intelligence on the growth of the digital economy, using panel data from 30 provinces in China spanning from 2012 to 2022. The study findings suggest that artificial intelligence has a beneficial impact on the growth...
Proceedings Article

Big Data Integration in Sculpture: A Systematic Review and Case Study

Weizhi Yang, Chowwalit Chookhampaeng, Jiraporn Chano, Hongfei Zhang
This study investigates the transformative impact of big data on sculpture, focusing on its application in creation, material selection, preservation, and audience interaction. Through a systematic review of existing literature and an in-depth case study of the “Centennial Xing tan” sculpture, the research...
Proceedings Article

Tourist Commodities Development Integrated with Zhuhai’s Craft-Based Intangible Cultural Heritage

Hui Li, Haoyi Chen
In this paper, we investigated the integration of craft-based intangible cultural heritage with tourist commodities. By examining the current state of intangible cultural heritage tourism commodity development and preservation in China, we seek to find a balance between maintaining cultural integrity...