Proceedings of the 2024 9th International Conference on Modern Management, Education and Social Sciences (MMET 2024)

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Research on the Influential Mechanism of UCG on Travel Intention

Authors
Wenyan Lan1, Ruobing Huang1, *
1School of Management, Guangdong University of Education, Guangzhou, 510303, China
*Corresponding author. Email: 176724654@qq.com
Corresponding Author
Ruobing Huang
Available Online 9 December 2024.
DOI
10.2991/978-2-38476-309-2_93How to use a DOI?
Keywords
User-generated content; destination image perception; travel intentions
Abstract

In contemporary times, social media serves as a crucial platform for the exchange of information. User-generated content (UGC) has emerged as a pivotal information source for prospective tourists seeking destination insights, significantly shaping their travel decision-making behavior. This study aims to elucidate the influence mechanism of UGC features on audience travel intentions, employing an influence model grounded in SOR theory with destination image perception as the mediating variable. A total of 316 questionnaires were gathered via survey, and data were analyzed using SPSS 26. The findings indicate that three key UGC features—professionalism, attractiveness, and interactivity—positively influence travel intentions. Moreover, cognitive and emotional perceptions of destination image mediate the relationship between UGC features and travel intentions.Based on the above research results, this paper provides suggestions for managers from the perspective of destination image shaping and communication.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 9th International Conference on Modern Management, Education and Social Sciences (MMET 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
9 December 2024
ISBN
978-2-38476-309-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-309-2_93How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wenyan Lan
AU  - Ruobing Huang
PY  - 2024
DA  - 2024/12/09
TI  - Research on the Influential Mechanism of UCG on Travel Intention
BT  - Proceedings of the 2024 9th International Conference on Modern Management, Education and Social Sciences (MMET 2024)
PB  - Atlantis Press
SP  - 768
EP  - 775
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-309-2_93
DO  - 10.2991/978-2-38476-309-2_93
ID  - Lan2024
ER  -