A Study of Mobile Internet User Generated Content Motivation
Authors
Shiying Zhang
Corresponding Author
Shiying Zhang
Available Online November 2018.
- DOI
- 10.2991/icemaess-18.2018.38How to use a DOI?
- Keywords
- Mobile Internet, UGC, Motivation
- Abstract
This study discusses the motivation of mobile Internet user generated content (MIUGC). It divides four dimensions: subject level, system perception, social relations, and perceived risk, which includes 15 variables. Based on theoretical analysis, literature research, interviews, surveys and statistical analysis, it studies the key influence factors of MIUGC, which helps to motivate MIUGC better, promote the sharing of information and knowledge, attract more users and expand the self-media space more effectively in mobile network.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Shiying Zhang PY - 2018/11 DA - 2018/11 TI - A Study of Mobile Internet User Generated Content Motivation BT - Proceedings of the 2018 5th International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2018) PB - Atlantis Press SP - 179 EP - 183 SN - 2352-5398 UR - https://doi.org/10.2991/icemaess-18.2018.38 DO - 10.2991/icemaess-18.2018.38 ID - Zhang2018/11 ER -