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Based on the theory of planned behavior and the health belief model, this paper constructs a research model, adopts network questionnaire to investigate middle-aged and elderly users in mobile UGC community, uses linear regression analysis to verify the influencing factors of users’ behavioral willingness...

In recent years, with the popularization and development of the Internet, more and more short video platforms have begun to spread. Due to the uniqueness of short videos, more and more groups tend to use short videos to market users, and users also tend to use short videos to learn about products, brands,...

The current consumer behavior is transforming into postmodern consumption. Emotional marketing research has overlooked the cultural mediation of childhood narratives in toy luxury’s emotional premium, focusing on functionality within traditional frameworks. This study explores adult toy luxurification’s...

As one of the most popular UGC platforms in China, more and more e-commerce merchants choose to publish soft advertisements on Xiaohongshu software. This is a covert advertisement that is different from ordinary advertisements. The setting of soft advertisement grasps the psychology of consumers, thereby...

As an e-commerce platform with UGC (User Generated Content) operation mode, the RED has attracted more and more attention in recent years, including visiting exhibition, one of people’s most favourite lifestyles. Therefore, whether it is a minority exhibition or “pop-up exhibition”, it can attract different...

This research was conducted in the Kalibiru Tourism Area, Kulonprogo, Yogyakarta Special Region to describe other impacts or side effects of using user-generated content as a tourism promotion media in Kalibiru Yogyakar-ta. The conceptual approach used is the concept of a spectacle society from Jean...

In contemporary times, social media serves as a crucial platform for the exchange of information. User-generated content (UGC) has emerged as a pivotal information source for prospective tourists seeking destination insights, significantly shaping their travel decision-making behavior. This study aims...

At the moment when the digital wave is sweeping the world, the digital era has arrived. The deep integration between brand marketing and Internet culture has given birth to the new concept of value co creation. Take KFC’s “Crazy Thursday” activity as an example. At first, it was just a regular promotional...

The user-generated content (UGC) available on platforms such as Google Reviews not only reflects the visitor experience directly, but also provides insight into aspects of the destination that require attention, such as natural beauty, facilities, and cleanliness. The objective of this research is to...

Based on online review texts in user-generated content (UGC), this paper combines field interviews and observations to distill the typical space use needs of children, parents, and healthcare workers. The KJ method is applied to generalize and form five categories of perceived attributes. Then, the Kano...

In recent years, online browsing videos has become one of the most typical and popular ways for entertainment. Bilibili Inc. has stood out from the mass of online entertainment video platform and attracted a lot of young people, especially in the Chinese market. However, the way to solve the problem...

Web mini-series have formed an emerging type of media in China and attracted public attention and discussion by virtue of their unique narration and aesthetic styles. Development of mobile internet technology has created new demands of mobile scene consumption for streaming media users in China. Considering...

TikTok users in Indonesia are growing rapidly. The users can directly connect with information through User-Generated Content (UGC) in TikTok, which can attract consumers’ attention to evaluate the product before making purchases. This study examines the effect of TikTok users’ attitudes toward UGC on...

Intermedia user generated content is an important media which can be used to express personal sentimental emotion in the Internet. The paper defined the meaning of user's generated content; analyzed the essential characteristics in the view of subject, content, life cycle and media form. Finally, two...

This study explores the influence of virtual brand community participation on consumers' attitude towards competitive brands. This study took mobile phone industry community (huawei, xiaomi, apple) as the research object. The analysis results show that the participation of virtual brand community makes...

From the perspective of consumers, based on SOR model and flow experience theories, this paper constructs a research model on the impact of UGC characteristics of social e-commerce platforms on consumers’ impulse purchase intention, and empirically analyzes the impact of UGC characteristics on consumers’...

With the widespread adoption of user-generated content (UGC) platforms, the influx of fragmented knowledge makes it increasingly complex to integrate and utilize this knowledge across platforms. This study proposes an innovative approach based on knowledge graph and PageRank algorithm to effectively...

China's coffee market has developed at a significant rate and coffee marketing has become an issue frequently spoken about in society, but few scholars have studied the marketing of youth communities with an interest in coffee on UGC platforms. Based on the SOR model, the author studied various...

The problem that occurs in social media practices is that there are many copyright violations committed by platform users, especially content creators. When a copyright violation occurs by a content creator, of course the person who is harmed is the owner/copyright holder of a work that is misused by...

As gastronomic tourism becomes a core growth driver of the global tourism market, leveraging user‑generated content (UGC) to decode urban gastronomic destination image is gaining prominence. Analyzing multimodal UGC (text and images) from Dianping across 12 representative Chinese cities, we propose a...

To discuss how to provide a reliable platform for processing big data, by studying some sub projects in core technology and its ecological environment, an extensible big data application system architecture used for processing large scale data sets is implemented. In addition, the architecture is organized...

Generation Z is a generation that grew up amid a digital era that continues to grow so that technology becomes an integral part of their lives. Various trends then emerged, such as various kinds of content created by other users, known as User Generated Content (UGC) panic or fear due to missing information...

In the heyday of network sites (e.g. Weibo, Wechat, and QQ), a music platform called NetEase Cloud Music unprecedentedly dominated in competitive markets in China. The success of NetEase Cloud Music is related to its social function, which is related to the concept of Ellison (2013) for social network...

