Research on the Formation and Operating Mechanism of College Students’ Network Circle Group Subculture: Based on the Perspective of Big Data Management

DOI

10.2991/978-94-6463-562-1_20How to use a DOI?

Keywords

Network circle group; Subculture; College students’ network socializing; Big data; DEMATEL-ISM

Abstract

With the network circle group becoming the mainstream form of college students’ online social communication, the accompanying subculture phenomenon has attracted the attention of researchers and business managers. The spread of big data collection and analysis technology has helped operators shape and guide subcultures and capture more revenue. Based on the decision-making trial and evaluation laboratory (DEMATEL) and interpretive structural modeling (ISM) composite model, this paper analyzes the interaction mechanism among enterprise big data management capabilities, network circle group information communication attributes, user’s personal factors and subcultures. The results show that the privacy and professionalism of the network circle group provide a unique shaping environment for the subculture, forming a “behavior-emotion-behavior” subculture generation and feedback process. The capability to push unstructured data plays an important role in the formation of subcultures. Comparatively speaking, the influence mechanism of user screening capability and big data value enhancement capability on subcultures is relatively complex. Therefore, the capability to pay full attention to and make use of the characteristics of network circles groups is the key for operators to improve their data profitability. The influence of college students’ family environment and information literacy on subculture is more direct, and college students’ willingness to share information and sense of identity is easier to realize in the context of network circle group.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Huawei Zhi
PY  - 2024
DA  - 2024/11/13
TI  - Research on the Formation and Operating Mechanism of College Students’ Network Circle Group Subculture: Based on the Perspective of Big Data Management
BT  - Proceedings of the 2024 5th International Conference on Big Data and Social Sciences (ICBDSS 2024)
PB  - Atlantis Press
SP  - 206
EP  - 219
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-562-1_20
DO  - 10.2991/978-94-6463-562-1_20
ID  - Zhi2024
ER  -