Analysis of Bilibili’s Business Model

DOI

10.2991/aebmr.k.210319.126How to use a DOI?

Keywords

Bilibili, Business Model, UGC, Comparative Analysis, SWOT

Abstract

In recent years, online browsing videos has become one of the most typical and popular ways for entertainment. Bilibili Inc. has stood out from the mass of online entertainment video platform and attracted a lot of young people, especially in the Chinese market. However, the way to solve the problem it is facing and how to be more competitive in future development remains unsolved. This work examined the characteristics of the business model of Bilibili Inc., set a comparative analysis with a flourishing video platform, iQIYI, and analyzed the strength, weakness, opportunity, and threat by SWOT matrix. Thus, this work shall provide future development strategies corresponding to the problems Bilibili Inc. is facing and about to face.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhihan Wang
AU  - Weijie Xiao
PY  - 2021
DA  - 2021/03/22
TI  - Analysis of Bilibili’s Business Model
BT  - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
PB  - Atlantis Press
SP  - 678
EP  - 686
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210319.126
DO  - 10.2991/aebmr.k.210319.126
ID  - Wang2021
ER  -