With the development and popularization of internet technology, short video social platforms are playing an increasingly important role in our consumption decisions, and the production of short video content has to some extent promoted the development of platform economy. Based on this background, this...

With the rapid development of information technology and digital technology, new media has become the main way for us to obtain information. The rapid development of social media has become an inevitable trend. With the promotion of mobile communication, big data analysis and the development of cloud...

This study explores the influence of corporate social media practices on responsible purchasing behavior and customer loyalty, with a focus on transparency, social media engagement, influencers, corporate social responsibility (CSR)-related content, user-generated content (UGC), and targeted social media...

With the rapid development of the Internet, the number of music users in the mobile phone network is increasing, and the ferocious development of various music platforms deserves attention. At present, domestic research on music virtual communities is very lacking. This article takes the virtual community...

This paper dives into the user-generated content and its influences on human life. UGC mode on social media is beneficial to interpersonal communication and information communication. It serves people to access each other and become more informative, satisfying people’s needs on communication. However,...

This paper aims at exploring the user¡¯s contribution in different social media sites, and further examining what factors will influence user¡¯s motivation to participate in UGC. After a brief literature review, the authors collect data from 8 social media sites and analyze the quantitative relationship...

The increasing role of Digital Content Marketing (DCM) in tourism is uncontested. Yet, not many studies have been conducted to investigate the role of DCM in promoting tourism. The tourism concept that is a priority for post-pandemic travel is adventure tourism; one of those that has the potential to...

User Generated Content (UGC) has become one of the media to share opinions or aspirations from social media users. One of the social media that can be used for UGC is YouTube. People tend to watch UGC videos regarding product reviews before making the decision to buy a product. One of the products where...

A restaurant review tendentious mining method that combines FP-Tree algorithm is presented to dig and identify high-frequency noun pairs in reviews associated with services, the environment, food, to name just a few, by mining association rules. A feature word dictionary is established and Training the...

With the rapid emergence of user-generated content, Internet service providers have frequently employed information distribution algorithms that recommend information to users based on use statistics. If the information it actively recommends infringes the copyright of others, it is unclear whether and...

Media convergence plays an increasingly significant role in transmission of culture, especially among GenZ students. Trans-medium and cross-platform modes of mass communication, featuring PGC (professionally-produced content), UGC (user-generated content), and OGC (occupationally-generated content),...

India and other developing nations face difficulties building effective higher education systems, particularly when it comes to female students. Although the government made an effort, our nation did not benefit from its innovative and excellent educational policies. Indians still have a lot of issues...

Generation Z consumers are low loyalty characterized. They often collect detailed information on UGC’s APP or website. The study demonstrates that UGC content can influence Gen Z purchasing decisions and can lead to consumer loyalty to the app. This study uses community interaction and community identification...

The arrival of the era of big data has injected new vitality into Internet companies. The generation and application of computer technologies such as the Internet of Things, Cloud Computing and mobile data platforms provide opportunities and possibilities for the innovation of business models of Internet...

The advent of the digital age has resulted in a notable transformation in the marketing environment, whereby User-Generated Content (UGC) has emerged as a potent influence in molding consumer opinions and intents to make purchases. The present study investigates the impact of user-generated content (UGC)...

Addressing the research gap in systematic deconstruction of night tourism experience elements, particularly using UGC data, this study investigates Yangshuo West Street, a national night culture and tourism cluster. Methodologically, it innovatively integrates UGC data mining, grounded theory, and social...

Social media applications have become very important to every individual. They are getting more involved in our lives nowadays. Of many social media that are available, TikTok is used globally and has gained over millions of downloads from all over the world. With that, User Generated Content (UGC) has...

This study discusses the motivation of mobile Internet user generated content (MIUGC). It divides four dimensions: subject level, system perception, social relations, and perceived risk, which includes 15 variables. Based on theoretical analysis, literature research, interviews, surveys and statistical...

With the current rapid development of digital media and social networks, game virtual communities have become an important platform for player interaction and co-creation, and user-generated content plays a key role in promoting the dissemination of game culture. This study utilizes the literature approach...

This article aims to elucidate the creative planning of place identity and local distinctiveness in Setu Babakan cultural area, which is moderately influenced by the socio-culture context of Betawinese culture. Setu Babakan is one of the designated areas for Betawi Cultural Center (BCC), which has been...

Against the backdrop of the Belt and Road Initiative (BRI) fostering global cultural interactions, China faces an urgent need to innovate transcultural communication paradigms to achieve the strategic objective of “people-to-people connectivity.” This study examines the variety show Divas Hit the Road:...

The development of communication information technology contributes to the emergence citizen journalism (CJ) in the media. CJ is supported by new internet technologies, especially Web 2.0–based websites known as participatory webs. Through CJ and other types of user-generated content (UGC), members of...

Social media platforms nowadays are numerous and have many different features to aid the communication conducted by individuals or groups. At the same time, it has an implication on how marketing communications are conducted and how consumers perceive brands, thus determining purchase intentions. The...

The world of work has undergone a radical change after getting hit by the waves of pandemic and extensive utilization of digital technology. Due to these, the term work from home revolutionized from just an option in hand to a necessity in our present lives. This reaction of organizations to pandemic...

Social Shopping Community (SSC) is an online shopping platform to search, share, recommend, rate, and buy products, including Beauty-Tech's products. SSC increases customer loyalty through the profound factors: Online Product Recommendation (OPR), Online Product Brokering (OPB), and User Generated...