Research on the Effect of UGC Characteristics on Consumers’ Impulse Purchase Intention in Community E.commerce Platform

DOI

10.2991/978-94-6463-490-7_60How to use a DOI?

Keywords

UGC; flow experience; impulse buying

Abstract

From the perspective of consumers, based on SOR model and flow experience theories, this paper constructs a research model on the impact of UGC characteristics of social e-commerce platforms on consumers’ impulse purchase intention, and empirically analyzes the impact of UGC characteristics on consumers’ impulse purchase intention. Research shows that UGC characteristics (S) indirectly affect consumers’ impulse purchase intention (R) through flow experience (O).

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Chen Zhao
AU  - Lingyi Ding
PY  - 2024
DA  - 2024/08/31
TI  - Research on the Effect of UGC Characteristics on Consumers’ Impulse Purchase Intention in Community E.commerce Platform
BT  - Proceedings of the 2024 3rd International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2024)
PB  - Atlantis Press
SP  - 563
EP  - 569
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-490-7_60
DO  - 10.2991/978-94-6463-490-7_60
ID  - Zhao2024
ER  -