Exploring User's Classification Model for UGC and Its Influence Factors on Contribution in Social Media

DOI

10.2991/icebi.2010.52How to use a DOI?

Keywords

UGC, social media, user¡¯s classification model, motivation studies, two-factor theory, contribution behavior

Abstract

This paper aims at exploring the user¡¯s contribution in different social media sites, and further examining what factors will influence user¡¯s motivation to participate in UGC. After a brief literature review, the authors collect data from 8 social media sites and analyze the quantitative relationship between the users and contents, and then a classification model based on contribution is proposed. Furthermore, two-factor theory is used to study the hygiene and motivational factors for UGC by surveying the three groups of users in the classification model. Finally, the preliminary results are presented, and the implications of this study are highlighted.

Copyright

© 2010, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuxiang Zhao
AU  - Kewen Wu
AU  - Qinghua Zhu
AU  - Fei Meng
PY  - 2010/12
DA  - 2010/12
TI  - Exploring User's Classification Model for UGC and Its Influence Factors on Contribution in Social Media
BT  - Proceedings of the 1st International Conference on E-Business Intelligence (ICEBI 2010)
PB  - Atlantis Press
SP  - 370
EP  - 377
SN  - 1951-6851
UR  - https://doi.org/10.2991/icebi.2010.52
DO  - 10.2991/icebi.2010.52
ID  - Zhao2010/12
ER  -