Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)

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Innovative Analysis of Internet Enterprise Management Mode Under the Background of Big Data —Taking Xiaohongshu as an Example

Authors
Jiaqi Wang1, 875142954@qq.com, Menghan Gao2, assid0511@163.com
1University of Financial and Economics, BoXue street, Changchun, China
2University of Financial and Economics, BoXue street, Changchun, China
Corresponding Author
Available Online 1 July 2022.
DOI
10.2991/aebmr.k.220603.040How to use a DOI?
Keywords
Big data; Business models of Internet companies; Xiaohongshu
Abstract

The arrival of the era of big data has injected new vitality into Internet companies. The generation and application of computer technologies such as the Internet of Things, Cloud Computing and mobile data platforms provide opportunities and possibilities for the innovation of business models of Internet companies. Taking Xiaohongshu as an example, this paper analyzes the relationship between big data and the business model innovation of Internet companies, and analyzes the business model of contemporary community e-commerce from the aspects of development overview and UGC. Analysis shows that since its establishment, Xiaohongshu has appeared in front of the public in the form of a new Internet “community”, providing young people with a good platform for community communication through the way users share their lives, post notes and videos. At the same time, with the increasing demand of community users, users can buy high-quality and cheap overseas products in Xiaohongshu’s self-operated platform. From communication to marketing, every stage of Xiaohongshu’s development is inseparable from the promotion of big data.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
1 July 2022
ISBN
978-94-6239-585-5
ISSN
2352-5428
DOI
10.2991/aebmr.k.220603.040How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Jiaqi Wang
AU  - Menghan Gao
PY  - 2022
DA  - 2022/07/01
TI  - Innovative Analysis of Internet Enterprise Management Mode Under the Background of Big Data —Taking Xiaohongshu as an Example
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 232
EP  - 237
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.040
DO  - 10.2991/aebmr.k.220603.040
ID  - Wang2022
ER  -